Shishi Clothing City'S New Positioning And Market New Pattern

stone lion clothing The city is a key commercial construction project of three levels in Fujian, Quanzhou and Shishi, and its annual turnover has exceeded 20 billion yuan on the basis of Shishi, a famous Chinese leisure clothing city. In the second half of this year, with the full application of eight garment trading areas, the modern large-scale commercial complex will further collect resources and encourage original brands to play a more important role in the Asian apparel wholesale market.

　 New positioning, creating a new market structure

In recent years, the garment city has not only further strengthened the "exhibition" role of the clothing industry, but also continued to play the role of "pushing", that is, not only the distribution center of the goods, but also the distribution center of the brand, and spawned more original brands. Costume city as stone lion Spin The important platform of the garment industry should not only actively introduce domestic and international brands, but also push the local brands out to become the distribution center of clothing brands.

"We are committed to creating a never-ending fashion show. The center of gravity of the event is different every year. For example, this year we held a number of brand conferences. There are local, domestic, and several international brands, that is, we need to gather more people, resources and business opportunities to create a high-end platform for market value and brand image." Shishi clothing city responsible person said.

After the transformation, the location of Shishi garment city is becoming clearer and clearer: from the traditional market to product centered, brand centered as the center; from the purpose of simple rent collection to the creation of brand platform; from the high-end brand wholesale, brand display, brand order, affiliation agency, e-commerce and retail as the subsidiary, to the introduction of fashion brand operation agencies, boosting the garment industry upgrading and transformation, and innovating the garment professional market structure.

It can be predicted that Shishi clothing city, which is developing from a single collection and distribution function to high-end elements such as design, testing, creativity and brand, will enhance the status of Shishi's international trade center, and will have a long-term and positive impact on the overall upgrading of Shishi and its surrounding garment industry and the implementation of the "Oriental Milan" plan.

　 Annual turnover exceeds 20 billion yuan.

Shishi clothing city is located in the southwest part of Shishi, covering 1100 acres. It started construction in 2003 and opened the city in 2005. Up to now, it has invested a total of 3 billion yuan, including five major functional zoning, namely, the clothing trade area, the exhibition Art Center, the Xingguang leisure Square, the logistics distribution area and the business supporting service area.

As the main body of operation, Shishi clothing city has built 8 trading areas, including 4468 shops and 5000 parking spaces, supporting the construction of 2 exhibition centers of the clothing City Exhibition Art Center and the famous brand exhibition center, and planning and operating the Shishi clothing city e-commerce platform and min faction. Clothes & Accessories 2 items in Fashion Plaza.

Shishi clothing city official told reporters that the clothing city has more than 3000 business operators, with an annual turnover of more than 20 billion yuan. At present, there are more than 20 thousand people engaged in textile and garment business, and the products are famous for business casual men's wear. They have casual wear, men's and women's wear, children's wear and other latest varieties and styles, attracting more than 50 thousand businessmen from all over the country every day.

At present, take the Shishi clothing city as the center to connect the Yuanyang pond. cloth The market, the international textile fabrics exhibition trade building, the pre tower garment accessories market, the overseas garment accessories fabric comprehensive market, the pre tower clothing machinery market and the province's largest textile dyeing and finishing machinery and equipment professional market, these markets constitute a thriving area of the textile and clothing trade characterized by Shishi.