How To Select Suitable Marketing Personnel?

The job of the recruiter is similar to that of the sales representative. Recruiters need to make a plan to analyze the needs when recruiting sales representatives, as do sales representatives when expanding potential customers. It is not ideal for David to talk about the brilliant achievements of the company like Mr. Stevens. Sales managers usually call that practice "blindfolded and darts". If your company's salesperson recruitment strategy adopts David's practice, then it is doomed to fail.

The outstanding salesperson does not exist. To formulate the strategy of demand analysis, you need to start with a basic problem. What is the goal of salesperson recruitment process? "Obviously? That is, the introduction of outstanding salesmen!" wrong! Outstanding! Sale Don't exist! Think about it: how many of these so-called "outstanding salesmen" have failed after entering your company? How do you explain the failure of these super star employees in your company?

If you believe that there are outstanding salesmen in the world, their failure can only be attributed to one of two reasons. Either your company's products are extremely bad, or those people forget their sales skills when they step into your company's door. There are no third reasons.

Personal selling skills are not the only reason for salesmen to succeed. Success is the salesperson and the place where he lives. Post Achieve the perfect match between needs, goals and intentions. This means that the goal of the salesperson recruitment process is to match the salesperson with the job. In essence, you need to make the candidates and companies of the sales position realize "marriage".

Define the type of candidate. First of all, describe the characteristics of your ideal candidate and make trade-offs between necessary qualities and ideal qualities. Just as salesmen need to understand the characteristics of their ideal customers, recruiters also need to understand the characteristics of the ideal candidates and formulate their demand analysis strategies. This detailed written description can tell you what the ideal candidate for this position should be. The entire sales talent selection scheme will be based on it. In interviews, role simulations and Assessment In the process, the recruiter should compare the actual candidates with the ideal candidates. The adjustment of demand analysis strategy should be aimed at finding the coincidence or gap between the qualifications and entry requirements of candidates.

Grasp the content and timing of questions. In sales, demand analysis has several purposes, one of which is to tap potential customers. This is the same for recruiters. Demand analysis strategy enables you to quickly identify the decisive flaws of candidates who are enough to cause them to be kicked out of the recruitment list.

But what areas should recruiters explore? The problem is back to the characterization of the ideal candidate. Those areas that are regarded as "essential" characteristics of successful candidates are recruiters should explore. For example, if one of the essential features is that the candidate must have a wealth of experience in marketing services to the top management, ask the candidate's ability in this area to know.

Ready to throw the bill. When salesmen make effective demand analysis, they gather information to make a proposal (including pricing). However, unless the salesperson has received the recognition of potential customers, he can ask him about the current situation of his company. Otherwise, the privacy issue will not be mentioned on the table. This may happen at the first meeting, or in the later stage of the sales process. In any case, a clever salesperson knows that if you do not try to understand the current situation of the sales target, you will not be able to draw the winning proposal.

This is also true when the selection process of sales personnel enters the invitation to work. When you need to send a job invitation to a candidate (such as a salesperson who is proficient in business, submit a proposal to a client), you will expect the other party to accept this invitation. Who is willing to waste time on potential customers who have no intention to buy? For sales representatives, it is a disastrous defeat for competitors to accidentally take away customers.