Promotion And Marketing Of Fabric Enterprises Really Enter The Era Of E-Commerce

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< p > now, the extensive development of e-commerce in fabric enterprises is gradually turning this desire into reality. Fabric enterprises no longer participate in professional exhibitions, open orders, and regularly send customers a target= "_blank" href= "http://www.91se91.com/" > cloth < /a > small samples. Marketing and publicizing their products and conducting e-business marketing on the Internet are already being implemented or have been very effective in many fabric enterprises. < /p >
< p > < strong > enterprise website becomes new product display platform < /strong > < /p >
< p > building enterprise website is a very important part of developing network marketing. Reporters opened the official website of Shandong Ruyi enterprise, and the product world immediately jumped into the eye. < /p >
< p > the "product world" includes products such as < a target= "_blank" href= "http://www.91se91.com/" > clothing, /a, printing, dyeing, knitting, denim, cotton spinning, chemical fiber, worsted fabric, home textiles and so on, and then points in. Each series has a very clear introduction to the characteristics and functions of each product, for example, the suit fabric is divided into many different categories, such as high cost, light weight, cool, radiation protection, antistatic, and so on. These intuitive and vivid displays provide more possibilities for companies to sell their products online. < /p >
< p > on the official website of Deyi fashion fabrics Co., Ltd., there are also various kinds of products such as RPET spring and autumn Ding fabrics (matte, coating), flower bleached pocket cloth, black lining cloth, semi bleached bag fabric, ultra-thin and ultra penetrating down fabric, outdoor wear fabric, cold proof clothing fabric, camouflage tent cloth, camouflage fabric, polyester Tulle fabric, nylon compound cloth bag and handbag fabric, PU cloth bag and bag fabric, PVC cloth bag, hand bag fabric and so on. < /p >
< p > Product specifications and characteristics are clearly marked and eye-catching, so as to achieve the purpose of product publicity and marketing. < /p >
< p > however, in fact, the reporters also saw that some enterprises' websites did not play their due role in network marketing, and the phenomenon of website design and light application still existed. There are still some misconceptions about the website construction of these enterprises: the website is the facade of the enterprise, the prettier the better. Art design, Flash animation and corporate image have become the most important concerns of enterprises. Whether website is in line with the needs of network marketing, whether it is convenient for future functions to increase or adjust has not been seriously considered. < /p >
< p > for this, the experts pointed out that website construction is needed to serve network marketing. This must be clear. Website design and application should be equally important. We should not only pay attention to the image presentation of enterprises, but also make clear the website's marketing service functions and processes. We should pay attention to the construction of product or service display, user interaction, information retrieval, customer experience and other links, so as to make the website more practical and effective. < /p >
< p > < strong > traditional market "transformation" three-dimensional mall < /strong > /p >
< p > at present, five provinces and cities in Shanghai, Jiangsu, Zhejiang, Guangdong and Shandong account for more than half of the total output of the country. Naturally, in these eastern provinces and cities, some large scale < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > fabric wholesale trading market has been formed, such as Zhejiang's China Light Textile City, Zhejiang Huzhou's Zhili Cotton City, Jiangsu Wujiang's China Eastern Silk Market, Jiangsu and light textile city and other wholesale markets. The leading products of different markets are also different. Enterprises set up sales outlets in the market, mainly distributing fabrics to clothing enterprises, two wholesalers and retailers in the surrounding areas and other provinces. In the northern part of China, especially in the western region, there are few wholesale and distributing markets in scale. Generally, the wholesale market is the first class wholesale market, forming a large quantity of fabric two level wholesale market, such as the Dahongmen textile wholesale market in Beijing. < /p >
Nowadays, the traditional textile market has also opened an online trading system (P). Such as Zhejiang Shaoxing China Textile City, with the rapid development of "online Textile City", the online trading system was officially launched last year. At the same time, the Japanese website, the English station and other foreign language websites on the online Textile City have been launched one after another, and the corresponding warehousing and logistics centers are also being built. To build a global platform for textile e-commerce, China Textile City will also set up an office in Italy to catch up with the fashion trend. < /p >
< p > according to the introduction, the number of registered members of China Light Textile City "online Textile City" is about 1600000, with more than 2 million visits per day. A number of entity stores are the main enterprises to achieve spot transactions on the Internet. Millions of fabrics, hundreds of millions of meters, are clearly priced and displayed in the network. The network buyers increase at an annual rate of 500%, and the network procurement system has matured. < /p >
< p > < strong > the rise of professional e-commerce platform < /strong > /p >
< p > the rise of a number of excellent B2B e-business portals has indeed made many textile and garment enterprises taste the sweetness in the B2B e-commerce portal. < /p >
< p > with the intensification of advertising competition and search engine ranking competition in the integrated platform station, some enterprises have turned to more professional websites, such as the vertical website of textile fabric, represented by China's fabric web portal, and so on. Vertical e-commerce website entry threshold is not high, but it has the advantages of timely querying information in the industry, comprehensive and comprehensive data resources, professional authority of information and information, wide coverage of the industry network, and so on. It is more professional and focused on the promotion of e-commerce in the industry. The network has eight major database sections, such as "spot supply, procurement release, product distribution, fabric information, fabric mart, fabric exhibition, enterprise brand, fabric community" and so on. A service platform has been set up to provide comprehensive solutions such as network marketing, online advertising, business and other Internet services for textile fabric enterprises and professionals. < /p >
P, which has been selling traditional fabrics for the first time, has begun its e-commerce Exploration Tour in 2012. Since the cost of the 20 million fabric sales line, there has been an upsurge in the traditional fabric industry. Buying cloth sells cloth net is a website that itself has rich resources, backed by Zhongda cloth market. The three main customization modes are more targeted at customer needs, providing personalized service to customers and helping customers solve problems. {page_break} < /p >
< p > the official responsible for the website said that for the fabric enterprises wishing to expand marketing channels and sales volume, the importance of network marketing is unnecessary. The urgent matter is that enterprises need to improve the intermediary services of e-commerce. To let traditional customers see fabric material, details such as fabric price, flower pattern, color, production cycle and transaction mode can be realized online, making customers convenient, quick, easy and easy to operate. < /p >
< p > for the role of network marketing, foreign trade enterprises in Jiangsu and Zhejiang provinces may have a deeper understanding. They either use their website as a platform, or make full use of the industry B2B platform, comprehensive B2B platform (such as Alibaba, Huicong, etc.) to collect sales clues, excavate potential customers, and then link up offline and offline, and finally conclude transactions to create profits for enterprises. < /p >
< p > < strong > "micro marketing" is everywhere, < /strong > /p >
< p > since the media age, every participant has become a communicator. At a seminar on WeChat and e-commerce developers, the host told the audience: what is the first channel to get news and information every day? The answer is actually through the mobile phone and WeChat's circle of friends, so that people can feel "micro power boundless". < /p >
< p > Zhu Xiaoming, the media alliance promoter, once said in a speech that enterprises set up shop on Taobao, Jingdong and other platforms. No matter how good the performance is, only the goods in the shop are their own, and other resources including shops, customer groups and so on belong to the website. Once the stores on Taobao and Jingdong websites have gone up, or they don't need you, you still have nothing. Therefore, how to make customer resources to be owned by enterprises must go through another channel -- the construction of media. < /p >
Less than P, many textile enterprises are also using WeChat free platform to develop more business opportunities, including customer service and marketing activities. By setting up a public account and releasing enterprise information, it is convenient for customers to find the door and set up enterprise brand. At present, the number of WeChat's circle of friends of some enterprises is as high as tens of thousands, which is even wider than that of ordinary enterprises. < /p >
< p > > "Haotian weaving" of Shaoxing Ke Bei Trade Center was once the ten largest e-commerce provider of the Alibaba website and the top 100 SMEs. Many businesses come from the Internet. The head of the company often used the mobile Internet to discuss business, and shortly after it released a business message of "cloth rolling" on WeChat, customers soon contacted him. < /p >
< p > another person in charge of a knitted underwear enterprise told reporters that in the second half of this year, we will strengthen the Taobao store and develop micro marketing mode through the participation of every employee. The WeChat platform, which opens the company's head, can see a lot of information about the latest product launches, discounts and promotions. < /p >
< p > it is understood that the China Light Textile City Creative Park is preparing to build WeChat public platform, and has begun to develop "micro force". Through a mobile client's "mobile Textile City", it can not only display the image of the operator's store on the phone, but also make it convenient for buyers to come to the door. < /p >