Foreign Trade Enterprises Scramble For Export Market

< p > > a href= "http://www.91se91.com/news/index_s.asp" > foreign trade < /a > the industry has ushered in the busiest rush season in the year. A series of large-scale foreign trade exhibitions will be launched in China.

Despite the improvement in export growth in July and August, the latest data show that the leading indicators of India, Indonesia and other emerging market economies deteriorate, and the euro area also reappears, which adds more variables to the continuous improvement of exports.

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The 114th Canton Fair, known as the "foreign trade vane", opened in Guangzhou in October 15th. It will still maintain the three phase of the exhibition, which will last until November 4th.

Prior to this, the Canton fair organizers held a promotion conference in Canada, Uzbekistan, Jordan, Israel and many other countries to attract foreign customers to purchase in China.

Data show that the 113rd Canton Fair held in the first half of this year attracted more than 20 merchants from 211 countries and regions, representing an increase of 7.06% over the same period last year.

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The autumn fair, which also gathered many overseas buyers and purchasers, was launched in Hongkong Asia International Expo in October 12th. The exhibition is also divided into three phases. Among them, the from October 12th to 15th international resource autumn electronics exhibition is one of the largest consumer electronics products exhibition in Asia at present. P

Data show that the spring exhibition held in April this year attracted more than 37 thousand buyers from 144 countries and regions to visit, an increase of 10% over the same period last year.

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At present, foreign trade enterprises are actively preparing for war, with a view to making good results in this p exhibition.

In an interview with the director of the Shenzhen enterprise who participated in the global resources electronics exhibition, he said that in addition to making preparations for the exhibition, it is also actively contacting old customers and preheating new products ahead of schedule.

He told reporters that orders grew by more than 30% in the first half of this year. 80% of the exhibitors were new products, and the company arranged for drivers to be on standby at any time. If customers are interested in products, they will be directly taken to the factory in Shenzhen.

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< p > according to the data released by the General Administration of customs, the growth rate of foreign trade in China increased from negative to positive in July and August this year. The export growth rate reached 5.1% and 7.2% respectively, and the import growth rates were 10.9% and 7% respectively.

Statistics from the Ministry of industry and Commerce showed that the total import and export volume of electronic information products increased by 17.6% from 1 to August, of which, the export grew by 16.3%, higher than the 7.1 percentage point of the growth rate of China's foreign trade exports.

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< p > economic leading indicators also indicate that foreign trade exports are expected to continue to stabilize and pick up: the PMI new export orders index, which was announced on August by China Union of 1, rose significantly, while HSBC's new PMI export index rose for the first time in 6 months, indicating that external demand has improved.

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< p > the encouraging change of export data has raised the confidence of many foreign trade enterprises.

An exporter survey recently conducted by global resources shows that 81% of the surveyed electronic products suppliers are optimistic about the growth of export sales.

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< p > however, some economists still hold reservations about whether a href= "http://www.91se91.com" > export > /a > can be improved continuously.

Peng Wensheng, chief economist of CICC, describes the current external environment of exports with "happiness and worry". In his view, the future growth prospects of the developed countries are favorable for the improvement of China's exports. However, due to the rapid rise in labor costs, the relative appreciation of the renminbi in the emerging market countries is relatively large, resulting in a decline in the competitiveness of China's exports.

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< p > he mentioned in particular that the recent market expectations for the withdrawal of QE from the Federal Reserve were strengthened. Most of the emerging market currencies depreciated significantly against the US dollar, while the yuan continued to appreciate against the US dollar over the same period.

Since the beginning of the year, the renminbi has appreciated about 1.9% against the US dollar, while the currencies of India and Indonesia have fallen by nearly 15%, or even the Korean won has depreciated by 2%. The cost competitive advantage of Chinese products has been weakened.

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< p > in fact, the negative effects have already appeared.

Shen Danyang, a spokesman for the Ministry of Commerce, revealed at a recent regular press conference that the difficulties and pressures faced by China's imports and exports were still small. Recently, influenced by weak demand in some emerging markets, currency devaluation or raising the import tax, the number of automobile exports in China decreased by 24% in July, and the volume of exports decreased by 15.6%.

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Under the background of "P >," how to consolidate advantages of export enterprises is very important. "

In the view of Pei Ke, President of global resources enterprise affairs, Chinese suppliers must abandon the deep-rooted concept of low price, shift their focus to quality, efficient and innovative product design and enhance brand image, find their unique value, and complete the role conversion from "price sale" to "value sale".

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< p > he suggested that exporters should be clear about their "unique values" and be careful to choose "a href=" http://www.91se91.com/news/index_c.asp "> buyers" /a "and define" target market ", adopt diversified development strategies, balance traditional markets and emerging markets, and tailor their own export promotion portfolios so as to ensure a more balanced and steady long-term development plan.

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