Hai Lan Group Enters Commercial Retail Business Next Year

< p > Zhangjiagang's first urban commercial complex, which invested nearly 4 billion from Hai Lan group to build the shopping mall in September 12th.

Hai Lan group official revealed that as the new landmark of Zhangjiagang city and the first project of Hai Lan group to enter commercial retail, the Mamba shopping plaza will be officially opened in September next year.

While rewriting the business structure of Zhangjiagang, the manat Zhangjiagang project has also carried out a new strategic mission of Hai Lan group, a diversified development.

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< p > < strong > all guest development: a new shopping experience of shopping, drinking and playing, /strong /strong >

< p > why would Zhangjiagang be chosen as the first stop to enter commercial retail and create a first-class city complex? Zhuang Chen, vice president of a href= "http://www.91se91.com/news/index_c.asp" > Hai Lan < /a >, told reporters that Zhangjiagang has been strong in its comprehensive strength. It is a new port Garden industrial city at the intersection of the two major economic development zones along the Yangtze River and Yangtze River, and has a convenient pportation network.

GDP per capita reached US $34 thousand, which is much higher than that in Hongkong.

The per capita disposable income of urban residents is nearly 40 thousand yuan, which is higher than the average income level of Jiangsu province by nearly 10 thousand yuan.

In 2013, Zhangjiagang was introduced to Forbes's list of the richest county-level cities in China.

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< p > at the same time, the current commercial projects in Zhangjiagang are single, highly identical, and the commercial level can not meet the needs of Zhangjiagang residents. There is no commercial consumption center that matches its consumption level.

As an economically developed small and medium-sized city full of commercial development space, of course, it is the preferred place for Hai Lan business.

I hope that with the arrival of mambar shopping plaza, it will provide new ideas for Zhangjiagang's business future and set up a new benchmark.

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< p > it is understood that < a href= "http://www.91se91.com/news/index_p.asp" > Mamba shopping plaza < /a > the total construction area is about 260 thousand.

The shopping mall is about 120 thousand, and SOHO and grade A offices are about 60 thousand.

Integration of department stores, specialty restaurants, entertainment and leisure, boutique supermarkets, SOHO and grade A office buildings is one of the most mature commercial complexes. Such a format gold plan provides a solid guarantee for its business prosperity.

Department stores, global luxury brands, Zhangjiagang's first IMAX studios, large supermarkets, theme restaurants and other luxurious formats are concentrated in the mambar shopping plaza, aiming to unify and clarify Zhangjiagang's commercial retail mode and make the city's development to a new level.

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< p > strong > pformation and upgrading: one continuous line, the constant pursuit of excellence < /strong > /p >

"P", after the 4 billion investment in the first urban complex project and the opening up of global investment, Hai Lan group has become a new upstart in the retail business.

As a professional enterprise group with "a href=" http://www.91se91.com/news/index_f.asp "clothing" /a "as the leading industry and fine woolen fabric as the basic industry, how does Hai Lan go to the new commercial retail area of the urban complex? For the media questions, Zhuang Chen introduced Hai Lan from woollen to worsted to clothing and then to the brand, and its development and self brand upgrading were always on a main line.

This evolution is called the same origin. In the final analysis, it focuses on the evolution of upstream and downstream relations and the enhancement of added value.

In the past more than 10 years, Hai Lan has successively created many independent brands such as Hai Lan home, EICHITOO, Bai Yi Shun, and so on. Among them, Hai Lan's clothing brand is a model for the innovation of Hai Lan people.

With its own brand plus agent's famous foreign brands, Hai Lan holds 11 famous brands. These brand stores also frequently appear in various well-known urban complexes in China and have excellent market performance.

Now, Hai Lan group's first urban complex project is ready to come out, and has completed the conversion process from the original Party B to Party A.

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Hai Lan group, founded in 1988, is located in Xinqiao Town, Jiangyin, which is located in the European town of the Yangtze River. It is named by Hai Lan as an enterprise. It means creating a magnificent business with the boundless and boundless atmosphere of P.

In the 25 years, it grew into a famous large scale enterprise group in China.

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< p > < strong > rational layout: lock-in small and medium-sized cities in developed areas < /strong > < /p >

< p > with the arrival of the Mamba Zhangjiagang project, the unlimited business opportunities of the three line cities in the Yangtze River Delta region are once again focused.

The more than 600 brand merchants participating in the Mamba Merchants Association will have reached a consensus on the new round of retail industry growth on the same Mamba project.

They have a strong interest in the development of the Zhangjiagang project and the subsequent chain development. The reason is that under the current economic trend, though the market capacity of large and medium-sized cities is large, the competition is fierce.

Many brands, single cabinets and unit area output are smaller than those in small and medium-sized cities, such as small and medium-sized cities such as Zhangjiagang and Jiangyin.

In addition, many international top brands and first-line brands of cosmetics in large and medium-sized cities are not optimistic.

The setbacks in sales and the sharp pullbacks in performance are all problems that can not be ignored. We can find small and medium-sized cities with small economic impact, relatively stable consumption and well-developed economy as new security targets for development.

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< p > Hai Lan group has a clear goal in setting foot in the next station layout of commercial retail. First of all, it is unswervingly linked to the chain. Besides, it is firmly locked in the economically developed medium and small cities in the Yangtze River Delta region after the specific location of the mambar shopping mall.

Zhuang Chen, vice president of Hai Lan group, said that from the perspective of the law of commercial development, chain operation is imperative.

The group's performance in chain store at Hai Lan's home is obvious to all.

Hai Lan plans to open at least 5-6 urban complexes in Jiangsu Province in the future.

As Hai Lan is still a novice in commercial retail, it needs to accumulate more experience. Therefore, it will firmly and rationally choose to layout in areas where economic development and business competition are not too intense. The chain shopping center such as Mamba will still be stationed in the small town. Next, the small and medium-sized cities in Suzhou, Yixing and Wuxi are among the first consideration.

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