Chemical Fiber Equipment Enterprises Continue To Innovate And Take The Road Of Differentiation.
< p > now, many chemical fiber machinery manufacturing enterprises have encountered new problems: on the one hand, the products produced by the enterprises are not accepted by the users; on the other hand, the new products that the market demands, it is difficult for the enterprises to achieve or perfect in the technology at that time, thus forming the old products seriously unsalable, and the quality of the new products can not meet the requirements.
Many < a href= "http://www.91se91.com/news/index_c.asp" > textile machinery enterprise < /a > reflects that in the face of the current changeable market, the new orders taken by marketers are not enough to maintain the current production and marketing balance of enterprises, resulting in the situation that the original inventory has not been reduced but increased, and has affected the normal production and operation of enterprises.
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< p > in order to deal with this unfavorable situation, many enterprises have identified the idea of constantly innovating and developing differentiated products.
Heng Tian Heavy Industries Co., Ltd. not only strengthened the research and development efforts of new products according to market demand and personalization requirements, but also realized the pformation from selling equipment in the past to providing a complete set of production process solutions for customers, making efforts to make customers earn money, and set up the business philosophy of "making money from customers and developing me".
Chen Ying, deputy general manager of the Pacific complete company, told reporters that at present, the small and medium scale production of chemical fiber enterprises can only develop in the direction of multiple varieties differentiation, so that they can have a place in the fierce market competition, while conventional products will gradually aggregate to large enterprises and gradually form economies of scale.
Therefore, this year, the company will have a complete set of equipment with differential characteristics and a set of large capacity short fiber equipment with an annual output of more than 60 thousand tons as the focus of domestic sales and the key direction of product development.
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< p > < strong > Beijing Zhongli machine: the differentiated product is bright spot < /strong > /p >
< p > Beijing Zhongli Machine Engineering Technology Co., Ltd. is one of the largest chemical fiber machinery manufacturing bases in China. It has direct spinning and direct spinning of polyester, polypropylene, nylon, civilian, silk, differential and other products. The spinning technology, large-scale engineering technology and equipment of the spinning and weaving of non-woven fabrics and the technology and manufacture of high-speed winding heads of various specifications are also produced. At the same time, it also produces plastic machinery and other electrical control cabinets and other kinds of spinneret for cotton spinning and chemical fiber complete sets of equipment, and the market share occupies the forefront of the industry.
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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > textile machine market > /a > no sign of obvious warming.
In the case of rigid market demand and vicious price competition, Beijing Zhongli machine company has entered a period of relative reduction in orders.
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After entering the third quarter of P, Beijing Zhongli machine company began to plan for 2014.
On the one hand, the overall situation of spinning machine sales both at home and abroad is serious and the direct spinning project is decreasing.
On the other hand, the market is showing a new trend of development, that is, the differential products such as industrial yarn, spandex and carbon fiber are becoming the new market highlights. "Low carbon and energy saving technology" has become a key breakthrough in every competition. This is also the direction for Beijing Zhongli machine company to develop new products.
At present, the company revolves around the market and has applied the new i-BWA40II-1680 winding machine developed by ourselves in the differential spinning project.
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< p > to cope with the current pressure, the company has taken three measures: first, to actively do accounts receivable; two, to continue to reduce inventories and strictly control "potential deficits"; three, to accelerate the pace of developing new products, which is the key to consolidate and expand the market.
In the case of poor domestic market demand, Beijing Zhongli machine company also accelerated the pace of expansion of overseas markets.
The company has successfully expanded the European market in recent years and signed two POY spinning project contracts. At present, the project is being installed, though the scale is medium-sized, but it is of great significance.
At the same time, the company also strengthened the production of recycled fiber equipment in the second half of this year.
In August, Beijing Zhongli machine company signed a production line of polylactic acid POY spinning filament and POY spun short fiber with a biotechnology company of Henan province. In September, the company signed a development project with a chemical fiber production enterprise in Fujian to produce high-grade production flexible sewing thread, which has now entered the installation and commissioning stage.
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< p > < strong > Heng Tian Heavy Industries: new contract effective contract improvement < /strong > < /p >
< p > Heng Tian heavy industry Limited by Share Ltd is the state-run Zhengzhou textile machinery factory.
In May 2002, the restructuring was established as the Zhengzhou textile machinery Limited by Share Ltd, and the pformation from factory system to company system was completed.
In accordance with the strategic deployment of China Hi-Tech Group Corporation and the needs of its own development, after China Hi-Tech Group Corporation's capital increase and share expansion, it was renamed as Heng Tian heavy industry Limited by Share Ltd in February 26, 2010, approved by the Henan Administration for Industry and commerce.
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< p > although the profitability of the main industry of this company has been weakened, the proportion of textile machinery business has declined, but the new signing contract of textile machinery has improved.
The products of chemical fiber winding head and hot roller produced by Zhengzhou Huaying chemical fiber science and Technology Co., Ltd. were approved by mainstream customers of filament yarn and received a large number of orders.
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Since P this year, Heng Tian heavy industries has done three main tasks in order to catch up with the market.
The first is to strive for orders, increase user visits and marketing efforts, and stabilize the overall market share.
On the basis of grasping the sales of traditional products such as chemical fiber, we have intensified the promotion of new products such as winding head and filament equipment, and formed a new economic growth point of the company.
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< p > second is to adapt to the overall situation of "adjusting the structure", do well in research and development, and lay a good store for sales.
Chemical fiber products focus on the development of composite fibers, and filament products to achieve serialization and engineering capabilities.
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< p > third is based on technology leading, resource optimization and meticulous management as the breakthrough point to maximize the profitability of the main business.
At the same time, we should strengthen two capital controls and speed up capital turnover, adjust the asset structure, strengthen the main business and ensure the sustained and stable operation of enterprises.
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< p > < --EndFragment-- > the next two or three years is the heavy workload of the company.
The company is facing the relocation of enterprises, the readjustment of product mix and the problems left over by history.
To this end, the company should constantly improve the level of meticulous management of enterprises, do solid work, innovate and pform ways, improve the system, strengthen scientific research innovation, maintain a good connection with the market, strengthen business cooperation, and do incremental and additions.
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Less than two months left in 2013, P will focus on the annual focus and strive to achieve its annual business goals.
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< p > > strong > Pacific complete set: < a href= "http://www.91se91.com/news/index_c.asp" > export market < /a > share > /strong > /p >
< p > Shanghai Pacific Textile Machinery Equipment Co., Ltd. specializes in textile mechanical and electrical engineering projects mainly based on chemical fiber equipment.
Apart from providing conventional large capacity polyester staple fiber and polyester filament equipment, the company can provide large capacity composite spinning, 3-dimensional hollow nylon production line and an annual production of 60 thousand tons of polyester key equipment. It can also be designed and manufactured according to the special requirements of customers, upgrading and upgrading chemical fiber production line and single machine equipment.
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< p > because the downstream customer demand is insufficient, the current situation of the chemical fiber equipment industry is rather grim. Shanghai Pacific Textile Machinery Equipment Co., Ltd. has also been affected by the market downturn.
Chen Ying, deputy general manager of the company, said that at present, the company's domestic orders are not enough. This state is unlikely to change in the short term. Therefore, the company focuses on the overseas market, and confirms that the export market accounts for half of the sales volume, and achieves the goal of flying two wings inside and outside the sales.
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< p > in order to enable enterprises to rapidly enhance their technological strength, the company has made innovations in the marketing mode of complete sets of equipment.
Recently, Shanghai Pacific Textile Machinery Equipment Co., Ltd. has entered into a technical cooperation agreement with European companies. With the effective order of 10 million yuan from domestic users, it has introduced the latest technology of dry jet wet spinning and chemical fiber equipment in the world. The technical cooperation agreement has reached 120 million yuan.
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In order to adapt to the current market demand, the company has also accelerated the market pformation of enterprises, and will seize the opportunity and expand the high-end users as their development goals. P
To this end, the company has taken a series of measures: first, identify the product positioning, insist on tracking foreign high-end technology, continuously optimize and improve the technology in accordance with the needs of users at home and abroad, strive to achieve high efficiency, energy saving and environmental protection technology access requirements; two, expand the area of product sales, do well in the domestic market and other high-end user sales, while strengthening communication with foreign customers, exchange and services, strive to win the trust of users, so that the company's products will gradually go overseas; three, do well in the pre-sale, sale, after sale service process, and strive to solve difficult problems for users.
Through these measures, the company has attracted some foreign customers.
Recently, a chemical fiber company in Iran praised the Pacific Company's product technology level and the whole process of service, and once again signed a sales contract of 50 tons of new chemical fiber complete sets of equipment with the Pacific complete company.
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< p > < strong > Zhenjiang gold wave: orders are scheduled for the second half of next year, < /strong > /p >
< p > Zhenjiang golden wave chemical fiber equipment Co., Ltd. has provided nearly 30 short fiber production lines and several bottle cleaning lines for customers both at home and abroad, enjoying high reputation in the same industry.
The company specializes in producing annual 3000~20000T series PF, 3D, flexible PET staple spinning front and back production line.
The equipment can be used to produce 1.5D~25D two dimensional hollow, three dimensional hollow, cotton, wool and colored silk and other varieties of staple fiber.
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< p > the production order task of Zhenjiang golden wave chemical fiber equipment Co., Ltd. has been discharged into the second half of next year.
Although the chemical fiber industry is not as prosperous as a whole, the production and sales of Jin Chao have not been affected. On the contrary, the company has achieved the largest growth rate in recent years.
According to Wang Fusheng, deputy general manager of the company, although the total amount of orders this year is not large, the overall production efficiency of the company has increased considerably.
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< p > Wang Fusheng believes that the main reason for the company's growth is to be related to the company's current product positioning.
At present, most of the main products of the company are medium and high end regenerated fiber products, and the products can be used as filler materials for home textiles and furniture.
The price difference between these products and the original traditional products is very large. The price difference of raw materials per ton is 3000 yuan ~4000 yuan, and these high-end products have certain technical threshold, which is not what any enterprise wants to do.
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< p > from the current market situation, there has been no market for products that won the market by the low-end products, and differentiated products, special fibers and recycled fibers will become the highlight of the market for some time.
Wang Fusheng said that at the recent industry related meeting, the draft of the "reclaimed chemical fiber (polyester) industry access conditions", which was led by the State Ministry of industry and commerce, is currently soliciting comments and is expected to be introduced next year.
This also makes the company more firmly believe that the market prospects of recycled fiber.
He also said that from the development of chemical fiber in the United States and other countries, the total production of recycled fiber in China is still very small, and the demand for recycled fiber will be greater in the future. Therefore, the company will innovate with the needs of customers and strive to improve the added value of products.
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