Shoe Maker AOKANG: Aims At London Olympic Games

Less than 24 hours after Liu Xiang announced the withdrawal, AOKANG group decided to sign a sponsorship contract with Liu Xiang in 2009. The plan, which was originally planned to be completed by the end of the year, has been advanced for nearly half a year because of Liu Xiang's withdrawal. "Our judgement is that Liu Xiang's commercial value has not been greatly reduced because of the withdrawal. Our enterprises hope to support Liu Xiang through such an action, and more importantly, through this incident, establish a good corporate image in the hearts of the vast majority of Chinese people. "AOKANG Yesterday, AOKANG group brand director Jiang Yi letter to reporters frankly. Aiming at the 2012 London Olympic Games, AOKANG group president Wang Zhentao said: "for us, the closing of the Olympic Games is not an end, but a new beginning." Olympic marketing is actually a complex system project, but it is by no means an excuse for marketing. For AOKANG, it is more important to conduct after-school marketing after a series of Olympic marketing. AOKANG's post Olympic marketing includes a longitude - back field and a latitude - the post - era. A few days before the formal signing of the Olympic Games, AOKANG launched a huge campaign to change the logo. All outdoor advertisements, brochures, business cards and stores have a new look. This is a costly, cumbersome and complex system engineering. AOKANG completed in only a few days. "Sponsorship of the Olympic Games is not only to promote the brand image by promoting the Olympic Games, but to realize the four integration and upgrading of enterprise culture, brand core value, technological innovation and brand marketing with the help of Olympic sponsorship, and then achieve the upgrading of the overall strength of enterprises, which is the long-term layout of AOKANG." Wang Zhentao has a clear understanding of the Olympic Games and plans for the future. "We are not only concerned about the 2008 Beijing Olympic Games, but we are already in touch with the Organizing Committee of the 2012 London Olympic Games, and Europe is a big shoe market." Wang Zhentao also revealed that AOKANG is planning the EU and Japanese markets.