European Lingerie Brand LASCANA Stationed In China

Since entering the Chinese market in early 1960s to provide multi-channel retail, financial and logistics services for countless brands, the second largest B2C business group and retail service provider OTTO have brought the group's own brand to China for the first time. Its underwear brand and LASCANA series underwear with the reputation of "the most sexy European underwear" will be officially entered into the Chinese market recently. As the core of the group's multi-channel marketing concept, the LASCANA online sales platform will be launched in November 28, 2013. It will be the first to meet with the consumers, presenting diversified products such as underwear, swimwear, household clothing and supplies, bringing European close ups to thousands of Chinese women, and leading the new generation of beauty to create a confident, fashionable and sexy female world.

　　 OTTO group is the world's largest online retailer and retail service provider of fashion and daily necessities.

Founded in 1949, OTTO group used to be the international mail order industry. From publishing the first mailorder catalogue, to 28 start-ups with only footwear products, to the world's largest retailer of online clothing and lifestyle products, OTTO group is committed to expanding the new retail business model -- TV shopping, Internet, mobile phone platform. OTTO has always pioneers a more pioneering, convenient and comfortable service content and channel. Today, OTTO, the world's top five hundred company, not only provides e-commerce, catalogues, and retail outlets for fashion clothes, life and leisure products, but also provides financial services such as credit and capital flow management, procurement, logistics, warehousing and other three party services to the business customers. The group has 123 kinds of enterprises and brands, and tracks all over the world in more than 20 countries. In the 2012/13 fiscal year, OTTO earned 11 billion 800 million euros.

　　 OTTO group Since 1960s, it has started purchasing business in China and established an office in Hongkong in 1980s. In 90s, OTTO group brought its Hermes-OTTO International (H-OI) to China, and set up offices in Shanghai, Dongguan and Hongkong respectively to provide customized service for all kinds of fashion, home appliances and life brands. As the core platform for group business expansion, the Internet has become the main sales channel for OTTO, and its group's over 50% retail sales result from its 60 online marketing platforms. Its OTTO.De has more than 1300 brands, issuing 1820 different catalogues every year, making countless hot global classics. Based on the rapid expansion of the group Internet business worldwide, OTTO group introduced its leading e-commerce service brand Hermes NexTec to China in 2012. Hermes NexTec has a wealth of experience in e-commerce management in fashion and home furnishings, providing one-stop services for online store management, network marketing, warehousing, transportation, payment / receivables and telephone service centers. In 2013, Hermes became the official partner and designated sponsor of the German League A, and the iconic brand image will shine on the Bundesliga green.

　　 LASCANA OTTO's leading European lingerie brand

As a pioneer in the retail industry, OTTO is also closely related to fashion. The international model Gisele B Lu ndchen, Heidi Klum and Cindy Crawford have been the cover girls of the OTTO catalog Handbook. The LASCANA group is the most moving and fashionable member. It is a perfect fusion of the trend and innovation. It produces about 3 million pieces of LASCANA annually. It is Germany's first brand of underwear and swimwear sold through special channels, mail order, online shopping and many other channels. It is also the largest bikini brand in Europe. LASCANA has won the favor of women around the world with first-class design quality, convenient retail channels and perfect supporting services. It has helped countless beauty hearts find the most suitable underwear for her, attracting more famous brands such as Marie Claire, s.Oliver and Buffalo to launch exclusive series.

For the first time in China, except for the sex appeal. Underwear A series of designers bikini series inspired by millions of European women, LASCANA will also develop personalized products for Asian women's physical characteristics, and will also develop a series of women's household decorations. LASCANA will present the exclusive sex appeal to Chinese women, and become the intimate partner of independent women who are full of self confidence and charm of Jie Kouzhen.

LASCANA is the first female lifestyle fashion brand introduced by OTTO in Greater China. It is the first time that the group has sold water in many ways in the Greater China region. LASCANA will work closely with OTTO group's sister brand Hermes NexTec in the field of e-commerce, with a view to achieving considerable development in e-commerce and physical distribution channels, and together with Hermes NexTec to become OTTO group's business focus in China.

As the first step to take root in China, LASCANA will launch its own brand e-commerce website LASCANA.com and Tmall Tmall.lascana.com two big business platform in November 28, 2013, and will open LASCANA.com registration to receive experience voucher activities in November 10th. In 2014, LASCANA will also launch a brand flagship store in Shanghai, integrating the online professional services of convenient sales and offline flagship stores, leading every customer to enter the perfect feminine world.