J.W. Anderson, A New Designer In The Fashion Industry

J.W. Anderson and luxury magnate LVHM The group worked together to become the creative director of Loewe. With the talent and hard work of design, Anderson, a new designer, has spent less than ten years in the top stage of fashion design in less than ten years. (J.W.Anderson)

In 1984, J.W. Anderson was born in Magherafelt, a small town in Northern Ireland. My father was a professional rugby player. Before becoming a designer, she wanted to be an actress, with a young and delicate face, who came to Washington to study drama in pursuit of dreams. But during the period, she grew more interested in costumes and went to London College of Fashion to learn. Anderson, a talented J.W., is a famous celebrity in the art academy, but his attendance rate is very poor. The men's wear course in the college is 3 years, but he thinks he has stayed in school for more than half a month. Because he worked part-time as a window teacher in Prada, and he had to work at 6 o'clock every day. This job was very hard, but it was also very interesting, which made Anderson enthusiastic about the clothing industry.

After graduating from college in 2005, Anderson began to focus on his style of fashion design. In 2008, he founded the personal clothing brand J.W. Anderson, and launched the first men's wear series, widely praised by fashion predators. Two years later, he took the lead in launching the first series of women's clothing, and further expanded his favorite jewelry and accessories series, which won him many applause. After that, Anderson also launched a series of cooperation with Topshop and other high street brands. In 2013, Anderson and the world's luxury brands. Versace (Versace) the young vice line Vanthers (Versus) has launched the capsule series to continue the previous high standards. The first show has opened a new chapter in Versus.

Anderson's design style is simple and avant-garde. He uses printing and irregular tailoring, and dares to add "feminine" elements to men's clothing design to express his rebellious spirit. The design of her dress is neutral and handsome, but there are many details. He attaches great importance to the collage, reorganization and transformation of clothing styles. In its showrooms, there are fabrics that seem to be sewing in an unnatural place, and there are all kinds of innovative and innovative styles of clothing. In every show, he hopes to bring a J.W dress philosophy to every audience. Whether it is the "naturalistic fear" of 11 years in autumn and winter, the "escape from the monastery" in the spring and summer of 12, or the "secret room" in the autumn and winter of 12 years, we can see the concrete product that designers hear and think every day.

It looks gentle and handsome. Anderson I am enterprising and I like challenges. Unlike most designers, he never recalls his past works, and even uses the word "hate" to express his feelings for the old series, because pursuing new goals is always the secret of his philosophy and success. Anderson's new inspiration is always taken from the people around him. He always says, "ugliness is brand new to me." what he values is never the mainstream that has spread all over the big shop windows. For Anderson, the creativity needed to run a brand is only 35%, and the remaining 65% are business operations. Unlike other designers who are struggling with sales activities, Anderson is happy to work with buyers and understand the market demand. That's why he can stand out so quickly in many designer brands.

In London September 2014 spring and summer fashion week, J.W. Anderson fashion show can be redefined people's interpretation of men's clothing, challenge the bottom line of vision, V collar design, sequins and bright colors. If the application of these feminine elements is a huge burst of traditional men's clothing, then the singlet of embroidered vest, black legged trousers, white bodice dress, leather belt bra and so on can hardly make the audience feel confused, as if entering a women's show. The "VIP dog" hairstyle and "fish eye pack" such an alternative clothing is to let people break glasses!

Recently, luxury group LVHM announced that it will take part in Anderson's high definition brand, and will also hire it as the creative director of Loewe, a luxury brand in Spain. The backstage promoter of the partnership is Delfina Arnaud, the boss of LV and LV's chief executive, Pierre Eve Russell. The two men were very impressed with Anderson. After some discussion and reflection, they chose to sign and invest. They are very much looking forward to the change brought by Roy Wei in the future. J.W. Anderson said in an interview that the cooperation will focus on brand new features, but Roy's own Spanish style will remain unchanged. The fashion industry is looking forward to the cooperation between the two parties. It is believed that the cooperation between famous designers and fashion tycoons will bring great sparks.