Clothing Prices Are Becoming More And More Fierce.

A casual dress in a department store costs more than 1000 yuan, and clothing prices are becoming more and more fierce. Although the recent major department stores have promoted sales activities such as national day and anniversary celebrations, consumers Clothing price Too much complaints are few.

　　 Clothing rose year by year, up 40%

Yesterday, reporters visited many stores such as ocean, East 100, Wangfujing and so on, and found that the price was more brighter than the fashion design.

Many consumers sigh that the price of clothing has been exaggerated. Miss Li said that two years ago, she bought a thin windbreaker at BasicHouse for 790 yuan. "But this year we will look at the same type of windbreaker with the same brand. The price is nearly 1500 yuan / piece, even if it is a discount, it will cost 1300 yuan."

Miss Lin wants to buy a cotton padded jacket, but after a round of visits, the price is basically close to 2000 yuan / piece, "before a down jacket is only one thousand or two thousand yuan, but now the cotton padded clothes will be sold to 2000 yuan."

During the visit, the reporter found that it was hard to see three hundred or four hundred yuan in autumn and winter in department stores. At Eland, a sweater costs 1298 yuan. And sweaters, such as Only and Esppit, are selling at a price of more than 600 yuan / piece.

Insiders say that in recent years, men's wear, women's wear, children's wear or footwear have been increasing year by year, up to 20%-40%.

Lin Lei, Deputy Secretary General of Fujian garment industry association, admitted that the price of brand clothing rose by 10% within a year.

According to the relevant data released by the Fujian Statistical Bureau, the per capita clothing consumption expenditure rose from 186.7 yuan to 310.14 yuan in the five years of -2012 in 2005. The latest data show that the per capita clothing consumption expenditure in the whole province reaches a high level of 471.44 yuan.

　　 At least 30% of the clothing brands are "fake high-end".

Lin Lei said that under the common oppression of factors such as raw material prices, rental costs, labor prices, rising prices and appreciation of the renminbi, clothing is a labor-intensive product, and price increases are inevitable.

A Menswear brand manager said that over the past two or three years, the labor cost and raw material cost of garment enterprises increased by two over 40%. Fujian Province Textile industry Li Jianchao, Deputy Secretary General of the association, said that in recent years, workers' wages have risen by 50%-60%.

Lin Lei said that in recent years, although the mainstream production place of "foreign brands" is still in China, a small part of them began to shift production to Southeast Asia, South America and other regions because of the rise in labor prices.

The increase in raw material prices is also a major reason. "For example, the price of down jacket has increased by 30%-40% this year, affected by avian flu." Li Jianchao said.

However, in addition to these basic factors, the brand positioning and pricing strategy of garment enterprises have been approaching the trend of high-end in recent years, and the price of clothing has also been pushed up.

Li Jianchao said that some enterprises have misunderstandings about "price represents brand gold content", and they also catch the psychology that consumers are "expensive". Many brands in Shanghai and Guangzhou are positioning themselves in the high-end market by packaging themselves as "foreign brands", thus setting the price of clothing high.

Some companies even pay too much attention to advertising and publicity, but the quality is not as high as positioning.

People in the industry have conservatively estimated that at least 30% of the clothing brands in department stores are now taking the "fake high-end" route.

In addition, in recent years, the increasingly high density sales promotion mode of shopping malls is also a major factor driving the rise of clothing prices. The price is increased again and the price is higher and higher, and the actual selling price is also moving higher and higher.

　　 Middle and low end "imported products" change by price rising tide.

And some middle and low end countries abroad. Clothing brand After entering the Chinese market, it has become a "high-end product" by the "rising tide" of the domestic garment industry.

Prior to this, Smith Street business consulting company has compared the prices of 500 products of 50 brands in China and the United States. The final data show that the price of clothing sold in China is 70% higher than that in the United States.

Some domestic brands have increased their value by posing as "foreign devils", while these super brands are foreign brands, but in fact most of them are "Madeinchina" (made in China).

Li Jianchao told reporters that, like Only and JackJones, many of them are made in China. Prada, Boss and Coach, many of the famous brands, are actually made in China. Similar to Zara, HM and UNIQLO, these "fast fashion" brands, even from fabric purchasing to manufacturing, are all "Madeinchina".

Li Jianchao said, conservative estimates, a domestic fabric business every year just to provide free samples of Zara up to ten thousand.

Interestingly, the low end "imported products" are expensive in China, but consumers and shopping malls are more interested in these brands. Not to mention that consumers prefer to buy the "foreign brand" mentality, Li Jianchao told reporters that, like the new complex in recent years, they are always willing to leave the largest and best floor to these "fast fashion" or "foreign brands" without paying rent.

According to a domestic menswear brand manager, domestic brands are "Besieged everywhere" in the domestic market. Sometimes the activities of shopping malls and foreign brands can not participate, but they require domestic brands to participate.