Wholesalers' Electric Shock Is Difficult.

It is understood that the Shenzhen Stock Exchange listed company "agricultural products" has recently officially decided to enter the field of e-commerce. At present, the agricultural products company has registered a subsidiary of the Shenzhen agricultural products Agel Ecommerce Ltd, and has appointed CEO to set up an operation team to build a platform to integrate the 32 agricultural wholesale markets.

There were also reports that Ma, the founder of Alibaba group, was the largest in China. Leatherwear During the expedition of the leather market in Haining, we also discussed how to move the leather market to the Internet.

According to the insiders, there are thousands of specialized markets like Haining's leather market. There are tens of billions of transactions in every trade market every year. If the electric shock is successful, there will be unlimited future. The cluster market, relying on the advantages of its supply chain scale, will become the mainstream of the next few years.

But there are also insiders who say that wholesalers have not yet explored the successful mode of doing business. Because buyers are still accustomed to trading in traditional mode, it takes a certain period of cultivation to move from line to line. In addition, the industry suggested that wholesalers should focus on the needs of the end users to enter the electricity supplier, so as to form a scale effect and bring real benefits.

Scale effect highlights

China's e-commerce research center recently released a report showing that as of June 30th, the volume of e-commerce transactions in the country amounted to 4 trillion and 400 billion yuan, of which B2B transactions amounted to 3 trillion and 400 billion yuan. In the first half of this year, the revenue of China's B2B e-commerce service providers was 9 billion 380 million yuan, up 25.9% over the same period last year. Agricultural products companies integrate the wholesale market with electric shock mainly based on B2B mode. A large number of origin farmers and large purchasers are concentrated in the online market, highlighting their scale advantages for buyers, and then dealing with community stores, vegetable vendors and catering enterprises. Mick, a senior economic observer and Internet e-commerce expert, told an international business daily reporter that compared to the retail electricity providers, suppliers and users need to be accumulated. Wholesalers will not need to accumulate the process of entering the electricity supplier. Their advantages in the supply chain are also obvious.

In view of Alibaba's initiative to pull wholesalers into the industry, the industry also believes that this is Ma Yun's first batch of high-quality resources, a strong layout of the supply chain, for its completion of the ecosystem recruitment campaign. "E-commerce is far more than just online retail. Alibaba is gradually infiltrating upstream supply chain of raw materials procurement, using B2B platform to master suppliers and service providers of industrial products, daily necessities and agricultural products, which will gradually link every link of the entire industrial chain."

　 Buyers' trading habits are hard to change.

"Whether it is agricultural products trading, or clothing The limitation of sales and wholesalers to enter the electricity supplier lies mainly in the fact that the purchasing groups they are facing are still accustomed to using the traditional mode - line matching and trading. Mick said, unlike retail users, the use of electricity providers for consumption has become a habit, e-commerce for buyers, more or as a supplement to sales channels or maintenance channels. "Even if there are well-developed clothing business operators, clothing buyers are still used to seeing goods and proofing in Sijiqing, Hangzhou, so that they feel safe and secure."

Therefore, in the case of the immature operation environment and the habit of docking, Mick suggested that wholesalers should first cultivate their service objects as buyers, customary e-commerce models, and customary purchases from offline to online. At the same time, wholesalers also need to establish a transparent price mechanism when they operate the electricity suppliers, so as to provide buyers with the contents of inquiry and selection. "Just like the traditional wholesale market, there will be multiple suppliers of one type of goods. Buyers will not only have many choices in the market, but also feel the price changes and choose products that are more suitable for them."

Besides, Wholesaler To enter the electricity supplier, we need to focus on the needs of the users. Mick said that the wholesale market does not depend on the operators who are skilled in the electricity providers, but rather depends on the use of the terminals. Buyers are accustomed to using the e-commerce mode, whether they can make full use of the platform, "mature operation and scale, so as to form scale effect and bring practical benefits." Otherwise, the resources of the supply side will be huge, but it will be a gimmick to sell at the purchasing end, but not to do so.