Fabric Development Needs To Break The Boundaries And Expand The Broad Market.

< p > in this Intertextile < a href= "http://www.91se91.com/news/index_z.asp" > Shanghai autumn winter noodles accessories exhibition < /a >, Wang Tiankai, President of the China Textile Industry Federation, stressed: "there is no product boundary in fabric development. Whether it is formal dress, women's clothing, casual wear fabrics and so on all need functional and environmental protection, and the future product development should break the industrial boundaries." It is further pointed out that the gap between China's fabric and the world's highest level lies in design and brand. Xinshen group is now making efforts to focus on "differentiation", "specialization" and "branding". It continuously promotes the value of linen fabric, and guides the terminal consumer market through the dissemination of linen culture and green lifestyle, so as to enhance the share of linen domestic market. < /p >
< p > < strong > differentiation < /strong > < /p >
< p > in the interview, Li Jianfeng, general manager of Xinshen group, summed up the new differentiation of a href= "http://www.91se91.com/news/index_c.asp" > linen fabric < /a > brand differentiation competition into three points: do what others can not do, do what others think, do what others do not want to do. < /p >
< p > < strong > do what others can't do: meet the demand < /strong > /p >
< p > to overcome difficulties, to break through and dare to innovate is the brand and product development concept of Xinshen linen for many years. Aiming at the diversified demand of high and high consumption market for flax fabrics with high technology, high quality and high added value, new Shen Yama meets the needs of high-end clothing brands through linen fabric high level customization. For many years, it has won international brands: H&M, C&A, ZARA, Uniqlo, Nautica, Liz Claiborne, Perry Ellis, JackJonse, and Ellis. < /p >
< p > < strong > do what others may not think: create demand < /strong > /p >
< p > < < a href= > http://www.91se91.com/news/index_c.asp > > Fabric Design > /a > and innovative fashion is unthinkable. Without fabric, there is no fashion. It can be seen that fabric design has become an unshaken fashion foundation, and flax fabric fashion is undoubtedly the root of flax fashion. Based on this, Xinshen flax has made breakthroughs and innovates business models. This year, through the dissemination of flax fashion trends, industry alliances (school enterprise, competition enterprises, brand enterprises, etc.), cross-border integration (hosting the hemp Summit Forum), it has become the vanguard of China's Linen Industry, and constantly innovates to activate more fashion needs in the future application fields of flax, clothing, food and shelter. < /p >
< p > < strong > do what others do not want to do: quick response < /strong > /p >
< p > fast fashion brings the fast pace of clothing and other industries. Aiming at the trend of fast fashion, Xinshen group rapidly reacts to the fast-paced market by combining fashion. Through the "linen element" flax fabric spot brand, it quickly meets the requirements of different types of customers for the small batch, multi variety, multi style, high quality and fast delivery of linen fabrics. < /p >
< p > < strong > specialization < /strong > < /p >.
"P" as a domestic linen fabric group leading enterprise, Xinshen group has been working on the innovation and development of linen fabric, to create a professional team and management system. In 2005, the "linen fabric research and development center" was set up. 5S management was introduced in 2009, and the ERP management system was introduced in 2012 to realize the digital management of enterprise brand. The professional R & D team, the professional design team, the professional brand operation, and the independent cross-border cooperation, the new Shen Yama always put the customer demand first. Through the series research and development of materials, flower patterns, styles, functions and so on, we have determined a set of "linen fabric overall solution". Through professional production and quality inspection, we will finally deliver exquisite and perfect linen fabric to the brand merchants. < /p >
< p > < strong > branding > /strong > /p >
< p > Xinshen group has always been developing and innovating brand culture and flax culture, consumption culture and fashion trend guidance. To create targeted brands through different market demands, for example, for the "fast fashion" clothing market, the "linen" flax spot fabric brand, aiming at the "Ma" flax home textile fabric brand of "high-end home textiles", aiming at the "new Shen" flax high grade custom fabric brand of the high-end fashion brand, through the accurate positioning of the market segmentation, let Xinshen linen go deep into different segments of the market. Under different brands, Xinshen flax will also make linen fabrics themed and serialized, breaking the boundaries of products and categorize them into flax fashion with different market segments. < /p >
< p >, as president Wang Tiankai said, there is no product boundary for fabric development. Only by breaking the border can we expand the broader market and win more hope. We can see from the Xinshen group that more flax fashion fabrics are wonderful and cross-border integration is blooming. We expect that the linen fabrics represented by the new Shen will bloom more and more in more fields in the future. < /p >