Shanghai Bazaar Bathing "Double Eleven" Brand Dominant Price

The effect of < p > a href= "http://www.91se91.com/news/index_c.asp" > physical shopping mall < /a > to meet the "double 11" remains to be tested. But in the past weekend, the popularity of some shopping malls in Shanghai increased significantly. < /p >
< p > reporters learned that last weekend, after Suzhou Ning Yun, Gome and other household appliance stores joined the "double 11" war, friendship department stores, land sales offices, Huijin department stores and new world department stores and other Shanghai department stores also started beforehand beachhead "double 11". < /p >
< p > this year, the effect of "double 11" in physical shopping mall is still to be tested. However, the first eight hundred partners told reporters yesterday that although the specific sales figures have not yet been completed statistics, but in the event of large-scale activities, just over the weekend, the popularity of shopping malls increased significantly. < /p >
< p > < strong > the traditional shopping centers are preparing for the battle < /strong > < /p >.
< p > "because of the" double 11 "has been a lot of attention, so the promotional effect is good. Huijin general manager, a href= "http://www.91se91.com/pioneer/" > Wang Bin < /a >, last year Huijin department stores first joined the "double 11" sales promotion, and achieved sales growth of 40% over the same period last year. This year's sales promotion time has increased by one day compared with last year, and this year's sales performance is expected to increase on the basis of last year's high base. < /p >
< p > friendship shares were collected from November 8th to November 10th, including the 21 most influential outlets including the first eight hundred partners. They chose more than 100 main brands, including men's wear, women's clothing, leather goods, sports and leisure, knitted underwear, and played the slogan of equal discount for some products and the Internet. < /p >
Less than P, Suning and Gome, who own two platforms under the online and offline platforms, are preparing for the "double 11" early. < /p >
< p > among them, Suning Yun, who has just invested in PPTV, announced that during the period of -11 November 8th, the first "O2O Shopping Festival" was held. Under the line, 20 billion yuan of goods were prepared to test the synergy between online and offline services such as goods, prices, experience and entrance. The pre sale period can achieve a sales scale of 10 billion yuan. < /p >
Pang Liang, senior vice president of Gome online, introduced that after November, people who had been saving up for a year generally considered stocking up and purchasing large quantities of winter seasonal goods. "Gome online launched the" double 11 "promotion ahead of schedule in early November. < /p >
< p > "now the" double eleven "is too hot, in fact, each electricity supplier has different characteristics, so we must act according to our capability. < a href= "http://www.91se91.com/pioneer/" > PENG Liang < /a > said that Gome online will not put all its resources on a certain day. Gome online claims to make November a low price carnival every day. < /p >
The shopping festival in P November 11th began in 2009 when some merchants in Taobao mall launched a large discount campaign to stimulate sales in the traditional off-season. That sales were only 52 million yuan, but in the next few years, "double 11" sales were booming. In 2012, Taobao's whole network hit a new high of 19 billion 100 million yuan in the "double 11", which is equivalent to 30% of the total retail sales of the whole country that day, of which Tmall sales in Taobao mall amounted to 13 billion 200 million yuan. < /p >
< p > it is said that more than 20 thousand businesses intend to participate in Taobao's "double 11" activities this year. The number of merchants and the number of brands are two times that of last year's "double 11". It is expected that the sales volume of Taobao's entire network is expected to exceed 30 billion yuan this year. < /p >
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