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Winter Marketing Home Textiles "A Fire" And "Warm Elements" Attract Love.
< p > with the advent of solar terms, the chill of the winter is approaching. For most of the residents in our country, it is time to add home textile products to the home to "warm up" and warm the family for the winter. This is the business opportunity that people hope for a href= http://fz.sjfzxm.com/. < /p >
< p > reporter learned from many markets that this winter's home textile sales are warm. Businessmen generally say that although they are not equal to "golden nine silver ten", they still want to seize this "warm current" and add a bright spot to this year's sales curve. < /p >
< p > < strong > Henan: wholesale market popularity > /strong > < /p >
< p > with the gradual cooling of the weather, how about the sales of Zhengzhou bedding products? Reporters went to Zhengzhou wholesale market, Zhengzhou Wangfujing department store, Zhengzhou Hualian Commercial Building, and several other home textile wholesale markets and shopping malls. The overall feeling is: there are no small shops in big shops, and high grade beds are not as good as medium and low bed products. < /p >
< p > when the reporter came to the wholesale market of Zhengzhou bed products, I saw a large bag of bedding products on the market doorway. A master who was loading and unloading told reporters: "now is the time to sell quilt, such a big bag, every day from Nantong and other places to come in seven hundred or eight hundred packs." According to the head of the market office, there are more than 450 merchants in the market, with an annual turnover of several hundred million yuan. There are mainly three characteristics: one is professional, two is factory direct selling, and the other three is wholesale. < /p >
< p > a number of shop owners reflect: "business has been good since the beginning of winter". Before the "Juan Zi" shop, an electric tricycle full of 3 packets of quilts was ready for delivery. The saleswoman in the store introduces that Zhengzhou Juan Zi household products company is a professional quilt manufacturer, which is characterized by factory direct selling and quality assurance. "Recently, the average daily sales of quilts in the shop are more than 100." < /p >
< p > in "Shang Mei Wei" shop, after two young ladies have chosen, they bought 6 quilts at wholesale price. She said, "I have many families, so I can buy cheap things together." < /p >
< p > in the high grade shopping malls, Zhengzhou Jin Bo Da store, the reporters saw that the "core" campaign was being held here. When entering the store door, the advertisement posted on the wall reads: the sum of the total consumption is 3000 yuan, the 1 pairs of the skin pillow are given, the sum of the total consumption is 5000 yuan, and 1 of the multifunctional blankets are given. But according to reporters, buyers are not too many. < /p >
< p > in addition, Zhengzhou Wangfujing department store, Zhengzhou Hualian Commercial Building and other high grade shopping malls are also attracting customers by discount, price reduction and return, with discounts discounted from 5~8. In spite of this, the home textile business in these stores is relatively flat. As a result, today's consumers have become more rational, and the goods "come out" better than the three best goods. < /p >
< p > < strong > Beijing: "warm elements" attract people love < /strong > /p >
< p > autumn and winter season, the major home textile business is in the hot season. Recently, entering the home textile layer of many shopping malls in Beijing, you will have an obvious feeling: a warm face is coming. Whether it is "warm", such as peach powder, scarlet, bright orange, or "goose down", "silk" and "wool", it is enough to forget the cold outside, and to plunge into the warm nest instantly, which naturally brings up the desire of consumers to add winter clothes to the room. < /p >
Below P, nowadays, with the continuous enrichment of home textiles and the continuous improvement of home textile market, consumers have more choices. Farewell to the past single pursuit of pragmatism, patterns, colors, styles, Crafts... It has become a necessary condition for consumers to purchase, and the standard is higher. Of course, for winter, the requirement of warmth and comfort is beyond doubt. < /p >
< p > reporters randomly interviewed many consumers who chose to buy winter textile products. They generally believed that they should choose winter bed products and warm them first. "I just bought a set of warm orange thickened four pieces. It's just winter and hasn't come to the heating. When it's the colder, it's necessary to warm up the bedroom first." "In winter, I like to put warm colors on the bed and sofa cushions for home, so that people can feel warm and warm when they get home." < /p >
< p > "recently, the autumn and winter series of bedding products of the counters have been put on shelves. From the sales point of view, the beds of warm colored and thickened fabrics are more popular, such as a set of peach blossom pink colored flowers that sell well in the shop." The shopping guide of a brand home textile store in Hwang Guang Department Store in Beijing told reporters: "now consumers are increasingly keen on choosing bed products, so we pay special attention to coloring, style and material matching in laying and laying beds to cater for the diversified needs of consumers." < /p >
< p > in addition, the use of new materials and new elements in home textiles has also become a popular trend. Mulberry silk, wood pulp fiber, microfiber, bamboo fiber, soybean protein fiber, milk fiber... A batch of home textiles wearing new material coats have been mounted on the shelves of the major home textile counters, and from time to time, consumers are touching and asking questions. < /p >
Less than P, for example, the new product of the mercury home textile introduced the coconut charcoal Qingxin quilt, bringing the new experience of consumers' sense of touch and smell. According to the introduction, this product is made of coconut shell carbon fiber as filler material. Coconut shell carbon fiber is a new type of environmental friendly health care functional fiber. It coats the fiber of coconut shell to form activated carbon. After mixing with polyester and adding other chemicals, coconut charcoal masterbatch is made into coconut charcoal long fiber and short fiber to form core. After testing, coconut shell carbon fiber has the function of spanmitting far infrared rays, increasing heat and keeping warm. Long term use can promote blood circulation, eliminate fatigue and improve allergic constitution. < /p >
< p > reporter found that although the new product introductory words have many highlights, the function is indeed attractive, however, the high price of new materials and new elements has made it difficult for most consumers to accept it. "Although many new material functions are very good, but after all, they are new products, and no friends or relatives have used them. I don't know whether they are good or not. I am not willing to spend too much money on fresh food." Ms. Sun said consumers. < /p >
< p > < strong > Hubei: goose down quilt price rises < /strong > /p >
< p > "one month's salary is not enough to buy a quilt." Ms. Luo, who lives in Wuchang, said, "my daughter is getting married. I want to buy her two good beds of silk or duvet." Recently, in the major shopping malls and home textile stores in Wuchang, the price of the brand a href= "http://sjfzxm.com/news/index_h.asp" > goose down quilt < /a >, such as mercury, Meng Jie and fuanna, is generally over four thousand yuan, and it can reach up to ten thousand yuan. Compared with last year, the price of goose down was up to 1000 yuan. < /p >
< p > according to the shopping guide of mercury home textile store, the price of goose down with 95% cashmere weight is over 6000 yuan, and the price of 90% goose down with velvet is more than 5000 yuan. "The overall price of goose down is raised this year, and a quilt has increased by 800 to 1000 yuan over last year." < /p >
< p > besides the price of goose down quilt, the price of silk quilt is also "good performance". A double silk quilt is recommended to consumers in a Fuan home textile store in Wuchang. "This year, silk prices have risen at least 3 times. Although this double layer silk is now sold for more than 3000 yuan, it is estimated that prices will rise after winter." < /p >
< p > industry insiders say that the price of silkworm cocoons in Tongxiang, Zhejiang, is 50 kg 2100 yuan this year, up nearly 500 from 500 yuan, which naturally led to a rise in prices of silk. In addition, the frequent occurrence of avian flu has also become a catalyst for raising prices of raw materials such as eiderdown and goose down. < /p >
< p > < strong > Jiangsu: online and offline double harvest > /strong > /p >
< p > with the first brand of embroidered home textiles, the responsible person of Jiangsu's grand home textile told reporters that with the arrival of the busy season of winter sales and the "double 11" coming soon, all the big shop entities and the online shopping mall "outstanding home textile flagship store" all launched a strong attack, and the whole staff worked together to win a prosperous marketing season. From the consumer purchasing trend, the situation is gratifying, especially thickening and grinding four piece sets are quite popular. In the shop of Tmall, a embroidered four piece of this material has already had more than a thousand people's reservation in a few days. < /p >
P, another local company, said that the company has made an intention with the famous design firms in Italy. The establishment of this partnership has also made the new product worth looking forward to. The forefront of the design, diverse colors, excellent quality, good reputation, high-end image, has been the attraction of Jiu Jiu brand, and has won high praise and recognition in the market. < /p >
At present, in addition to the famous design firms in Italy, the company has signed research and design agreements with international and domestic first-class design teams from France, South Korea, Soochow University, Nantong Textile Institute, and < a target= "_blank" href= "http://www.91se91.com/", "designer /a", and many products have been awarded the title of high-tech products, high-grade silk logo products, Chinese popular fabrics and so on. Relying on these powerful design teams and Jiu Jiu research and development center, as well as more than 100 existing direct and franchise stores, the company is confident of the sales season this winter. < /p >
< p > < strong > Liaoning: silk is sold well, /strong > /p >
< p > to the season cooling season, many consumers plan to buy new quilt for their families, especially in the northeast, which is very cold in winter. However, this winter wants to make a warm silk quilt, but the price is more than 10% higher than that of last year. < /p >
< p > at present, some custom silk quilts and stores in Shenyang have already entered the peak period of business. A shop owner who provided quilt tailored service introduced that the store was selling raw materials such as cotton, silk and wool, and provided customized services for the quilt of the fabric. Because of the low winter temperature in Shenyang and the high demand for consumers in winter, the custom made business is booming. < /p >
< p > it is understood that the silk sold in Shenyang market is mainly mulberry silk, and tussah silk is less. Most of the producing areas are Zhejiang, Hangzhou and Tongxiang. Sellers generally say that this year's autumn silk is 20% more expensive than the same period last year due to the high temperature reduction. < /p >
< p > "the silk is really expensive this year. The store has just entered a batch of autumn silk in Tongxiang, the best one to sell more than 600 yuan per kilogram." The boss of a stall selling area in Shenyang five love market, said, "according to a single silk, it is said that about 1 kilograms of silk is needed. Roughly calculated, the price of raw materials will affect the cost of a quilt, and a quilt will cost nearly 1000 yuan. If consumers want to make a single quilt with quality silk, it will cost 100 yuan more than last year. < /p >
< p style= "text-align: right" > except for custom-made products, the finished product a href= "http://sjfzxm.com/news/index_c.asp" > silk is < /a > is also quite popular. In many supermarkets and household goods stores in Shenyang, silk has been placed in a prominent position, and consumers are consulted and bought at any time. "Selling 5 single products in the morning, 3 of them are silk quilts." The shopping guide of a shopping mall in Tiexi district is like that. < /p >
< p > a person in charge of sales area of a large shopping mall in Shenhe district said that the products sold on the market are different from the proportion of silk, and the price varies from 300 yuan to one thousand or two thousand yuan. "This year's spring silk is nearly 20% more expensive than in previous years, and autumn silk is going up, leading to a two or three rise in the price of silk quilts this winter. The label on the bed label is 100% silk, and the selling price is basically over 1000 yuan." < /p >
< p > reporter learned from many markets that this winter's home textile sales are warm. Businessmen generally say that although they are not equal to "golden nine silver ten", they still want to seize this "warm current" and add a bright spot to this year's sales curve. < /p >
< p > < strong > Henan: wholesale market popularity > /strong > < /p >
< p > with the gradual cooling of the weather, how about the sales of Zhengzhou bedding products? Reporters went to Zhengzhou wholesale market, Zhengzhou Wangfujing department store, Zhengzhou Hualian Commercial Building, and several other home textile wholesale markets and shopping malls. The overall feeling is: there are no small shops in big shops, and high grade beds are not as good as medium and low bed products. < /p >
< p > when the reporter came to the wholesale market of Zhengzhou bed products, I saw a large bag of bedding products on the market doorway. A master who was loading and unloading told reporters: "now is the time to sell quilt, such a big bag, every day from Nantong and other places to come in seven hundred or eight hundred packs." According to the head of the market office, there are more than 450 merchants in the market, with an annual turnover of several hundred million yuan. There are mainly three characteristics: one is professional, two is factory direct selling, and the other three is wholesale. < /p >
< p > a number of shop owners reflect: "business has been good since the beginning of winter". Before the "Juan Zi" shop, an electric tricycle full of 3 packets of quilts was ready for delivery. The saleswoman in the store introduces that Zhengzhou Juan Zi household products company is a professional quilt manufacturer, which is characterized by factory direct selling and quality assurance. "Recently, the average daily sales of quilts in the shop are more than 100." < /p >
< p > in "Shang Mei Wei" shop, after two young ladies have chosen, they bought 6 quilts at wholesale price. She said, "I have many families, so I can buy cheap things together." < /p >
< p > in the high grade shopping malls, Zhengzhou Jin Bo Da store, the reporters saw that the "core" campaign was being held here. When entering the store door, the advertisement posted on the wall reads: the sum of the total consumption is 3000 yuan, the 1 pairs of the skin pillow are given, the sum of the total consumption is 5000 yuan, and 1 of the multifunctional blankets are given. But according to reporters, buyers are not too many. < /p >
< p > in addition, Zhengzhou Wangfujing department store, Zhengzhou Hualian Commercial Building and other high grade shopping malls are also attracting customers by discount, price reduction and return, with discounts discounted from 5~8. In spite of this, the home textile business in these stores is relatively flat. As a result, today's consumers have become more rational, and the goods "come out" better than the three best goods. < /p >
< p > < strong > Beijing: "warm elements" attract people love < /strong > /p >
< p > autumn and winter season, the major home textile business is in the hot season. Recently, entering the home textile layer of many shopping malls in Beijing, you will have an obvious feeling: a warm face is coming. Whether it is "warm", such as peach powder, scarlet, bright orange, or "goose down", "silk" and "wool", it is enough to forget the cold outside, and to plunge into the warm nest instantly, which naturally brings up the desire of consumers to add winter clothes to the room. < /p >
Below P, nowadays, with the continuous enrichment of home textiles and the continuous improvement of home textile market, consumers have more choices. Farewell to the past single pursuit of pragmatism, patterns, colors, styles, Crafts... It has become a necessary condition for consumers to purchase, and the standard is higher. Of course, for winter, the requirement of warmth and comfort is beyond doubt. < /p >
< p > reporters randomly interviewed many consumers who chose to buy winter textile products. They generally believed that they should choose winter bed products and warm them first. "I just bought a set of warm orange thickened four pieces. It's just winter and hasn't come to the heating. When it's the colder, it's necessary to warm up the bedroom first." "In winter, I like to put warm colors on the bed and sofa cushions for home, so that people can feel warm and warm when they get home." < /p >
< p > "recently, the autumn and winter series of bedding products of the counters have been put on shelves. From the sales point of view, the beds of warm colored and thickened fabrics are more popular, such as a set of peach blossom pink colored flowers that sell well in the shop." The shopping guide of a brand home textile store in Hwang Guang Department Store in Beijing told reporters: "now consumers are increasingly keen on choosing bed products, so we pay special attention to coloring, style and material matching in laying and laying beds to cater for the diversified needs of consumers." < /p >
< p > in addition, the use of new materials and new elements in home textiles has also become a popular trend. Mulberry silk, wood pulp fiber, microfiber, bamboo fiber, soybean protein fiber, milk fiber... A batch of home textiles wearing new material coats have been mounted on the shelves of the major home textile counters, and from time to time, consumers are touching and asking questions. < /p >
Less than P, for example, the new product of the mercury home textile introduced the coconut charcoal Qingxin quilt, bringing the new experience of consumers' sense of touch and smell. According to the introduction, this product is made of coconut shell carbon fiber as filler material. Coconut shell carbon fiber is a new type of environmental friendly health care functional fiber. It coats the fiber of coconut shell to form activated carbon. After mixing with polyester and adding other chemicals, coconut charcoal masterbatch is made into coconut charcoal long fiber and short fiber to form core. After testing, coconut shell carbon fiber has the function of spanmitting far infrared rays, increasing heat and keeping warm. Long term use can promote blood circulation, eliminate fatigue and improve allergic constitution. < /p >
< p > reporter found that although the new product introductory words have many highlights, the function is indeed attractive, however, the high price of new materials and new elements has made it difficult for most consumers to accept it. "Although many new material functions are very good, but after all, they are new products, and no friends or relatives have used them. I don't know whether they are good or not. I am not willing to spend too much money on fresh food." Ms. Sun said consumers. < /p >
< p > < strong > Hubei: goose down quilt price rises < /strong > /p >
< p > "one month's salary is not enough to buy a quilt." Ms. Luo, who lives in Wuchang, said, "my daughter is getting married. I want to buy her two good beds of silk or duvet." Recently, in the major shopping malls and home textile stores in Wuchang, the price of the brand a href= "http://sjfzxm.com/news/index_h.asp" > goose down quilt < /a >, such as mercury, Meng Jie and fuanna, is generally over four thousand yuan, and it can reach up to ten thousand yuan. Compared with last year, the price of goose down was up to 1000 yuan. < /p >
< p > according to the shopping guide of mercury home textile store, the price of goose down with 95% cashmere weight is over 6000 yuan, and the price of 90% goose down with velvet is more than 5000 yuan. "The overall price of goose down is raised this year, and a quilt has increased by 800 to 1000 yuan over last year." < /p >
< p > besides the price of goose down quilt, the price of silk quilt is also "good performance". A double silk quilt is recommended to consumers in a Fuan home textile store in Wuchang. "This year, silk prices have risen at least 3 times. Although this double layer silk is now sold for more than 3000 yuan, it is estimated that prices will rise after winter." < /p >
< p > industry insiders say that the price of silkworm cocoons in Tongxiang, Zhejiang, is 50 kg 2100 yuan this year, up nearly 500 from 500 yuan, which naturally led to a rise in prices of silk. In addition, the frequent occurrence of avian flu has also become a catalyst for raising prices of raw materials such as eiderdown and goose down. < /p >
< p > < strong > Jiangsu: online and offline double harvest > /strong > /p >
< p > with the first brand of embroidered home textiles, the responsible person of Jiangsu's grand home textile told reporters that with the arrival of the busy season of winter sales and the "double 11" coming soon, all the big shop entities and the online shopping mall "outstanding home textile flagship store" all launched a strong attack, and the whole staff worked together to win a prosperous marketing season. From the consumer purchasing trend, the situation is gratifying, especially thickening and grinding four piece sets are quite popular. In the shop of Tmall, a embroidered four piece of this material has already had more than a thousand people's reservation in a few days. < /p >
P, another local company, said that the company has made an intention with the famous design firms in Italy. The establishment of this partnership has also made the new product worth looking forward to. The forefront of the design, diverse colors, excellent quality, good reputation, high-end image, has been the attraction of Jiu Jiu brand, and has won high praise and recognition in the market. < /p >
At present, in addition to the famous design firms in Italy, the company has signed research and design agreements with international and domestic first-class design teams from France, South Korea, Soochow University, Nantong Textile Institute, and < a target= "_blank" href= "http://www.91se91.com/", "designer /a", and many products have been awarded the title of high-tech products, high-grade silk logo products, Chinese popular fabrics and so on. Relying on these powerful design teams and Jiu Jiu research and development center, as well as more than 100 existing direct and franchise stores, the company is confident of the sales season this winter. < /p >
< p > < strong > Liaoning: silk is sold well, /strong > /p >
< p > to the season cooling season, many consumers plan to buy new quilt for their families, especially in the northeast, which is very cold in winter. However, this winter wants to make a warm silk quilt, but the price is more than 10% higher than that of last year. < /p >
< p > at present, some custom silk quilts and stores in Shenyang have already entered the peak period of business. A shop owner who provided quilt tailored service introduced that the store was selling raw materials such as cotton, silk and wool, and provided customized services for the quilt of the fabric. Because of the low winter temperature in Shenyang and the high demand for consumers in winter, the custom made business is booming. < /p >
< p > it is understood that the silk sold in Shenyang market is mainly mulberry silk, and tussah silk is less. Most of the producing areas are Zhejiang, Hangzhou and Tongxiang. Sellers generally say that this year's autumn silk is 20% more expensive than the same period last year due to the high temperature reduction. < /p >
< p > "the silk is really expensive this year. The store has just entered a batch of autumn silk in Tongxiang, the best one to sell more than 600 yuan per kilogram." The boss of a stall selling area in Shenyang five love market, said, "according to a single silk, it is said that about 1 kilograms of silk is needed. Roughly calculated, the price of raw materials will affect the cost of a quilt, and a quilt will cost nearly 1000 yuan. If consumers want to make a single quilt with quality silk, it will cost 100 yuan more than last year. < /p >
< p style= "text-align: right" > except for custom-made products, the finished product a href= "http://sjfzxm.com/news/index_c.asp" > silk is < /a > is also quite popular. In many supermarkets and household goods stores in Shenyang, silk has been placed in a prominent position, and consumers are consulted and bought at any time. "Selling 5 single products in the morning, 3 of them are silk quilts." The shopping guide of a shopping mall in Tiexi district is like that. < /p >
< p > a person in charge of sales area of a large shopping mall in Shenhe district said that the products sold on the market are different from the proportion of silk, and the price varies from 300 yuan to one thousand or two thousand yuan. "This year's spring silk is nearly 20% more expensive than in previous years, and autumn silk is going up, leading to a two or three rise in the price of silk quilts this winter. The label on the bed label is 100% silk, and the selling price is basically over 1000 yuan." < /p >
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