The Slogan Of "Made In Italy" Begins To Interpret Italy'S Fashion Industry

< p > this season, the Moschino finale shows the model naked, wearing a huge shopping bag to show the image of fashion victim.

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"P > and the uneven a href=" http://www.91se91.com/news/index_c.asp "> Milan fashion week < /a > corresponds to the fact that the top leaders of Italy's fashion industry often differ on their viewpoints: they fight fiercely in fashion circles to maintain market share and resist other competitors in the European continent.

But there is only one topic that can keep you consistent: the craft marked "MadeinItaly".

With pleasure and pride, people appraising the unique technology of Italy artists and the way of pmission from raw materials to finished products: it is poetic.

"If a company has no skills to create a prototype with its own version, it's like playing music without the right instrument.

"StefanoSassi (CEO of Valentino group) said.

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< p > executives believe that the slogan of "MadeinItaly" has great influence on the whole world, which is something that we must cultivate at all costs.

But how does the fashion industry in New York respond to the rise of "MadeinAmerica" products and the initiative of the recent "a href=" http://www.91se91.com/news/index_c.asp "fashion industry" /a "(looking for funds for the existing factories, acquiring innovative equipment and improved technology)? Do Italians see the hidden challenges of" MadeinItaly "? Perhaps the reason is hiding in the long tradition of Italy's manufacturing industry.

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< p > when people urge politicians to ignore industry demand, FrancescoPesci, chief executive officer of menswear brand Brioni, is not worried about the potential competitiveness from the United States.

Because the latter lacks the power of pipes: from fabrics, shoes to accessories.

"This is not the first element of American choice. Their realism can not compete with our artists.

From this point of view, Americans are never our rivals.

But they are now aware of the advantages of outsourcing.

Entrepreneurs in Italy should pay more attention to France and Britain.

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< p > "in the economic crisis of 2009, Americans rediscovered the value of manufacturing industry.

"Pesci adds," the manufacturing industry chain has brought wealth that can be easily accepted and measured in a moral and social sense.

"He stressed that" MadeinItaly "can not be a trademark of marketing, but should be compatible with a certain way of life and more humane.

In addition, Pesci is particularly concerned about potential acquisitions in Italy's manufacturing industry chain.

After all, the trend of foreign group buying Italy brand is being widely reported. Even Brioni itself is a member of kering, a luxury group in France.

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< p > < a > href= > http://www.91se91.com/news/index_c.asp > > Fashion > /a > practitioners should be aware that some core production centers are being purchased quietly: for example, those happened in the fabric area of the company; at the same time, France is widely regarded as the best strategic partner.

"The Italians are individualists, and of course you can easily push the blame on entrepreneurs."

But the most frightening thing is that Italy has no plan to continue to acquire supply chain.

"Pesci explained that he was discussing this matter with the kering group.

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< p > CEO pointed out that companies like Brioni need to be assured that they can continue to buy stable fabrics for a long time.

For example, a line from an anonymous industry has reported that LVMH's acquisition of LoroPiana is a sensitive matter: because the company built in Italy is not only a manufacturer, but also a buyer of raw materials: a key hub capable of controlling and defending price fluctuations.

This information source also points out that LVMH's potential struggle is to have its own stable brand in raw materials.

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< p > as ArmandoBranchini (vice president of Milan international consultancy) said, "re looking for raw materials" is the second stage of the globalization of this fashion country.

"The first stage is external procurement and relocation, just like fashion companies have been looking for the lowest cost of each product to become a cost priority leader.

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