Do We Need Fashion Week?

< p > [in the 2013 when Internet technology matured and the role of media changed, < a href= "http://www.91se91.com/" target= "_blank" > designers < /a > and fashion workers began to reflect on the significance and existence value of a href= "http://www.91se91.com/zt/" > Fashion Week < /a > "we need Fashion Week" again.

< p > with the unveiling of last week's 2014 spring summer New York fashion week, various sincere judgments and flattering flattery mixed up like clouds over the Internet and the hearts of fashion people.

Also remember that in 1941, when the international women's a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > workers union founded the fashion week in New York, people once grumbled and asked: "what is the significance of holding fashion week?" and in 2013, with the maturity of the Internet technology and the changing role of the media, more designers and fashion workers began to reflect on the meaning and value of the fashion week.

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In an interview at the beginning of this year, Grace Coddington Grace Coddington, the creative director of the American version of Vogue, talked about her voice in sour tone. "Today's fashion week, there are so many irrelevant people involved in it," P said.

Last month, Fashion Critic Such Macs (Suzy Menkes) also stern in the magazine T: "who needs fashion, who is eager to see more shows?" and the reflection of the media personalities is different. The brand of real money paid for fashion week is not just that simple.

2014 spring and summer fashion week in New York, Oscar Renta, Oscar de la Renta in New York, dramatically reduced the budget of the show, and controlled the number of guests to 350 people. He said in an interview with WWD: "professionals in this industry should not reach as many as 30 thousand people. 10 thousand people are taking pictures of people who have nothing to do with fashion."

The act of reducing the spending with drena is a wonderful echo of the fact that the Vogue special edition of the "modern night city" (Fashion "s Night Out") by the US editor in chief of the New York Edition (Anna Wintour) has also been urgently stopped.

The starting point of this market activity is to stimulate the consumer market and cultivate fashion believers, but it has to end in the dull and fruitless and the brand's exhaustion, so that those who enjoy watching Vanity Fair can only recollection the past like fireworks.

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< p > Fashion Week is just an ordinary industry exhibition, like every year's fabric exhibition and yarn exhibition, everyone can chat two words. Its low threshold attributes plus the way of interaction with celebrities and celebrities make it soon become a mass entertainment item with great entertainment.

Before the rise of the Internet, fashion editors, through their own aesthetic perspective, arranged a fashion show to make a content report on the one page page of the magazine, while the participating buyers did a good job of purchasing for the next season's sales.

The public can compare the fashion magazines with the products in the shops to ensure that their buying behavior is suitable for the trend and is suitable for themselves.

However, changes in the social environment, social media and the driving force of commercial interests have changed the rules of the game. The public can almost simultaneously see the performance of the show with the professional and non professional people present.

And the diversity of reading forms also makes the attractiveness of fashion magazines rapidly decline, and the continuous closure of a large number of print media is proof.

Compared with the loss of the target group, the brand gradually lost control over the show.

For example, 2014 of New York fashion week, in just 9 days, there are more than 350 shows to be held, designers complain about this large-scale chaos.

"The end of a show, the next show is about to start, they rush to send you away, just like the wedding organizer."

Vera Wang, a designer who reports regularly to fashion week in New York, says Wang Weiwei.

Most of today's designers belong to large groups. They must operate early spring, early autumn and other series every year. There is no time to really think about a series, so let alone a big show.

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< p > a lot of people believe that an important reason for the ill condition of fashion week is that the mermaid dragons are mixed up now, and the number of audiences who actually undertake fashion reporting and purchasing tasks is gradually shrinking.

A lot of self promotional professionals, who are dressed in fancy clothes and have no taste, want to rely on some crazy behaviors to attract the public's attention, so as to achieve their own marketing purposes, such as overseas Bryan Boy and domestic Han Huo Huo.

Aside from those who entertain themselves, there are still a lot of celebrities invited to fashion week. For example, this year's New York fashion week, many brands are under the pressure of exposure. They have to hand in to the fashion media to invite some "a href=" http://www.91se91.com/news/ index_h.asp "stars" to see "Xiu" /a "," Grazia "and" Femina ". These mature media are naturally not needed to speak much. This year, Mina, the Japanese magazine and the local social networking site P1.

The whole process of operation is nothing more than achieving a win-win goal. The brand contribution contributes to this project, and artists can take the opportunity to enhance their image and pave the way for future commercial endorsement.

The media can win the interests of the two parties, and increase the topic and potential benefits.

But these investments will not be converted into effective sales. In fact, no one is very sure. More a href= "http://www.91se91.com/" > brand "/a" is just because of the "pirate ship", it can not get down, and under the pressure of peer, it can only do its best to do it.

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The upper and lower reaches of fashion week P and its own have undergone tremendous changes under the pressure of technology and social culture, and their value in the whole industry is being pferred and blurred.

When the old soil has been dug up, fashion week is bound to break through in form.

But how to change, upgrade and return to the old way of "grounding gas" is unknown.

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