Taiping Bird Unveiled Its New Brand Mini Peace For Fashion Festival

After the domestic development path of copying and pforming the international fast fashion brands in the fields of talents and channels such as P, the widening industrial area, the increasing number of brands and sales increase year by year have allowed Taiping bird to enjoy the "dividends" brought by fashion changes.

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< p > putting brand into the concept of enterprise development, integrating culture and creativity into the soul of enterprise development, from the virtual operation of light assets to the fast fashion development path of heavy creativity.

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< p > after many years of brand positioning and incubation, Taiping bird's clothing sector has already formed a good trend of multi company, multi brand and multi series development, and constantly summarizes brand operation experience, and innovating according to market positioning.

The journey of the seventeen Ningbo international clothing festival of Taiping bird embodies this point.

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< p > > Ji Lok Ting's brand maturity and its parallel operation with the a href= "http://www.91se91.com/news/index_c.asp" > Taiping bird < /a > women's clothing has been established for two years, but has rapidly grown into a strong market brand of Taiping bird's children's wear (Mini peace). The independent exhibition of the seventeen Ningbo international dress festival once again showed the excellent control power of Taiping bird in brand cultivation.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > Mini Peace < /a > appearing at the dress festival to show the new value of the industry < /strong > /p >

< p > the development trend of Pacific bird in recent years shows that brand has become the core of competition among enterprises.

In the accumulation of brand cultivation over the years, Taiping bird has provided a blueprint for brand building for the redevelopment of the traditional garment industry.

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< p > > in the "dress capital", the fashion of leisure is creating the fashion of women's clothing in the "men's clothing forest". The growth process of Taiping bird always seems to be closely related to the dominant environment of Ningbo, which is full of dress factors. Just like its "misplaced management", it has become the basic path for its development.

Today, the "100 billion" cake of the baby economy has undoubtedly inspired the Taiping bird in the ready-made world, and boldly conceived the new advantage of the fashionable children's wear plate.

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< p > abandoning the existing domestic mode, combining with the fashion development mode of adult clothing, the Mini Peace of Taiping bird fashionable dress arises at the historic moment.

In 2011, the children's clothing brand, which was officially targeted at the national market in 2011, has successfully entered Wuhan, Yichang, Ningbo, Hangzhou, Jinhua, Nanchang, Shenyang and other regions after more than two years of development. And we plan to increase the number of self operated shops in Mini Peace to about 200 this year.

With such rapid development, coupled with its brand philosophy, fashion elements and mature operational experience, Mini Peace has become a new force that can not be ignored under the "multi brand" strategic system of Taiping bird.

The independent appearance of this year's seventeenth Ningbo international clothing and Accessories Fair is also an important recognition of its development speed and depth.

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< p > as the highlight of this show, Mini Peace has been placed in the most prominent place in the exhibition hall to show the success of Taiping bird in its brand operation.

At that time, the domestic children's clothing market was still well developed, and the children's clothing industry was still in the dogfight. Taiping bird rebuilt the industrial value with its brand, and advocated the healthy development of the industry.

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< p > < strong > deep tillage < a href= > http://www.91se91.com/news/index_c.asp > creative culture < /a > changing the concept of industrial development < /strong > /p >

< p > Taiping bird firmly believes that when China enters the deepwater area of reform and gradually loses the labor bonus brought by reform and opening up, as the garment industry of traditional dominant industries, only by developing its own culture to enhance brand competitiveness can it be invincible.

Such confidence stems from the praise of Taiping bird for its brand and the income of many years of deep cultivation of creative culture.

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< p > industry peer evaluation, Taiping bird is the most expensive clothing company.

In the early years, they spent a lot of money sending designers to Zara and other front-line brands for further study. In recent years, they have invested heavily in upgrading their corporate image and corporate culture.

This year, Taiping bird joined hands with the international famous brand advisory body to spend millions of dollars on Taiping bird's brand culture and "shine".

"Culture has always been invisible and intangible, but it is the soul of the development of an enterprise."

Ask the canal so clear? Only the source of water.

As the vice president of China clothing association, Zhang Jiangping, chairman of Taiping bird group, firmly believes that culture is the "living water" of Taiping bird.

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< p > with creativity as the core and market orientation, Taiping bird has developed a series of sub cultures of the brand on the root of creative culture and gradually integrated the corporate culture.

"Familiar with the birds of peace, it is easy to find that whether old men's clothing, women's clothing, or the newly built children's clothing and family products, we have linked the scattered pearls with the invisible line of creativity."

When Zhang Jiangping outlined the concept of enterprise development, he was proud to say that Taiping was becoming a brand gathering place to integrate all aspects of the whole young fashion consumer group.

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< p > in fact, after the baptism of the two financial crisis, domestic garment enterprises have already begun to pform and upgrade, and their own brands have sprung up like mushrooms.

But the lack of brand culture and connotation makes many brands like a flash in the pan, many are still in the bud stage, mature and successful regional brands are few, and the national ones are few and far between, not to mention the brand with vitality.

Taiping bird has spent seventeen years to verify the long vitality of culture and creativity.

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< p > advocating lifestyle rather than selling products, Pacific bird's implementation of enterprise development is always an interpretation of people's lives.

Today, with brand differentiation, the Taiping bird is expanding at an alarming rate. The high coverage rate of the second tier cities across the country, the strong development momentum of each brand in every market area, nearly more than 2500 new product launches each quarter, and the annual sales volume reaches 10 billion level.

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"P > brand and creative" Taiping "is a new way to change the development concept of this traditional industry.

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