Adjustment Strategy: Textile Enterprises Are Very Close In The Depression.

This year, despite the slow growth of domestic demand, the slow recovery of external demand and the rising cost of production, many textile enterprises can actively adjust their product mix according to the market situation, rely on endogenous power to achieve industrial upgrading, and many enterprises are facing an opportunity to attack P. On October 21st ~24, the nineteenth China international textile fabrics and Accessories Fair (short for fabric exhibition) was held at the Shanghai New International Expo Center. Many enterprises participating in the exhibition reflect to reporters that Chinese textile enterprises have gone through many difficult periods. Coping with difficulties can force enterprises to produce wisdom. Many industries' innovative actions often appear in the difficult times of the industry. Through cross-border development of products and integration of supply chain, some textile enterprises have welcomed counter attack this year, expanding sales and increasing profits. < /p >
< p > the development of textile products has no boundary > /p >
< p > collaborative innovation, < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107105" > joint development < /a > is the development concept advocated by the China Textile Industry Federation in the industry in the early years. In this year's fabric exhibition, this has become the conscious action of many enterprises. Many of the main fabrics exhibited by fabric companies are not cloth or cloth samples. They are clothes that are designed with novelty and fine workmanship. "Sales personnel are connected with designers to understand the needs of designers and feedback to the development department, which has become the most important daily work of salesmen." Gu Xiang, general manager of Beijiang textile, told reporters that Beijiang textile specialized in R & D team composed of dozens of people, designing clothing and using new clothing technology, not only for the buyer to provide fabrics, but also for buyers to provide the clothing styles made of fabrics developed by Beijiang. < /p >
< p > at this fabric exhibition, Ruyi group has introduced six functional woollen fabrics. There are light woolen fabrics, machine washable woollen fabrics, intelligent thermal series woollen fabrics, easy stretch series woolen fabrics and so on. The function that wool fabrics can hardly have is realized through technology research and development. Ruyi group's exhibitors said that functional wool fabrics had strong applicability and large sales volume, and the market reflected well after the launch. Now it has been widely used in military, banking and power system professional clothing. In addition to the cross-border development of functions, technological cross-border development has also achieved good results. At this exhibition, Ruyi group also introduced printed wool fabrics, which were mainly used on cotton fabrics. In addition, the double-sided fabric made of it can save accessories when making clothes. < a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107107" > 3D relief relief > /a > fabric and hollow composite fabric can make the clothes more fashionable. Ruyi group launched this year's textile products with dozens of different processes and different materials, which are very popular with customers. According to the exhibitors of Ruyi group, due to the new products, Ruyi group still has an increase of 3% to 5% in both domestic and export markets this year. < /p >
< p > Hua Fu color spinning Limited by Share Ltd has a larger crossover pace. It not only puts strength into developing clothing styles, but also goes further to the design stage. During the fabric exhibition, Huafu organized the "Hua Fu Cup China color fashion fashion design competition". This is the fourth Chinese fashion competition held by Huafu color spinning Limited by Share Ltd and the Chinese Designers Association. What kind of ideas and forces support a yarn enterprise to launch and organize the color and fashion design competition? Chen Ling, President of Huafu color spinning Limited by Share Ltd, answered: "constantly excavating new fashion elements is the value of" Hua Fu Cup China color fashion fashion design competition ". < /p >
During the period of P > 20, Huafu has been working hard in the field of colored spinning, and has made great efforts in trend leading, research and development, brand marketing and rapid reflection. At present, Huafu has formed a perfect fashion clothing production system. < /p >
< p > however, in the course of development, Hua Fu is also thinking about what the current world is in the direction of leading commercial development. Chen Ling believes that environmental protection, fashion and technology are the fundamental elements to guide the transformation of the lifestyle of consumers. The change of consumer demand determines the development direction of today's enterprises. Huafu should evolve from an industry leader to a fashion leader and explorer. Therefore, Huafu wants to explore the fashion trend from the beginning of fashion. This is the original intention of Huafu Chinese fashion design competition co sponsored by the China Fashion Designers Association since 2010. < /p >
In the face of fierce market competition, Hua Fu constantly seeks for the new blue ocean and expands the application scope of colored spinning yarn. < p > During the exhibition, Huafu announced that it will cooperate with the world's largest manufacturer of high-end yarn dyed fabric, and also the largest textile and garment company in China. It will use the coloured spinning technology to the field of woven fabrics and jointly lead the fashion of color spinning and weaving. The booth shows the new colored shirts made by the two sides, highlighting their multiple advantages in business casual wear and winning the big buyers in the field. < /p >
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< p > < a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107108" > supply chain < /a > integration speed up < /p >
An important change of China's exhibitors is that P is no longer simply promoting products, but also focuses on recommending a package of solutions. More and more textile enterprises have realized that after the loss of price competitive advantage, they can control more resources in the supply chain and provide all-round services to customers, so as to reconstruct new competitive advantages. The use of foreign design and creative resources to improve the design and product development capabilities of Chinese fabric enterprises has become the common choice of many fabric enterprises. The class is about 1000, and customers can choose 1000 meters or 2000 meters, or even less. This mode of operation is very popular with customers. < /p >
There is a special feature of the Beijiang textile exhibition booth at the P exhibition. They also set up a 40 square meter exhibition area beside the main booth, which introduces the innovative achievements in the field of jeans washing technology and clothing design. Beijiang textile uses Spanish environmental protection technology and new design concept to create a new group of jeans clothing, subverting people's understanding of cowboy clothing and attracting many brand designers' eye. At the media briefing, chief executive officer and technical expert of Spain's nzechoshi also specially attended the introduction of advanced laser and ozone technology in jeans washing. Since the beginning of this year, Beijiang textile has cooperated with Spain's nzechoshi and established a denim environmental protection water development center in Guangzhou. < /p >
< p > the development goal of Beijiang textile is to become an international leading enterprise. Gu Xiang, general manager of the company, believes that in order to achieve this goal, we must not rely solely on manufacturing and production, but also play a more important role in the supply chain. It is important for enterprises to have greater voice at both ends of R & D and sales. To this end, Beijiang textile has set up a R & D team of more than 20 people, and has an expert team in Europe. Its research results will be linked to local R & D. In the marketing process, Beijiang textile increased its international cooperation and worked with OLAH, the most influential cowboy fabric trading company in the United States, to penetrate into the high-end market in the US. < /p >
< p > many enterprises believe that when China's economic growth slows down, and some textile enterprises are facing difficulties, excellent enterprises will usher in counter attack opportunities. At the same time, the European economic crisis has also provided Chinese enterprises with better opportunities for development. Because Europe is not so expensive after the economic crisis. The cost of human resources is lower than that in the past when Chinese enterprises cooperate with European R & D and design teams. Moreover, Chinese textile enterprises are now "going out" to set up branches in Europe, and office rents are also reduced. Chinese enterprises can make use of European resources, design, technology and ideas at lower cost to enhance the fashion driving force of Chinese fabric enterprises. < /p >