Bosideng Men'S Clothing Runs Through The Concept Of "Global Fashion Trip".

< p > 2013, Bosideng men's clothing to create "business travel men's clothing" new positioning < /p >

Less than p ago, the brand of Bosten's men's wear appeared in the fifteenth Jiangsu international a target= "_blank" href= "http://www.91se91.com/" > dress /a > Festival. The debut of the three series of business (FORMAL), business travel (TRAVEL) and fashion (FASHION) took the lead in a new round of fashion for men's business travel.

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"P" through the concept of "global fashion", the design of the Boston men's clothing exhibition hall combined with the creative theme of the 13 autumn and winter Italy Turin expedition, the modern concise theme style fusion of European classic detail carving, reflecting the space and time, the distance and integration between the East and the West.

As a carrier of inspiration, in the context of abstract expression and artistic reproduction, more than 300 square meters of exhibition hall make full use of the layout and artistic display design of extremely rich sense of space, carrying the profound thinking of history and future.

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< p > personalized clothing design style and exquisite display of goods, select men's fashion and light life dress concept.

It is reported that Bosideng men's clothing will continue the new product culture strategy of the global travel. The 2014 spring summer "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "will take" memory "as the inspiration source, and lead the modern business men to appreciate the" Istanbul "culture and European customs.

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< p > 2013, Bosideng menswear made the brand new positioning of "business travel men's clothing". It strives to integrate practical and functional travel fashion elements into the original business casual dress design, bringing a free, simple, comfortable, natural and lively wind into men's clothing. It is committed to providing modern a target= _blank "href=" http://www.91se91.com/ "dress" /a "series, which is suitable for daily business, business travel, leisure and other occasions. It helps consumers to travel through various occasions properly and enjoy business travel, fashion and light life.

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< p > the three new products series show Bosteng men's modern business life new trend.

Formal business series is the best interpretation of the minimalist style. It is made of extraordinary fabrics and exquisite craftsmanship. Concise and concise design is the main line of this series. Business travel business travel series abandons complex cutting and design, simple line segmentation and precise adjustment of structure to enhance the functionality and modern quality of the clothing; Fashion fashion series insists on the uninhibited personality mix, combined with the fashionable trend of the season, showing the fashionable temperament of fashion.

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< p > in recent years, Bosteng men's clothing has stepped up the pace of internationalization and consciously created and provided space and stage for artists to develop artistic potential and inspire their artistic inspiration. From time to time, famous designers from France, Korea and China Hongkong have been invited to the site to guide enterprises. Many designers have been sent to France and Italy to study and participate in international professional exhibitions, collect popular information and absorb artistic nutrients, thus ensuring the advanced nature of product development.

In addition, Bosideng menswear also works with internationally renowned design companies to set up design studio in Shanghai and Guangzhou to combine the classic national style of Chinese elements with European fashion, thus enhancing the product's quality and competitiveness.

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< p > in stabilizing the down garment market, Bosideng Group actively promotes the strategy of "four seasons" development. This group's men's Wear Exhibition of Jiangsu clothing festival also reflects its confidence in promoting the four seasons development.

Following the release of high-end men's wear in London in 2012, Bosideng also entered into a commercial partnership with the Tottenham Hotspur football club, becoming the official male dress partner of the Spurs 2013/14 and 2014/15 season in Tottenham, so that Bosideng men's clothing will establish a brand name for high-end men's clothing in two international and domestic markets.

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< p > > after 20 years of rapid growth and market baptism, Chinese clothing has entered a period of adjustment and pformation. Mr. Gao Xiaodong, general manager of men's clothing, "a href=" http://www.91se91.com/news/index_s.asp "Bosideng < /a", said that under the guidance of the group company's four seasons and the strategic deployment of globalization, men's clothing will clarify the brand positioning at this stage, adhere to independent research and development design, make deep terminal channels, make wide product style, standardize terminal operation and management, base on the direct market of Jiangsu, Zhejiang, Shanghai and Yangtze Delta, stabilize the national market, stabilize the global foundation through the influence of domestic market and international market, enhance the market share and brand influence, and develop steadily in the fierce men's wear market.

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