OSA: Double 11 "Fishing Season" Is Busy Rubbing Signs.

< p > > "OSA", which is a "brand name", has not limited its vision to the current sales promotion trend. Instead, it has repeatedly worked hard in its own brand building. The most typical case is undoubtedly the event of over 100 million purchase of Chinese names before. This big hand brand marketing initiative has once aroused heated debate in the industry.

< /p >

< p > in recent years, in fact, businesses like a href= "http://www.91se91.com/news/index_c.asp" > OSA "/a" and "OSA" have realized that the importance of brand identification is increasing.

For example, the "SAST" trademark that has been bubbling up for more than ten million competing auction events, for example, "Lulu" in Chengde, has bought the "Lulu" trademark event with 389 million huge sum of money. This shows that the current market competition has developed to the stage of "brand war", that is, the competition of brand core competitiveness, no brand competition is incapable of competition, and goods without brand support are fragile commodities, and the market prospect without brand foundation is worrying.

< /p >

< p > < strong > no more than one word: the end of the "Esha" tour ends at < /strong > < /p >.

< p > recently, Shenzhen City Esso Home Fashion Co., Ltd. bought more than 1 million Chinese brand names.

It is reported that at the beginning of its creation, it launched the brand name "Esha" and the English name "OSA".

After finding that two words had been snatch by another clothing company, he immediately said he would like to buy the Chinese trademark at a high price, but he had not been able to finish his long cherished wish to negotiate with the other party for many years.

After several years of hard work and perseverance, until the end of this year, the "Wanda" Chinese logo, the wandering son who had been lost for many years, finally returned home.

< /p >

< p > some people may ask: why does a Chinese name in a district make OSA o Sha so spare no time, energy and heavy money? According to people familiar with the matter, there are two reasons: first, they always attach great importance to the brand.

For the enterprise, brand is competitiveness and vitality. In the current domestic market, it has not built its own brand, and the commodity strength of the enterprise is very weak. That is to say, there is basically no competitive advantage, and there will be no added value that all entrepreneurs dream of -- high profits.

Nowadays, there are many differences between the brand and brand in the domestic market. There are businessmen who want to build up the brand effect of "high-end, western style and top grade", and give their own brand names in English trademark names. Some businesses pay more attention to combining local cultural elements, using a large brand of English logo to create a brand image with a more recognizable Chinese brand name. As mentioned above, the brand intimacy brought by the "Ou Sha" brand is more consistent with the people's context than the single "OSA". It is easier to give consumers a clear and profound brand mark, and it is easier for the public to pass word of mouth to accumulate brand reputation and cohesion. But brand building.

Nowadays, when the "OSA" and "O Sha" achieve the combination of two swords, this complete and three-dimensional brand identification will help the brand go from line to line and from home to the world.

< /p >

< p > the second is based on the dream behind the hidden brand.

It is understood that the word "olsa" is named after Zhou Yong, one of the founders and design director of the brand. Among them, the word "Europe" originated from Zhou Yong's vision and ambition when traveling in Europe, while the word "Sha" is the rustle of his wife from ancient textile work.

In Zhou Yong's words, "the birth of the brand of" Sa "is the seed of a dream in our hearts. Until the day when dreams come true," Oh Sa "brings the Chinese fashion to the center of the world.

< /p >

< p > < strong > < < a href= > http://www.91se91.com/news/index_c.asp > > brand building > /a >.

< p > when it comes to the importance of brand, it is only one of them to spend more than 100 million to buy the "OOSA" trademark. Recently, OSA has not only invested hundreds of thousands of people to invite the great photographer Li Xiaoliang to shoot the winter blockbuster, but has also increased the investment in new media promotion and network marketing activities.

For a series of high-profile dynamics of OSA ossa, there are different voices in the industry. Some people questioned that they should not spend so much effort on promoting the brand long line in the "double 11" income generation. It is better to put the budget on product promotion, do more profit and promotion, and first attract the consumers' eyes and lose their appetite. After all, sales and profits are the fundamental purpose of marketing.

< /p >

P OSA, of course, OSA also has many supporters. It is believed that this series of brand exposures is impressive and imposing. Compared with the "price" means and "sell" as the purpose, the popular conservative marketing way is more popular and farsighted. The higher brands can always see further, and a mature brand with ambition should always keep their original mind and rhythm at all times. After all, "chopping firewood does not lose the ability to sharpen the knife", and "brand building" may not be mistaken for "selling goods".

< /p >

< p > although the industry has different opinions on the successive actions of OSA, but it is undeniable that the "selling" mode is not a long way to go. The vast majority of "a href=" http://www.91se91.com/news/index_c.asp "brand" /a "must really seek more development opportunities from the limitations, or open up some ideas and look far away.

It is like the insistence and efforts of apple to cultivate the "belief" brand status nowadays, or now OSA's attitude towards brand building is not bad money. After all, the investment of "heavy brand" in brand has never been a bubble. Ultimately, it is not only a "thick accumulation" and "a household name", but at the same time, the goal and reward of "selling" will inevitably increase or decrease.

< /p >