Luxury Goods Group Focus On The Luxury Sector To Take The "Downsizing" Route.

< p > Bernard Arnott (Bernard Arnault) is the best interpretation of the luxury group's "pursuit of profits" in pursuit of Hermes Herm.

No matter what kind of economic environment, Hermes can perform as early as possible. The persistence of brand spirit and the firmness of performance are no wonder Bernard shows a moth like fire to it.

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P and Kering, another luxury group, focused their efforts on the luxury field of luxury in the process of continuous mergers and acquisitions. While pursuing more luxury brand prey, they continued to strip off the frequently acquired and thriving department stores. Of course, the immediate background is inseparable from the gradual depression of department stores.

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P, MOET & CHANDON, Hennessy LV (LVMH) and Richemont, the three largest luxury group in the world, are certainly no exception. Recently, it is planning to "lean" to focus on the jewellery and watch business that is the focus of the group.

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< p > according to foreign media reports, French fashion leather accessories brand "Lancel" has finally been sought out by "a href=" http://www.91se91.com/news/index_c.asp "/a".

In addition, Hongkong Swire Group is also interested in bidding for a private equity fund.

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Before P, including the investment fund of Feng Feng group of Hongkong Li Feng holdings, he also expressed interest in LAN Zi, but he gave up bidding after seeing his financial situation.

A href= "http://www.91se91.com/news/index_c.asp" > "peak" /a "bought" Lan Zi "at the price of 342 million Swiss francs in 1997 (about 352 million U.S. dollars). Insiders at first hand information revealed that at the end of June 2013, LAN Zi gained 13 thousand and 500 dollars and lost about 10 million dollars.

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Less than P, more than one LAN Zi is heading towards the deserted ending, and the same is also found in the a href= "http://www.91se91.com/news/index_c.asp" > the top garment, /a, handbag and accessories brand.

According to industry sources, the sale of the peak is just a matter of time.

Since the departure of Phoebe Philo, the creative director in 2006, he has been on the decline.

Luca Solca, an analyst at Exane BNP Paribas, a Securities Division in Paris's Bank of France, also said that since the loss of Phoebe Philo, the performance seems to be declining.

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< p > in fact, the top leaders are not satisfied with the whole fashion department.

In 2009, Nordstorm and Harrods executives Marthan Wikstrom, who came to the former department store, took charge of the fashion department.

At the group earnings conference held in May this year, group chairman Johann Rupert said that the acquisition made by the group was not always successful, so it was necessary to deal with "bad investment" more quickly.

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< p > in the last fiscal year, the total sales reached 10 billion 150 million euros, of which 51% were contributed by Cartire (Cartier) and Van Cleef & Arpels (VanCleef & Arpels) jewellery department. The sales of another watch department in the group's development accounted for 27%.

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Less than a week after the release of the earnings report, P announced the departure of Marthan Wikstrom. The brand of the peak fashion department includes Azzedine Alaia, Alfred Dunhill (Alfred Dunhill), Hongkong brand Shanghai (Shanghai Tang) and luxury shopping network NET-A-PORTER, besides LAN Zi and Kou Yi.

Analysts said that in the last fiscal year, LAN Zi, coy and Alfred Dunhill had been depressed, and their competitors had won the market, so the group no longer had confidence in these brands.

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There is also news coming out in the "P" market. Cleaning up the fashion department means that NET-A-PORTER may be sold at the same time. It is a bit anxious for the fashion department's outstanding luxury network, which has long been unresponsive to the market rumors. This month, it rarely responded: the group has made it clear that it will not sell NET-A-PORTER.

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People with luxury experience in the luxury industry said: "as a group that has taken the lead in jewelry and watch industry, the DNA of P is closely related to this category, making it impossible to design and fashion brands.

If these brands are sold to fashion and leather goods groups, they should be a good place to go.

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< p > "I think the most fundamental reason is not bad, but the strong growth of high-end jewellery and professional watch business in the past. The group did not give enough support to the fashion department. Besides, from the customer base, the customer coincidence rate of the customers who accumulated the jewelry and watches accumulated in the past is relatively small, and the conversion rate is very low. The former is the crowd that is difficult to popularized at the top of Pyramid, and the brand of the fashion department is more popular."

Another industry insider told reporters.

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