International Luxury Retailers Scramble For Shanghai Market

This winter, on the streets of Shanghai, you will see many shopping bags with the new a href= "http://www.91se91.com/news/index_cj.asp" and the trademark "/a", according to the P website.

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< p > after Seoul and Tokyo, Milan's famous concept store, 10 Corso Como, opened Third branches in Shanghai's international metropolis and the fashion capital of mainland China.

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In October this year, Hongkong's oldest shopping malls, P, will unveil its 14 thousand square meters flagship store in Shanghai.

Value Retail, the most successful luxury fashion wholesaler in Europe, will build "Suzhou village" in Suzhou, which is 1 hours away from Shanghai.

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< p > all three companies say Shanghai is very important for their development in the mainland of China. They also understand that Chinese consumers are very important to their success.

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Andrew Keith, President of the P, said: "the mainland of China needs your time and patience." "it is very different from Hongkong. There are countless markets here, with the kind of culture and material diversity you see in the continent like Europe."

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< p > on the most bustling pedestrian shopping street in Shanghai, Nanjing West Road, 10 Corso Como occupies 2500 square meters of glass building is a spectacular new building.

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< p > this spacious four story space is designed by American artist Chris Ruth, including a fashion and lifestyle boutique, an art gallery and a restaurant. These are all planned by Cara, Sozzani, the founder, art dealer and publisher of the company.

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< p > "Shanghai's art and clothing industry is very active, so it's a perfect location," Sozzani said.

In 1990, she founded the 10 Corso Como concept store in Milan.

"This store is very close to Jingan Temple and a park. I like it very much.

Because it achieves a wonderful balance between modernity and tradition. "

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Norik Vilanti, commercial director of Shanghai store, said that the operation of the store is not different from that of Milan's P store.

"In the future, we want to work with Chinese designers, which will become a feature of the 10 Corso Como store in Shanghai," Vilanti continued. "Our store is essentially a carefully planned place of experience, a cultural survey of various galleries, and we encourage customers to touch and experience all kinds of ideas here."

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< p > this project has been supported by Heji International Group, which is a fast-growing Chinese retail operator and part of the L Capital branch of Lu Wei Ming Xuan group.

Heji group also owns women's clothing brand Miss Sixty.

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< p > "Shanghai is a major fashion market in China," said Chen Jinyu, senior vice president of Hechi group. "Chinese customers are developing rapidly, and they are looking for new and different experiences.

Exceeding our customers' expectations and desires is our goal. I think 10 Corso Como will be very successful.

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< p > the article says that the new store of Lian koff is also aimed at the pursuit of fashionable customers. It plans to open the Shanghai Times Square in Huaihai Middle Road shopping street business district in early October.

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Unlike the 10 Corso Como, the P store is proud of its more than 500 fashion brands. It claims that its cosmetics retail department is the largest in the mainland of China.

This 3000 square meter area will have a salon and many beauty maintenance private compartments.

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< p > "it is bigger than our previous shops," Keith said. "In the product a href=" http://www.91se91.com/news/index_s.asp "promotion" /a >, Lian Crawford is unique. "

Its clothing and accessories brand is the most comprehensive in the Greater China region, and is also cooperating with some exclusive design brands.

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< p > Keith emphasized that customer service is very important.

"The store will set up a VIP area, a private shopping suite where there are private stylists, lifestyle and beauty attendant -- and private rooms for customers and his / her friends to spend time together," he explained. "It is important for the people of Shanghai to feel that it is their shop and willing to hang out with their friends."

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< p > article points out that data show that four out of every five Chinese tourists to the UK will stop at Bicester Village, a wholesale shopping center near Oxford, which takes about an hour from London to the train.

Value Retail, which operates nine wholesale shopping centers in Western Europe, takes into account the above situation and chooses Suzhou, near Shanghai, to open its first exclusive store outside its base camp.

The store is scheduled to open in the spring of 2014, and the second store is planned to open near Disneyland in Shanghai, which is about to be completed in 2015.

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< p > there are also other wholesale centers in China, such as Surprise Outlet, which is opened by lon Crawford near Beijing Capital International Airport.

But the additional services provided by Suzhou village - it has already recruited some customers in the Suzhou village as the destination, and provided 14 kinds of language services and international delivery of goods. It is possible to change the rules of the game.

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< p > "Shanghai is the most important commercial city in China, and Suzhou, which is only one hour away from Shanghai, is an important destination for domestic tourism. It receives 80 million Chinese tourists and 3 million to 4 million foreign tourists every year." Scott Malkin Retail chairman, said: "we will provide a shopping experience and let our brand partners sell their inventory in a way that can not only reflect the brand value but also reach potential customers", said Scott Malkin.

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"P" jeans giant Diesel (Diesel) said it will appear in Suzhou village.

"The model of otter is really good for us, because the customers of otter are different from those of our boutiques," said Christopher Archamps, President of Diesel Greater China. "They want to save half of their money for a pair of jeans in otter. If it is not for this way, these customers will not buy our jeans."

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< p > article points out that all foreign brands have to pay import tax to enter China, which makes their retail price 30% higher than that in Europe or the United States. So otter will provide these brands with a way to deal with the commodities of previous seasons and recover part of the cost.

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< p > "we have studied the characteristics of Chinese consumers, and the speed of their pformation to high-end clothing, new designs and fashion trends is unprecedented in the world," said Malkin, chairman of Value Retail.

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< p > Article said that although everyone agrees that the behavior of Chinese consumers is changing rapidly, it is too early to judge whether these new concepts will be successful.

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< p > lon Crawford opened a store in Shanghai before, but failed, and was closed in 2006.

But it opened another store in Beijing in 2007.

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< p > Keith said, "we believe that < a href=" http://www.91se91.com/news/index_c.asp "> market < /a > has developed to a new stage. Customers are ready to accept our business mode, and also need the diversified services we provide: related businesses in China, online stores and entities with cross channel services.

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