Looking At The Current Situation Of China'S Textile Industry From The Autumn And Winter Fabric Exhibition

China textile industry Xu Yingxin, assistant president of the Federation and executive vice president of the textile industry branch of China Council for the promotion of trade, told reporters: "this autumn and winter fabric exhibition shows that there is great room for improvement in fabric development from the exhibits."

In addition, as the market environment changes, China's textile and fabric industry is also experiencing a new transformation, stepping into the road of gradual maturity and brand building.

　　 Industrial Cluster Effect

Industrial cluster is the supporting force for the development of China's textile industry. On this autumn and winter fabric exhibition, many textile industry cluster groups are exhibiting prominently. Among them, Shishi exhibition group was built with low-key booth and high-profile product innovation technology, which attracted the attention of the industry.

According to Xu Yingxin, Shishi participated in the exhibition by way of industrial cluster, because the support from Shishi government is relatively large. In addition, Shishi new textile industry association leaders also have great ideas. Reporters learned from the parties concerned that the Shishi exhibition group is the largest industrial cluster Exhibition Group in China at present. 41 fabric enterprises are participating in the exhibition. They are on the same stage with 13 stone lions excipient enterprises, with an exhibition area of nearly 4000 square meters.

In this autumn and winter fabric exhibition, Shishi not only shows Shishi City's new image and leisure fabric industry cluster, but also exhibitors have established new business contacts with merchants while obtaining orders.

According to its relevant person in charge, this autumn and winter noodles accessories exhibition has attracted the attention of foreign businessmen because of its high technology content and innovative technology. Among them, functional and ultra light ultra-thin fabrics are leading new products in the industry, laying the foundation for stone lion fabrics to enter the international market.

Xu Yingxin said that as the fabric exhibition organizing committee, for those industrial cluster areas, if the overall level of products has been very good, and the industrial development has also reached a certain degree, the organizing committee has the responsibility to provide platform services for them.

Another "industrial cluster" exhibition area is a fashionable European Pavilion dominated by the Italy MilanoUnica Pavilion. With its participation in more than 130 fabric suppliers, it has become a major attraction of the fabric exhibition. Exhibitors from Austria, Belgium, Bulgaria, Czech Republic, France, Slovenia, Spain, Switzerland and the United Kingdom want to win the attention of Chinese businessmen in the creativity and Inspiration of product design.

　　 Adapting to changing market

One of the claims of the textile industry is that competition has not only remained at the design level, but that enterprises need to win more than competitors to win customers and opportunities.

"In international competition, in addition to cost performance, there should be a delivery period of 15 to 20 days faster than the opponent." Beijiang Textile Co., Ltd. (hereinafter referred to as Beijiang textile) marketing general manager. Qin Gang It is said that Beijiang textile used to operate from 80% to 90% for foreign trade and began to sell domestically in 2008. However, this year's foreign trade has seen a new trend, with a slight increase.

According to Qin Gang, Beijiang textile used to focus on internationalization when researching and developing its products, and began to return to Chinese characteristics this year. At the same time, Beijiang textile is constantly improving the way of integration of resources at home and abroad, as well as the establishment of domestic market, and value-added products through services.

This autumn and winter fabric exhibition, Beijiang textile booth design also embodies the concept of environmental protection. According to Qin Gang, the whole booth is made up of 2638 blocks of 1.5 centimeters thick wood, not only more ventilated and light transmittance, but also can be reused.

"Environmental protection is the responsibility and obligation of an enterprise." Yang Bin, deputy general manager of Guangdong Foshan Zhixing Textile Garments Co., Ltd., believes that the market environment is getting worse and worse, and the situation is becoming more and more serious.

Yang Bin said that sales of cowboy products were rather difficult this year, and the share of domestic sales declined overall. At present, the reality that fabric companies have to face is that the amount of orders placed by customers is decreasing.

According to Yang Bin, the original order of a variety is 100 thousand square meters, and now it is reduced to 10 thousand square meters. This is the reality of the fabric market, and enterprises have no other way to deal with them. In fact, the European and American markets have gone through this process.

　　 Competition linkage

With the intensification of competition in the textile industry, competition among industrial clusters is becoming increasingly fierce.

As a result, the major events held during the exhibition will become an opportunity for industrial clusters to display. For a long time, the 2013 China International fabric design competition (hereinafter referred to as the 2013 fabric design competition), which has been held during the fabric exhibition, has become one of the important professional activities of the exhibition.

The reporter learned from the Organizing Committee of the fabric exhibition that the 2013 fabric design competition was co sponsored by the Shaoxing county government of Zhejiang province and the Shengze town government of Jiangsu Suzhou Wujiang district. The theme is "dream and path", that is, the way to realize the dream. Shaoxing and Shengze, as the two industrial clusters in the textile industry, will cooperate and strive for win-win results.

This competition advocates "technology creation fashion value" and "innovation driven industrial upgrading concept" to guide the upgrading of fabric design concept. The results of the contest show that the proportion of the winning enterprises is relatively high.

In order to attract customers and create an industrial cluster effect, Shengze also held award-winning products during the 2013 fabric design competition. According to the organizers, in 2013, 104 enterprises in Shengze declared that they had selected about 1000 pieces of fabric to enter the competition. The winning fabrics reached 166, the number of entries increased by 12.15%, the number of fabrics increased by 13.28%, and the proportion of winning fabrics increased by 19.11%. In addition, 4 enterprises have won the total prize of 2013 fabric design competition, and 28 enterprises have won the Shengze Grand Prix.

In response to this scene, Chen Baojian, deputy director of the product development division of the national textile product development center, said that the products were outstanding in the application of new raw materials, the organizational structure design and the style finishing, the color application was richer and the quality was superior, to a certain extent, the gap between the product and the international advanced level was narrowing.