In The First Three Quarters Of The Year, The Net Profit Fell By Nearly 50%.

< p > < strong > the net profit in the first three quarters of the store dropped by nearly 50%, < /strong > < /p >

< p > < strong > the strategic pformation cost of the United States is difficult to digest in the short term < /strong > < /p >

< p > management upgrading, pushing new products and opening new stores: when the a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Big Bang and Mei Bang vigorously promoted the pformation work, the three Quarterly Bulletin released recently was not so optimistic.

According to the financial report, in 2013 1-9, the United States realized net profit of 383 million yuan, down 49.12% from the same period last year.

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< p > > a target= "_blank" href= "http://www.91se91.com/" > dress < /a > in its third quarterly report, frankly speaking, this year, the company has continuously promoted organizational pformation, product innovation and experience shop remodeling and other series of changes. However, the achievements of the above innovation and pformation need to be gradually revealed in the future, "therefore, the current performance in 2013 still has a certain decline."

The company expects net profit in the 2013 year to fall by 30%-50% compared with the same period last year.

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< p > even so, it is urgent to pform Zhou Chengjian, chairman of the US bond company. "Before the Chinese brand experienced the rapid growth process of quantitative change, the era of high-density shop has ended, and the industry is entering a qualitative change stage, and the enterprise must make intensive efforts to win the market."

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"P" recently, Zhou Chengjian, who has always called himself "little tailor", was interviewed by a reporter in a CBD cafe in Beijing.

In the interview, Zhou Chengjian said that in the coming year, more than 100 new concept experience shops should be launched throughout the country.

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< p >, however, reporters found that when the United States proposed to open hundreds of new experience stores, it did not stop shutting down shop.

Publicly available data show that in the first half of the year, the United States has closed more than 100 stores.

In this regard, Zhou Chengjian explained to reporters that the company's current closure is mainly due to the expiration of the lease, shops inefficient, poor financial situation of stores.

At present, many new shops are upgraded on the original store.

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< p > although Zhou Chengjian said that the shop upgrade would not generate cost pressures, however, in the three quarterly bulletin of Smith Baron, it showed that the extra expenses of the company during the reporting period increased by 487% over the same period last year due to the "loss of adjustment to the direct shops".

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< p > there is an industry view that the current Chinese garment industry must undergo this painful pformation.

A few days ago, at the 2013 China clothing conference, many experts in the industry generally reflected in the interview with reporters: "the rapid rise of Internet sales has exacerbated the seriousness of the inventory and supply chain that the apparel industry has already exposed.

If enterprises remain unchanged, the consequences can be imagined. "

But they stressed that "the Internet has also brought new opportunities for pformation in the industry".

Recently, the news of the clothing industry is increasing.

Zhou Chengjian said that by the end of this month, the O2O system of the United States and the apparel industry will be formally promoted.

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< p > < strong > related links < /strong > < /p >

< p > < strong > exclusive interview with Chairman of the United States, a href= "http://sjfzxm.com/pioneer/" > Zhou Chengjian < /a > /strong > /p >

< p > reporter: Smith Barney puts forward more than 100 experience shops in the coming year, but at the same time, the company is closing more than 100 stores. What is the reason? < /p >

< p > Zhou Chengjian: the closed shop is a store whose lease is due, inefficient and unable to meet the financial requirements.

When these stores are closed, there will be new stores coming out. We hope to upgrade our stores.

Originally, we regard these stores as static stores, and now we need to add more functions besides selling them, such as consumers' experience function and brand's communication function.

In the future, the total number of American state stores will not necessarily increase, but the area will increase significantly.

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< p > reporter: will the new experience store cause the cost pressure of the company? When does the company expect to make profits? < /p >

< p > Zhou Chengjian: our newly opened shop is upgraded on the basis of existing shops, mainly from the innovation of design concept. From the cost point of view, the decoration cost of store upgrading is actually lower than the original decoration cost.

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< p > reporter: next, how do you make intensive farming in the brand upgrading? < /p >

< p > Zhou Chengjian: next, in the deep excavation of the 18-25 year old clothing market, the United States will continue to expand its brand consumer groups so as to achieve brand style, vitality and fashion, without age boundaries.

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