When Financial Management Meets The Internet, Will It Yield High Returns?

"100 rounds of financial planning, target annualized" Profit The rate is more than 8%! "In October 21st, Baidu's financial center website posted a large advertisement on the bottom of the red letter, which, while celebrating, also shocked many of the eyes of the securities industry. Not to mention that the yield of 8% is much higher than that of bank deposits or even financial products. This blatant 8%, how come? Why can hang on the Internet propaganda?

In just three days, the SFC's response came quite quickly: the compliance of the business will be verified. Baidu also agreed that "Bai Fa" did not commit itself to maintaining capital gains.

It turned out that everything was misunderstanding and misunderstanding.

"So much attention has been given to" eyeballs "in 3 days, Baidu's intrusion. Finance The Internet companies have achieved the marketing effect of first hand. People in the industry cracked the phrase. People's Internet companies are "eyeballs", which is also the winning weapon of the Internet industry. But is this game appropriate for financial management?

In those days, it seems that the word "Internet" is suffused with three words before it is written. But when it comes to "Internet finance", it may be worth careful deliberation. In a big way, a line of three meetings is supervised at all levels, and everywhere is set up to protect finance, which is important and important to the national economy and the people's livelihood.

When it comes to risk, any stock trading hall will be labeled with the "stock market risk and investment prudence". Until yesterday, the website of Baidu financial center was opened, with only three words about risk. How low? Why?

Take a closer look. All Internet companies are surrounded by hot soup of financial management. They want to share a bowl and have to pull a fund company around them. If the kaleidoscope wrapped in Internet finance is torn apart, so far, the essence of all kinds of Internet financial products is still only pointing to the four words of "Monetary Fund".

No one can deny that the Internet has greatly changed people's way of life, but for ordinary people. Investor In the hope of obtaining more profits from Internet finance, more creative financial products and safer investment environment are expected. If we fail to do so, we should also attribute the inherent attributes of these "low risk, low threshold and instant cash" to "Internet banking" and publicize them.