Enter Hankou North Haining Leather City To Reveal The Mystery Of Low Prices
< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201310/28/20131028022313_sj.JPG "/" < < > >
< p style= "TEXT-ALIGN: center" > Hankou North Haining Leather City < /p >
< p > < strong > the cost of a mink coat is revealed. < /strong > < /p >
"P" answers customers' questions about origin and products, and there may be customers' doubts about the price of fur products in the two stage of Hankou Haining North a href= http://www.91se91.com/ target= _blank.
During the interview, Li Rusong quickly interpreted the price composition of a "Zorro great" mink coat.
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< p > he told reporters that mink has three basic colors: coffee, silver blue and Sahara, all other colors come from these three colors.
Take a silver blue water mink coat with the highest price as an example. The price of a mink is 1200 yuan, and a coat costs 10 yuan for a total of 12 thousand yuan. Mink fur coat is commonly used for fox fur collar, and a piece of 1000 yuan. Plus a small amount of accessories, a mink coat cost is about 13 thousand and 600 yuan, and Li Rusong's shop only sells 16 thousand yuan.
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< p > deducting the cost of labor and other costs, as a general agent, he is a a href= "http://www.91se91.com/" target= "_blank" > clothes < /a > earn a thousand yuan.
Prior to "Zorro the great" set up counters in shopping malls, the entry fee was deducted 25 points, that is, 25%, value-added tax 9 points, that is, 9%; plus credit card 1%, close to 40% of the fixed costs, but also to bear the promotion and other expenses.
In northern Hankou Haining Leather City, nearly 40% of the cost is saved, which means that a piece of fur saves 40% of the cost. Naturally, there will be "tens of thousands of shopping malls and more than 10000 Hankou North Haining leather city".
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< p > Wu Wenfu told reporters that low prices bring double benefits to consumers and brands. On the surface, the profit margins of each brand are smaller, but the fur consumption market has been nurtured and has more long-term value.
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< p > < strong > Secret > /strong > < /p >
< p > < strong > facade rents low logistics cost < /strong > < /p >
< p > in traditional view, the price of any commodity in the country of origin is the lowest.
However, the Internet era and the development of modern logistics have subverted this concept.
In the leather city of North Haining, Hankou, the price of fur is lower than that of origin.
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< p > Hankou Haining leather city has been sold for millions of years since its opening in September 28, 2011. More Wuhan people regard it as the most authentic place to buy fur.
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Ms. P, who lives in Zhongnan Road, Wuchang, took part in the reader group buying meeting held in Hankou Haining leather city and Chutian gold Journal on New Year's day in 2012. She bought a black leather jacket for a price of 1100 yuan, and bought a 1700 yuan camel long Lady's leather windbreaker for herself.
After coming home, these two clothes were praised by the more critical gentlemen.
From then on, she went out of his way and visited four or five leather cities in Haining with friends and relatives.
This summer vacation, Ms. Peng's family traveled to Zhejiang and made a special trip to Haining. She found that the products in Haining were not cheaper than those in Hankou, and some even offered higher prices.
What's going on here? < /p >
< p > Hankou North Haining leather industry association president Wu Wenfu confirmed Ms. Peng's feelings: Hankou North Haining Leather City fur is not only cheaper than the mall, but also cheaper than the base camp Zhejiang Haining.
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< p > "in Haining, Zhejiang, the lowest discount for fur is 74% off, while the Haining Leather City in the north of Hankou can do 78% off.
The price concessions are so great that they are mainly related to the lower rents and logistics costs of Hankou north market. "
Wu Wenfu introduced that the leather merchants stationed in northern Hankou are all first-line brands, and the products are synchronized with Zhejiang and Haining. However, the rents are low, such as a 400 square meter store, a rent of 100 thousand yuan per year, a rent of nearly 4 million yuan in Zhejiang Haining, plus an additional fee for entrance fees and promotional fees at the North Hankou shop, and the support of the various favorable policies of the Hankou North group, so the average price of leather products is 500 to 1000 yuan cheaper than Zhejiang Haining, and the high priced products such as mink skin are much cheaper.
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< p > < strong > Secret two < /strong > < /p >
< p > < strong > manufacturers direct circulation links less than /strong > /p >
< p > if the commodity circulation link is too many, the price will rise naturally.
And Hankou North Haining Leather City fur product low price also has a secret, is the factory direct sale or the Hubei general agent opens the shop sale.
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< p > reporter visits found that the stores of two brands in the northern Haining Leather City in Hankou are beautifully decorated and comparable to shopping malls.
And look at the brand names are the first-line brands of the fur industry, such as "too ball", "oriental lady", "Dupont", "beast king", "Paul Knight" and "about Kiman" and other classic large brands from single store upgrade to brand life hall; the 4 floor brand new brand name boutique hall, 8 from Haining's top brands in the store mode, for high-end consumer groups to provide products.
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< p > Wu Wenfu introduced that these big dealers in Hubei were scattered in Wuhan's several a href= "http://www.91se91.com/" target= "_blank" > clothing /a wholesale market. This time we gathered together to Hankou Haining Haining leather city. Behind the embrace advantage is also a feedback to consumers, who are willing to attract customers at a lower price.
The mode of opening the general agent in the whole province makes it possible for fur prices to be parity or even lower than the origin.
"Paul Knight" Hubei general agent Li Rusong told a story to reporters. Last winter, Miss Zhang, who was working in a fashion magazine, saw a fur in a high-end shopping mall in Hankou. The price was nearly 40 thousand yuan, and she was not willing to buy it.
Holding the psychology of trying to see, she wandered around the leather city of northern Haining in Hankou with her friends, and found the favorite fur in Li Rusong's shop. As long as ten thousand yuan, she did not believe it was genuine.
With the consent of Li Rusong, Miss Zhang took ten thousand yuan and compared it with her clothes to the shopping mall. It turned out that it was the same as the clothes in the mall, and finally bought it happily.
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