Carven Will Open In The UK And The US.

In the next month, it will lay a solid foundation for the global expansion of French fashion brand Carven card.

It is understood that Carven card will open two stores in Shanghai in October 30th, and opened the first store in Britain and the United States in London and New York in November 7th and 14th. This round of expansion has increased the total number of Carven independent global stores to 16, including Paris, Tokyo, Hongkong (Harbour City, land Plaza and Wanchai Yuejie three), Singapore and Taiwan.

The New York store, located at MercerStreet83, has an area of 1600 square feet. Since 2009, it has been responsible for the EricChevallier design of the Carven card store concept. It will sell the brand men's wear and men's wear series.

And at the beginning of this month, Carven card was the first one. Men's wear The independent store opened in Paris's Marais RuedeS vign vign 30, with a total area of 860 square feet on the two floor. It is also a brand sixth store in Paris (separate stores and three stores in department stores). During the Paris fashion week earlier this year, the brand opened a new flagship store on the left bank of Paris. The store has an area of 1300 square feet, two times larger than the old store opened in 2011.

At present, Carven Card products are available at 450 outlets in 60 countries around the world. In the fiscal year ended August 2012, Carven card earned a total of 22 million 800 thousand euros, an increase of 50% over the same period last year. In order to maintain the rapid growth of business, Carven card decided to give priority to the establishment of its retail network, with emphasis on Asia with the potential for growth.

The biggest market for Carven cards is the brand development in France, and the second largest retail market in the United States is spreading in an orderly way. In addition to the opening of New York's first store, the plan for entering BergdorfGoodman and SaksFifthAvenue of high-end department stores is also under negotiation. Carven card and its parent company Soci e t B B Ranger CEO HenriSebaoun want to increase the sale point of the brand from 100 to 250 to 300 in the United States, and plan to set up 15 independent stores in the next five years.

The online store, operated by Carven card, has already been sold online, selling brand men's and women's clothing. Ready-made clothes And women's wear accessories, but only accept orders from Europe and Japan. HenriSebaoun expects online stores to make profits in 24 months.

With the above retail outlets coming into operation, Carven card sales are expected to increase by 30% in 2013.

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In 1946, CARVEN started the cause of perfume and achieved great success. In 1965, CARVEN was invited to design and manufacture aviation uniforms in France, Japan and other countries. In 1968, CARVEN developed men's wear series. Today's CARVEN enjoys a worldwide reputation and has 60 years of experience in high fashion, jewelry, watches, perfume and leather goods. In recognition of Mrs. CARVEN's contribution to the French fashion industry, President De Gaulle praised Mrs. CARVEN's Medal of honor in 1964. CARVEN has become a precious asset in French fashion, a symbol of dream, fashion and elegance, and is highly regarded by the world.

CARVEN France headquarters support: not less than three groups per season, total 30SKU design manuscript and seasonal fashion elements and color guidance. Ji Tai hired the French designer Christophe Atger, Taiwan designer RENA and the Chinese designer team to independently extend the original style of the card, and invested more than a million in development every year. In April 2012, carven leather products entered Taobao, opened the flagship store in Taobao, and the flagship store of carven was run by Shanghai Euro man Trade Co., Ltd. in April 2012. Carven flagship store regularly updated the style of goods and synchronized with more than 60 stores nationwide.