Diversification Strategy For Children'S Products Industry

"P" and "excellence" singing, singing and excellence performance of the entertainment industry began to ferment in other fields. In Quanzhou's children's shoes enterprises, many enterprises are not satisfied with the production of single products, and go to the road of brand diversification.

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< p > with the promotion of market competition pressure, some children's shoes brands have put forward countermeasures in order to gain more market share.

Quanzhou children's shoes brands seek new strategies and try to adopt the diversified development of brands.

"Diversification is the evolution of product simplification. The product evolved is the derivative of its brand.

Diversification is mainly reflected in product diversification, channel diversification, consumer diversification and so on.

Chen Shuqing, general manager of Quanzhou Liuhe children creative industry Co., Ltd., said that children's shoes are densely packed as the industrial chain of Quanzhou billions, and brand diversification is embodied in the derivatives of cultural and creative industries, such as animated films, early education centers, toys, daily chemicals, food and stationery, education and training institutions, etc.

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< p > Babu bean's animated cartoon with the same name, but by this "Dongfeng", "a href=" http://www.91se91.com/news/index_c.asp "Babu bean > /a", it has officially declared the march into the "early education" market, upgrading the brand comprehensively and developing towards diversification.

It is not just the early education market. Actually, Babu has been committed to the diversified development of children's products, and its business has gone beyond children's shoes.

Coincidentally, bumblebee children's shoes last year vigorously implement the brand diversification strategy, and strive to extend the Bumblebee brand to children's clothing, children's cultural products, and create a diversified brand of children's market through the combination of product development.

Quanzhou card Dudu children's products Co., Ltd. has formulated the brand strategy, and the enterprise's position is to create diversified, fast fashion children's products brand.

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< p > > Quanzhou a href= "http://www.91se91.com/news/index_c.asp" > children's shoes brand < /a > the development trajectory is more obvious in the cartoon animation marketing to the end, this is mainly reflected in Kasiron, card Dudu, stupid mouse, little naughty and other brands.

Chen Shuqing said, "using cartoon and cartoon image as the protagonist, we have developed a comprehensive industrial chain that integrates animation, shoes, clothing, toys, stationery, bags and other animation derivatives as the whole, which is the way to develop the brand of children's shoes in Quanzhou."

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< p > it is understood that the current situation of the development of Quanzhou enterprises, the brand diversification of children's shoes brand has not yet formed, but brand diversification is bound to be the trend of market development.

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< p > is it suitable for the development of brand diversification for the current Quanzhou enterprises? What aspects should the enterprises pay attention to while developing the diversification of children's products? "There still exist certain risks in the process of developing brand diversification."

Xie Jiasheng, Secretary General of Fujian footwear industry association's children shoes Association, said that not all enterprises are suitable for adopting brand diversification strategy.

Children's brands have their own characteristics. Enterprises should consider the actual situation from the actual situation. The size of enterprises and the positioning of products need to be considered. Blindly following the trend is not desirable.

Enterprises should take a correct view of the market according to the development stage, and take effective measures that are truly beneficial to enterprises.

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< p > "the external diversification force is bound to exert an impact on the children's shoes enterprises in Quanzhou, so that Quan Tong Tong also wants to test the water. But for Quanzhou at present, there are not many brands with such mature conditions, so these enterprises must assess the situation and do their best."

Chen Shuqing told reporters that with the rise of cultural and creative industries, this will also bring a new opportunity for children's shoes enterprises.

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< p > "many members of the association pay attention to the characteristics of their products in the development process, and continue to develop their advantages. According to the current situation, they have achieved good results."

Xie Jiasheng introduced that children's shoes enterprises in Quanzhou can learn from this way of development, give full play to the advantages of their products, and continue their development models to get out of their own way.

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