Fujian Shoes And Clothing Enterprises Collectively "Go Global" Layout Of International Channels

When p managed to thrive in overseas capital markets, Quanzhou businessmen continued to depict their respective international blueprints. The capital filled quotient began to disseminate its brand culture and business operation mode through cooperation with international business tycoons.

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Tang Lizhi, Professor of economics at Xiamen University, who has been focusing on the development of private enterprises in Quanzhou for more than 10 years, concluded in the media interview: "one is cooperative development, such as cooperation between seven wolves and French designers; the second is mergers and acquisitions, such as Anta's acquisition of the globe; and third, international promotion, such as PEAK."

These three types of internationalization have been tried by some well-known enterprises in Quanzhou, and have set a good example for the brand internationalization of private enterprises elsewhere.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/index_c.asp" > Quanzhou brand < /a > the unique way of operation has aroused the concern of the American academic circles.

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< p > October 30th, the 361 degree group and the Nordic famous sports brand "a href=" http://www.91se91.com/news/index_c.asp "_xhe_href=" http://www.91se91.com/news/index_c.asp "One Way Sport < /a > opened strategic cooperation relations in Hongkong, and established permanent cooperation to jointly develop the market of mainland China and Hongkong, Macao and Taiwan, and open up cross regional and cross-cultural innovative cooperation.

It is reported that the 361 degree and Nordic outdoor brand One Way Sport will jointly establish a joint venture Wan Wei, responsible for expanding the outdoor equipment and riding market in the mainland and Hongkong, Macao and Taiwan markets.

Among them, 361 degree investment company and One Way Sport hold 70% and 30% stake respectively, the two sides will work together to promote and promote One Way products in Greater China market expansion.

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"This cooperation can provide a better and more specialized subdivision sports product for sports enthusiasts at home and abroad, not only for outdoor sports and cycling enthusiasts, but also for a more professional and challenging product, and a rational exploration of creative integration under the premise of p regional and cross culture," said P, President of Ding Wu, in an interview with the media at 361 degrees.

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< p > < strong > innovation SPA mode < /strong > /p >

Beyond P, there is no doubt that the internationalization of "a href=" http://www.91se91.com/news/index_c.asp "_xhe_href=" http://www.91se91.com/news/index_c.asp "China shoes and clothing brand" /a "has undergone an essential change.

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< p > by the end of September this year, the International Forum on business models and the establishment of the Northwestern University business model research center was held by the HSBC Business School of Peking University.

At the opening ceremony of the business model research center of Northwestern University, Frank Mulhern, vice president of the Integrated Marketing Communication Institute of Northwestern University, announced that the "SPA model with Chinese characteristics" was selected as the first case of the business model research center of the Northwestern University.

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< p > it is understood that, after announcing the first case of the study of the model of central region as a research center, the research team of Peking University HSBC and Northwestern University will conduct in-depth research on the results of the innovative use of SPA model, and compile the case for publication.

Prior to that, the "customer relationship management and database marketing" of Northwestern University was compiled into the EMBA textbook as a case by Northwestern University, and the Harvard case library was compiled in Harvard University.

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Ding Hui, chairman of the P, said that at present, this "fast market demand oriented product strategy" is the most advanced business mode in the international apparel industry. Spain, ZARA, Sweden H&M, Japan UNIQLO and other international successful brands all adopt this mode.

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< p class= "p15" style= "margin-top: 0pt; margin-bottom: 0pt" > font face= "" Song body "style=" style= ";" 3 "," song "," song "," song "," song "," Wei "," Yu ".

Li Xiangru P, Professor of Capital Institute of Physical Education, once said that if the brand wants to go to the world, it must focus on national culture and keep its mind broad-minded. "--EndFragment--"

Only with the cultural output, let the culture of the brand be embodied in the product, and let the layout of the international vision be fully integrated with the local culture, the strength of the brand will be deeply rooted in the hearts of the people.

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< p > < strong > M & a wave attack < /strong > /p >

The "Jinjiang Street", opened in Budapest, Hungary in June 2003, was a collective attempt of the Quanzhou brand in the international stage. It left behind the footprints of Anta, Sanxing, global, Philharmonic, Buick and Heng Qiang in Europe.

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In the past ten years, Quanzhou enterprises, which have been insisting on becoming bigger and stronger, have long been dissatisfied with the status quo. Under the condition that the domestic sporting goods market is still in the doldrums, many sporting goods giants in China have accelerated the overseas market expansion business, and the tide of brand acquisition has springing up. Local brands are going to sea by boat to boost the internationalization of their brands.

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"P > Anta has spent 254 million of its money on the acquisition of the world's shoes and garments in Jinjiang, becoming the largest acquisition case among Quanzhou enterprises." nine Mu Wang "has made preparations for its international market by acquiring different European styles of high-end men's wear brands with different positioning and style to meet the different needs of consumers in the market; and the famous brand of children's wear in Germany and Spain and other countries in Quanzhou are preparing for international brand grafting.

A series of overseas mergers and acquisitions have been staged.

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The action of P > Quan enterprises shows the fact that mergers and acquisitions are normalized among enterprises with high internationalization degree.

Ding Shizhong, President of Anta, said in an interview with the media that there are many ways to go out, and Anta is trying its own way.

"The high-end market must have our share. In the future, Quanzhou brand will continue to cooperate with the international big brands to jointly develop."

He believes that brand is a cultural symbol.

"We are a listed company, and our position is a multi brand management company. We believe that the acquisition and merger may be the fastest way to go out in the future."

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< p > < strong > creativity unlimited < /strong > < /p >

< p > < strong > PEAK design was awarded the top ten NBA sneakers < /strong > /p >

< p > the new season NBA season begins at the end of October. For sporting goods companies, it is also the beginning of a new round of NBA marketing.

Local brands such as Anta, Lining, 361 degree and PEAK have launched a new season of Star Wars boots, compared with previous years, there has also been a bright spot.

Anta launched this year's "strength and invaluable" combat team, breaking the star endorsement product price regulations, become the first attempt to "star product civilian price" brand.

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< p > American professional website selects "NBA top ten sneakers for the 2012-2013 season". PEAK's shoes are fifth.

This is also the only Chinese brand selected for the event, becoming an industry leader with Nike, Adidas and other international brands.

Gaining professional recognition in the United States is no doubt a major breakthrough in Chinese brands in the international market.

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< p > < strong > Wen Wen wave appeared in Beijing International Fashion Week < /strong > /p >

The international fashion week of China, like P, ended in Beijing, and Ceng Fengfei, including Wang Yutao, who had ties with min faction, released his own new work.

Jordan sports joined hands with Chen Jianping to announce the trend of Chinese sportswear in fashion week.

Ji Wenbo takes Chinese cultural heritage as the source of creation, and strives for the innovation of men's clothing. Chen Jianping innovates and integrates the three popular elements of the past, present and future, and embodies the spirit of sports with the visible icon of the two-dimensional code as the design element, leads the technological creativity, and raises the fashion trend.

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