Deconstruction And Redefinition Of Masculine Beauty In CABBEEN Fashion Men'S Clothing

< p > to subvert fashion is to create fashion. This is the strategic thinking of the sustainable development of the brand "a href=" http://www.91se91.com/news/index_s.asp "CABBEEN < /a" < /p >

< p > < strong > The Deconstruction and redefinition of male beauty < /strong > < /p >

At the end of 1960s, all kinds of avant-garde trend of thought invaded P.

The American hippie movement, the British Mods and rocking and punk emerged in the face of reflux, anti tradition and anti system. This strong rebellious attitude has broken the peace and stability.

Under the powerful force of this trend, the concept of gender definition was broken in < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > the concept of gender was broken, neutral design and even women's clothing elements were widely used in men's wear design, and tight fitting coats became fashionable.

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< p > this is a worldwide male aesthetic change. However, at that time, China's fashion industry started with an open stance, but the impact of change was very slight.

Chinese men's wear design still sticks to stereotypes and follows the original loose box profile.

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Until the 90s of the last century, the Chinese men's wear "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "and" brand "began to take a tentative step towards the new look of men's wear. The designer brand CABBEEN was quite a breakthrough in P.

It pioneered the design of waist line, which was often used in women's wear design, in men's clothing. When the three circumference of shoulders, chest and buttocks were basically the same, it adopted a tailoring method to tighten the waist, and detailed expression of the human body lines to make the costumes more suitable.

Under the waist line design, the men's clothing presents the outline of "X" type as a whole, highlighting the tall and straight figure of the male body and having the general effect of tailor-made.

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P's CABBEEN men's waist line design is like a watershed in Chinese modern fashion design, especially in the design of men's wear, redefining male beauty and constructing a new Chinese male image.

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< p > CABBEEN's dress design strives to break away from the traditional image of men's clothing and get rid of the bondage of the fixed pattern, and to deconstruct and reconstruct masculinity by referring to the unique elements of women's clothing. The male temperament is no longer rigidly adhered to rugged, powerful and mature, but hints at another fine, exquisite, lively and flirtatious new male temperament.

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< p > CABBEEN brand director Yang Ziming thinks this is what he likes.

In the market, he couldn't find the a target= "_blank" href= "http://www.91se91.com/" > clothes "/a", which gave birth to CABBEEN's bold innovation.

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P today, waistline design is still an important element of fashion men's wear design, and CABBEEN has become the undisputed leader of Chinese men's wear original designer brand.

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< p > < strong > true celebrities from the wind, < /strong > /p >

< p > emphasizes that the waist line and neutral style are the label designs of designer brand CABBEEN. However, if we want to decode the DNA of CABBEEN design style, this can only be regarded as a glimpse of a corner.

Since its establishment, CABBEEN design aesthetics has been a concept of "subversion and popularity". It breaks the old stereotypes in the design, dares to make new attempts, and constantly absorbs the aesthetic concepts of new and pioneering.

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Looking back at the more than 20 highlights of CABBEEN's performance in the past fifteen years, it is easy to see that every season's clothing series is a new breakthrough, with a variety of design styles, blending various creative elements, and seeking coordination in confrontation and conflict. P

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< p > autumn and winter in 2003, spring and summer in 2004, rock and roll in autumn and winter, Castle Garden in autumn and winter, boxing in 2008 spring and summer, fantasy in 2008 autumn and winter, lojo in autumn and winter, dream in spring and summer, playtime in spring and summer, cold and ice city in 2012 autumn and winter.

The theme of every season's fashion design is like a new fantasy journey. There is no preset schedule.

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< p > Yang Ziming talked about her own design thinking: "subverting fashion is creating fashion. This is the strategic thinking of CABBEEN brand's sustainable development and the essence of CABBEEN's inner spirit.

"Subversion" is "alternative innovation", and "fashion" is "guiding the trend", and the two are back to each other and rely on each other.

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< p > this is a confident and thinking avant-garde fashion style.

CABBEEN is a garment that has the ability to talk, and the clothes that have been told have vitality. CABBEEN has strong resistance and conquest through strong expression.

The design style of CABBEEN is not absolutely modern and retro, contains many design elements. They conflict and even oppose each other, and are also complementary and complementary.

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< p > "to subvert everything without routine and create for the true face of life."

This is CABBEEN's design motto. It reorganizes various existing fragmentary articles. It has no faith or criticism, but it knows how to pform feelings and commitments into satire, and to look at the world in a frank way. It pulls the false side out to show the self consciousness which is extremely sensitive to the nature of the world.

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< p > "the most important thing is to be true to yourself and to live smartly."

Yang Ziming said.

If he lived in ancient China, he was more likely to be a "crazy man", because he could not bear to be restrained. He liked freedom and all kinds of novelty.

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< p > the Chinese classic "vegetable root Tan" has a cloud: "it is a real celebrity, from the romantic, only the big hero can be true."

This sentence is more appropriate for Yang Ziming and his design.

Breaking the shackles, subverting everything, and showing pride in all men's manners, by CABBEEN's unconventional design of men's clothing, they are all stirring.

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< p > < strong > designer brand spirit leader < /strong > /p >

< p > every successful designer brand, whose design style DNA is dominated by a soul figure.

The soul behind CABBEEN brand is Yang Ziming, who dares to love, hate, and be brave and resolute.

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At the end of P > 2012, CABBEEN launched a micro film called "Maple Street 33", which describes Yang Ziming's process of creating brand in 15 years.

From the 33 day of the Maple Street, Hongkong, to the sunrise dream youth, to the dazzling Golden Summit designer on the stage of the China International Fashion Week in Beijing, the ups and downs of the story and the glorious and glorious moment have been integrated into the blood of CABBEEN brand.

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< p > Yang Ziming is not only a "a target=" _blank "href=" http://www.91se91.com/ "," fashion designer /a ", but also a visiting professor at Beijing Institute Of Fashion Technology, who was once a racing driver and a boxer.

There is no need to slack off in the racing field. Accurate judgement on the boxers, rapid attack, intense excitement and challenges are also challenging.

The multi faceted appearance of male images has led to the segmentation of men's clothes. Nowadays, CABBEEN has three brands, Cabbeen Lifestyle, Cabbeen Urban and Cabbeen Chic, which come from the unified DNA and have a unique personality. The diversified development has not annihilated the personality of CABBEEN brand, but to make men's personalities more differentiated and truly conform to the diversified and multi-level product structure of international designer brands.

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< p > on the internationalization of Chinese designer brand, CABBEEN shows the courage to go forward and the momentum of giving up on others. Its innovative concept is as cool as its brand style.

The forward-looking personality fashion orientation and the emphasis and persistence of original design make today's CABBEEN a synonym for the brand of Chinese original men's wear designer.

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< p > and now Yang Ziming has led CABBEEN to develop steadily with the rationality and courage of an entrepreneur.

With CABBEEN's subversive men's clothing design coming down in one continuous line, Yang Ziming is also bold in innovation and management in CABBEEN's management philosophy.

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< p > to be a centenary brand of Chinese original designer is not only CABBEEN's vision, but also Yang Ziming's own feelings.

From this vision and feelings, we plan and design enterprise organizations in the international big pattern and broad vision, use the scientific and human mechanism to configure and inspire human resources, stabilize the market with consumer strategy and flexible strategy, and give back to society in a sustainable and thinking way.

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