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Market Analysis Of 2013LVMH Three Kering Luxury Goods Group

2013/11/6 17:33:00 86

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Luxury Goods Kering Lifeng LVMH Luxury Brands

< a href= "http://sjfzxm.com/news/index_s.asp" > LVMH group < /a >:

from the rapid growth to the worst performance, the company only uses one year's time .

Mr. Bernard Arnault, President of P > LVMH, announced in 2013 that the net income of LVMH group rose by 12% in 2012, so that LVMH group became the worst performing luxury listed company in the European stock market in 2013. It took only a year.

but on the first quarter of 2013, sales increased by 6% to 6 billion 947 million euros. It is worth mentioning that, as the main product line of LVMH group, the fashion and leather sector increased by only 0.4% in the first quarter of 2013, which is the lowest growth season since the financial crisis in 2008, while the Department achieved 17% growth in the first quarter of 2012.

In addition, the most surprising thing is the jewelry and watch department. In 2012, the Department was far ahead of other product sectors with a growth rate of 141%. In the first quarter of 2013, the Department's performance showed a negative growth, and sales fell by 1% year-on-year.

Various data highlight the growth of LVMH luxury group.

stop expanding China's two or three line cities domestic sales in five years the lowest /p >

China is the world's largest luxury consumer country. The president of LVMH group a href= "http://sjfzxm.com/news/index_s.asp" > Bernard Arnault < /a > knows that the Chinese market has contributed much to this beautiful report card.

In March this year, LVHM group president Bernard Arnault said that LV will completely inhibit expansion, focus on high-end products, maintain a high-end image, and will not continue to open stores in China's two or three tier cities.

But LADYMAX fashion network humanities, this does not mean that luxury brands stop stepping forward, "on the contrary, they want to use more sophisticated high-end line and high-end services to attract more quality consumers to create sustained high profits."

First of all, the L Capital Asia private equity fund, the first project to invest in Greater China, was completed by Limited by Share Ltd. The company has become the first fashion boutique company to invest in Asia since its establishment, L Capital Asia.

The parity fashion brand QDA, which was incubated by both sides, opened in Beijing Dongfang Xintiandi.

but from the third quarter's earnings report, the domestic luxury market consumption reached the lowest level in the five years.

Luxury brands will attribute the poor performance in China to two points this year: first, the slowdown in China's economy; and two, the Chinese government's anti-corruption.

But in fact, LADYMAX fashion network believes that the premium of luxury brands is further giving way to cost performance, coupled with the consumption experience brought about by personalized service, and the result of mixing is that the brand is becoming more and more worthless.

performance fell seriously, LVMH group insiders frequently mobilized /p >

in fact, such data drop so seriously is also related to the frequent mobilization of personnel inside the group itself. First, the Louis Vuitton CEO candidate has been disturbed by the whole group.

The new CEO Jordi Constans, which was originally a high-profile airborne product from the dairy industry, is controversial. In less than a month after its formal start, it announced that it had been retired for physical reasons.

At this point, Bulgari Bvlgari's former CEO Michael Burke is in danger, urgently adjusting the Louis Vuitton rescue field.

At the beginning of this year, TAG Heuer Heuer CEO Jean Christophe Babin was pferred to Bvlgari CEO to take over the post of new CEO.

And the new CEO of TAG Heuer will be held by the former vice president of North American sales.

"P > the frequent shift of personnel positions in the group caused panic. In mid October 2013, it was further pointed out that, due to the poor performance of LV, which accounted for 50% of the group's profits, the overall growth rate was dragged down. Even a series of upgrading of product lines, refurbishment of stores, suspension of expansion speed, logo in the Chinese market, and increase in the Japanese market, LV seemed to have little effect.

Bernard Arnault, President of LVHM group, may sell LV brand and focus on new growth.

> a href= "http://sjfzxm.com/news/index_s.asp" > Richemont < /a > peak group: /p >

Swiss luxury Richemont, the peak group, increased by 30% in April, representing more than expected.

But after excluding the exchange rate factor, the latest quarterly performance is only a small part of the rally.

The famous brands of Cartire, count, LAN Zi, Van Cleef & Arpels, MontBlanc and so on have been growing in the past year. The total number of stores in the past year has increased by 6.7% to 1740 (1014 of them are direct battalions), while the number of stores in the core jewelry brand Cartier Cartire has decreased by 10, with 288 existing (192 of them are direct battalions).

In addition, Chloe increased 13 stores, Piaget increased 5 stores, and Lancel reduced 2 stores.

May of the same year, its fashion accessories brand Lancel, Chlo e, Azzedine Alaia, Alfred Dunhill, Shanghai Tang Shanghai.

Leather goods sales increased almost 0, while fashion and other sectors increased by 13%, but mainly driven by Net-a-Porter.

But LADYMAX fashion net reports that according to foreign media reports, the brand of Net-a-Porter, the brand of its group, increased by 55% in 2012, from 238 million pounds in fiscal year 2011 to 368 million pounds.

However, because of its huge investment in its own expansion, Net-A-Porter lost its profit by about 27 million pounds.

In November of the same year, it was reported that the Richemont group had completely withdrawn from fashion and accessories business, focusing on hard luxury items such as Cartier, Van Cleef&Arpels, Piaget and other high-end jewellery and watches brands, in order to achieve greater profit margins.

However, in December, there was a turning point. The group pointed out that the business adjustment had been completed and that the brand was not intended to sell at present or for the foreseeable future.

The group chief financial officer pointed out in the conference call that the group wanted to retain the brand of Lancel.

> a href= "http://sjfzxm.com/news/index_s.asp" > Kering group < /a >: /p >

France luxury group Kering has suffered from the decline of performance. In March this year, the news from WWD pointed out that 60% of the global income of Kering group came from overseas, but now the proportion has reached 95%. According to the president of Kering group, the famous British designer brand Alexander McQueen and Stella McCartney, which were invested in 2001, have increased 12 times and 11 times respectively in the past 11 years.

but this data is only in the situation before 2013. In April of the same year, LADYMAX group reported the latest quarterly earnings report, Kering group's first quarter revenue rose 1%, in comparable cases rose 3.1% to 2 billion 364 million 700 thousand euros, lower than analysts expected the comparable income growth of 5-6%.

In the third quarter, the group sold 2 billion 523 million euros, down 1.5% compared with the same period last year, and the growth of the luxury sector slowed by only 1.5% over the same period last year. Gucci suffered the worst performance in 4 years, not only in the Chinese market, but also in the Chinese market because of the over exploitation of the brand, which resulted in the loss of the real high-end consumer group because of the big LOGO wind.

In 2012, its revenue was only half of that of LV, and in the first tier cities, it is facing an embarrassing position of "disgrace".

Even Kering chief financial officer, "a href=" http://sjfzxm.com/news/index_s.asp "Jean-Marc Duplaix < /a", said no signs of improvement in the Chinese market were observed.