Small Insect, Rice, "Throw Away The Arm", Marry The Camel, Build The Legend Of The Seller.
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201311/07/20131107042641_sj.JPG "/" < < > >
"P" day ago, Taobao's big C bug Mickey and the famous outdoor leisure "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "brand Camel camel to complete the merger, which will mean that the worm will usher in a new turning point.
As a clothing enterprise, the number of Camel camel traditional stores is over 3600, and the electricity supplier began to officially distribute in 2008.
Whether in traditional channels or in the field of electric business, camels are developing fiercely.
But the reason why camels, who focus on leisure and outdoor camels, are attracted to the fashionable women's clothing brand worm, and eventually marry.
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< p > < strong > Affordable Fashion < /strong > /p >
< p > in the circle of young people, the reference rate of Zara brand is very high.
Just as their position is, "well dressed and not bankrupt", fully caters to the young people's pursuit of fashion trends.
This sharp market sense of smell and the deep understanding of the buyer's psychology also reflect the success of the brand name: the fashionable European and American style does not necessarily have to be realized with high price, Affordable is so important! < /p >
< p > the rise of the fashionable online shopping platform, although it brings great convenience to busy urban white-collar workers, but can get rid of the taste, grade, quality and price of the "a target=" _blank "href=" http://www.91se91.com/ from the vast "Amoy brand".
For women in the workplace, not only do they have "European style" clothes, but their prices are just as good as the price of clothes.
"You can easily buy the brand clothing that is known as the most beautiful a target=" _blank "" href= "" http://www.91se91.com/ "and" /a > "designer Zhang Tian love exclusive design of the brand clothing, the worm is very powerful. For the knowledgeable people, the clothing of the worm is absolutely super value, and the quality of the goods is guaranteed.
Almost the style and quality of the dress, in Europe, the need for a higher price, in the worm may be as long as 500-600 can start.
< /p >
< p > < strong > controlling customer psychology with fashion tactile sense < /strong > /p >
P, like all Taobao stores, has also had a tough start.
From alone with 20 thousand bucks to go to the South and then to Pub, and then to the first brand of today's Taobao women's clothing, the insect Mitzi is going to be very difficult every step.
In 2008, in the context of the brand's consistent pursuit of profits, the insect started her brand innovation and made a difference with the famous designer Zhang Tianai.
With its unique vision in the design of < a target= "_blank" href= "http://www.91se91.com/" > clothing and /a, the little crazy rice has won the favor of thousands of women, and has earned the reputation of "SWAROVSKI like carving", which has been fashionable in the era of online shopping, and has swept the whole network.
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Like P, Zara's success comes from its grasp of the essence of the fashion industry and its deep understanding of market competition.
If the designer's excellent design and relatively moderate price are the magic weapon of Zara in China, then the worm's unique vision and diligent pursuit of the taste of European and American fashion life is the killer of success.
This is also an important reason why cattling can catch up with Yin man and split up in a short time, becoming the first brand of Taobao women's clothing.
< /p >
< p > to study the market and understand the needs of buyers is the core capital of Affordable Fashion.
The designers of small insects are inspired by the in-depth understanding of women's needs, and interpret this understanding with their own design, which shows the beauty and temperament of women.
< /p >
P now has many product lines, such as "Wo Zi Wo Zi" and "Tian AI bug". From design creativity to fabric selection and clothing development, small insects enjoy it, "endow clothing with aura and make it have a soul". This is a magic weapon to enhance the competitiveness of insect products.
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< p > < strong > camel love Affordable Fashion < /strong > /p >
< p > from the metamorphosis of small insects to the marriage of camels, the insect has created a legend of Taobao sellers.
According to camel insiders, camels are looking at the unique vision and design ability of the product.
< /p >
< p > the development of small insects is in the ascendant, but like other big C, it also faces the problem of how to make big brands and resources integration.
For the founders of small insects, their strength lies in product positioning and design. When they become bigger, they will be faced with problems of management and operation.
Seeking cooperation is not a lack of funds. Instead, it can rely on the strength of camels to throw away their arms and concentrate on products.
It is a more rational and realistic choice to make bigger and stronger by external force.
We should integrate their superior resources and experiences and bind them to cope with the increasingly fierce competition environment.
This will undoubtedly be an opportunity for further growth for the future of the worm.
< /p >
After the combination of P and camel strength, the operation of the bugs is basically independent, but it will be more standardized and more desirable in terms of organization and operation.
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