Mainland Sports Shoe Brands Gather To Seek Listing In Hong Kong

Excessive and difficult capital market recognition will also depend on the standard financial management. According to Hongkong media reports, the Chinese footwear manufacturers and distributors 361 degree sporting goods plan will be listed in Hong Kong next year to raise $200 million.

This is after the successful XTEP listing, after the suspension of IPO, another mainland sports brand listed in Hong Kong.

In the interview, reporters found in the interview that the sports brand that sought to be listed in China is not only 361 degrees, but more companies are waiting to go to Hong Kong.

The industry believes that too dense concentration is difficult to attract capital market recognition.

"The group has a turnover of 2 billion 205 million yuan, an increase of 52.30% from 1 billion 448 million yuan a year ago."

This is the semi annual report released by Anta the day before yesterday. This sports brand which successfully listed on the main board of Hongkong last year has written a beautiful performance report.

According to the report, the average selling price of Anta shoes increased by 7.2% to 92.1 yuan as Anta's brand awareness increased.

More importantly, Anta will sell its Shanghai frontline sporting goods Development Co., Ltd. for 187 million yuan.

This means that Anta has completely ended Adidas, Reebok and Kappa's three international brand retail business and has developed its own brand.

Reporter recently telephoned the 361 degree company to prepare for the listing news. The company did not give a definite answer to the timetable for listing and the scale of the fund raising. But in the interview, the reporter learned that 361 degrees had already set up a special department responsible for the listing work, which at least indicated that the listing was not groundless.

Reporter also learned that waiting for the listing of sports shoes enterprises is not only 361 degrees, Jordan, PEAK and other sports shoes brands have been included in the listing process.

"Many sports shoe enterprises have entered the process, but without specific progress, enterprises will not disclose specific circumstances."

Fujian shoe industry association related personage discloses to the reporter.

The market is not running fast. The relevant data show that in the first quarter of this year, there were 309 taxpayers in 712 shoe making enterprises in Fujian, Jinjiang, including the famous sports brand cities such as del Hui, Jordan, 361 degrees, and gold lake. The number of national tax warehouses was down or zero in the same period, which was 40% yuan lower than the 32 million 770 thousand yuan.

"Now many footwear enterprises financing is more difficult, and profitability problems, in this case, the final result can only be better, the better is eliminated."

The footwear industry association of Fujian explained.

The "good" performance may be seeking listing.

Despite the fact that the famous sports shoe companies are competing to launch the listing plan, they do not mean that they are squeezed into the capital market.

In June, XTEP international listed on the HKEx, which closed at HK $3.79 on the same day, shrunk by 6.17% compared with its HK $4.05 issue price, and XTEP international stock price fell 32.8% in the past month.

"The biggest possibility is that when the capital market is not very prosperous, the plan of listing money by sports shoe companies needs to be shelved temporarily. After all, the bombshell ads on CCTV - 5 require a lot of money, and the best time to list is to collect the most money at the most appropriate time.

For sports shoes enterprises push the listing of the move, some analysts explain this.

"Densely distributed and weakened investment value," "family businesses ask celebrities to endorse, then carry out advertising bombing, then shop in a large area, and finally seek capital in the capital market."

A marketer summed up the current situation of many domestic sports shoes enterprises. In his view, there is no reasonable financial and no good management. It is very difficult for such sports shoes enterprises to get the approval of capital market.

There is a good example of the marketer's view.

On the eve of the listing, Xi Dalong, a planned Chinese sports and leisure apparel producer who planned to go public last month, has suspended IPO. In addition to the influence of the current unfavorable capital market, the company has temporarily shelved its listing plan. There is news that IPO is more constrained by objective factors, such as the fact that the financial content has not been approved.

The industry believes that listing is a good thing, which means that sports brand enterprises can change from family management to modern management, but without standardized financial management, there may be excessive packaging or even false packaging.

In addition, excessive concentration in a capital market listing, it is difficult to get the favor of investors.

After all, Lining and Anta have taken the first step in the same capital market.