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Semir'S "Multi Force" Helps To Achieve V Inversion

2013/10/22 9:10:00 35

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2013, < a href= "http://www.91se91.com/news/index_c.asp" > Semir < /a > Group Chairman Qiu Guang and busy. 
In the year of "P", Semir appeared frequently in the "Spotlight" of the media. Whether it's "initiative" or "passivity", whether it's "high profile" or "low key", all of these things point to a unified direction -- the implementation of multi brand, multi category and multi-channel strategy. It is this "long force" that promotes Semir spanformation and upgrading in a three-dimensional manner, leading to the V reversal of the real economy. 
 a calendar of events > /strong > /p >
 multiple development lines /p >
 Semir office has the habit of recording business memorabilia. There are so many things in this year's memorabilia. Let's take a look at the recent months: 
 June 19th, signed a framework agreement with Zhejiang zhe Holding Group Co., Ltd. and other shareholders, the 71% stake in the acquisition of zhe mu; 
 July 14th, Wenzhou the Mixc Yuefu opened in conjunction with Huarun land; 
 July 22nd, signed a strategic cooperation agreement with the "Rainbow" a target= "_blank" href= "http://www.91se91.com/" > dress /a > (Shanghai) Co., Ltd., to act as an agent for the Italy luxury Fair (minconf SPA) entry-level luxury children's brand Sarabanda sales in the central region;
 July 26th, officially moved to the Semir headquarters garden located in Ouhai Economic Development Zone, Wenzhou. 
 September 2nd, the children's animated cartoon "happy dream" invested by Wenzhou's dream many cultural creative Cci Capital Ltd is broadcast in the CCTV children's channel animation dream factory column; 
 September 8th, the luxury children's wear brand Sarabanda, the first shop in the Chinese region in Shanghai Jiu Guang Department Store; 
 September 10th, signed a joint venture contract with South Korean fashion enterprises, and set up a joint venture, Shanghai Sheng Xia Garments Co., Ltd., which runs it MICHAA brand. 
The "P" is a bit of a "no - time", but Qiu Guang and his team, along with a clear extension of the line, are orderly and orderly. 
 a strategic thinking .
 stereoscopic spanformation and upgrading 
Behind P is the "multi brand, multi category and multi-channel strategic thinking" in "control". 
 "at present, multi brand operation is the development trend of the world's < a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > industry. Semir also adheres to the multi brand strategy, focuses on promoting the development of its multiple brands, and makes every effort to build Semir headquarters economy in Wenzhou. Qiu Guang and he said, "Semir will rely on brand advantages, resource advantages, capital advantages and system advantages to accelerate the development of multi brands through acquisitions, mergers and acquisitions, cooperation and other ways, and expand the market to the whole country and expand to the world, and contribute to the tax contribution in Wenzhou." 
 at this stage, Semir's business model innovation is also the diversification of product categories. Through the integration of social advantage resources, we will create an open supply chain in depth, further enrich the product category structure, and enhance the product's performance price ratio and market competitiveness. Just this year, Barbara launched a series of self created brands MiniBalabala and Mongdodo. Qiu Guang and Semir said that they will strive to expand their brand to 8-10 on the existing basis through five years of efforts. 
 "in the future, our focus is on the development of e-commerce, the construction of online and offline interactive retail mode, insisting on the benefits of consumption experience, insisting on space for multiple channels, and insisting on the scale of the virtual market." Qiu Guang and he said. 
 in fact, at the very beginning, "electricity supplier changing the market" is the main way for Semir to "stock up". Now, the electricity supplier has entered the enterprise development strategy, and has been meticulously built as an important "extreme" channel. 
Below P > online, the integration of stores and complexes continues to advance. Although the number of shops increased little last year, the business area increased by more than 10%. In the next 3 years, Semir's shops will grow from small to large, forming mushroom shaped shops, from the 1 floor to the 2 floor, from 100 square metres to 500 square meters, greatly reducing rental costs. 
 a performance report /p >
 Outline reversal curve /p >
 August 20th, Semir clothing announced semi annual report. In the first half of 2013, the company achieved operating income of 2 billion 725 million yuan, an increase of 8.51% over the same period of last year, operating profit of 367 million yuan, an increase of 8.50% over the same period last year, and net profit of its parent company owners 284 million yuan, an increase of 14.4% over the previous year. The basic earnings per share were 0.42 yuan. 
 this "super expected" performance should be attributed to the persistence, development and innovation of Shen Ma in the real economy. 
 from the first quarter of 2012, Semir suffered a decline in revenue growth. Through a year's efforts, relying on product improvement, speed up supply chain, inventory control and cost control, Semir quickly stopped the downward trend, and began to achieve "reverse" successfully in the first quarter of this year, achieving a positive growth of 6%, and the terminal sales of the company also had a positive growth of more than 20%. 
 late June, the reporter came to Semir Shanghai logistics center. The logistics project covers an area of 75 mu, consisting of two buildings, with an area of 30 thousand square meters. Its function is to send the garments produced by the supplier to the logistics center, after the warehousing and picking, and to reassemble them in the time of customer demand. The peak of daily delivery capacity is 700 thousand, with an average outgoing value of 300 thousand. Many shelves in the warehouse are empty, and their storage capacity is obviously better than that reported by the media before. 
Semir, whose economic growth has stabilized, officially moved its headquarters to Louqiao Industrial Park, Ouhai Economic Development Zone, Wenzhou. The total planned land area of the park is 120 thousand square meters, with a total construction area of 226 thousand square meters. It is an important project for Semir to build a headquarters economy and realize the strategy of "a href=" http://www.91se91.com/news/index_s.asp < > /a > crossing the international market, cross the entity operation to capital operation, and scale competition to supply chain competition ". Semir will open a new "Voyage" from here!