The Sixtieth SIMM Goes Out Of The Characteristic Road

Sponsored by IFEMA, the sixtieth Madrid International Fashion Exhibition (SIMM) was held in from July 17th to 19th.

This is the first time in the history of SIMM that the date of the Expo was moved to July.

The exhibitors from around the world, more than 600 companies and thousands of clothing brands, to promote their 2009 spring and summer series, which also confirms the SIMM's indisputable position in the international apparel industry.

Exhibitors were welcomed in advance. The exhibitors of SIMM were highly praised for this exhibition. The main indicators were from ten thousand professionals who had strong purchasing intentions. It is not necessary to say that foreign professional audiences came from many interesting markets, such as Russia and Middle East countries, including Kuwait, Dubai and Saudi Arabia.

As a whole, buyers of Expo exits come from about 60 different countries and regions. The number of professional visitors includes Portugal, Italy, France, England, Greece, Ireland and Germany, as well as Turkey, China and Latin American countries.

Against this background, we should mention the contribution of this SIMM host country, Brazil, to enhancing the international influence of the exhibition.

The source of professional visitors in Spain is rated in terms of number and importance, followed by 16 regions, namely Madrid, Andalusia, Valencia and Catalonia.

(SIMM) the summer exhibition is held ahead of schedule, and the view that this change is agreed has become the consensus of the industry.

As a result, exhibitors can launch promotional activities earlier in the year to meet customer needs.

In the exhibitors, ANIVEC-APIV director Antonio Amorim pointed out that changing the date of the exhibition is a key development for Spanish Company, because it reduces the usual seasonal difference.

In addition, the opening of the exhibition on Thursday is also a successful decision, because this day has proved to be the largest number of professional audiences.

ANAUVE general manager Rocio Ortiz also confirmed that a considerable number of spectators passed the booth of exhibitors.

Tariano marketing director, Vitoria, has also been satisfied with a considerable number of professional audiences for the SIMM. The company has made substantial deals with foreign customers, mainly from Greece, Russia and Arabia. They believe that the price of the products in Spain is very high.

6 exhibition pavilions gather famous brands. The current SIMM occupies 6 pavilions from 1 to 6 of the Madrid Exhibition Center, with a net area of over 20 thousand square meters.

This session brings together a series of comprehensive products and services in the industry to form a unique platform for diversity and diversity. The prestige of the world's big brands, together with their respective fashion concepts, play a prominent role here.

The exhibition will be divided into men's wear, women's wear, underwear, swimsuit and accessories exhibition area with innovative ideas. The theme exhibition areas include GALA, PERLAS and ALMA (which are divided into three themes: AGUA, TIERRA and ENERG A A) ETERNA, LIBRE, HOMBRE, PRONTO and TIERRA.

Exhibitors and spectators can not be ignored by the elaborate design of the exhibition. All the exhibition hall highlights the bright and attractive booth and channel.

There are a series of famous brands in Spain and even internationally in this SIMM.

The women's clothing brands include Cadena La Maglia, Cabotine, Les Copains, D by D Milano, Aventures Aventures, Les, cable, cable, cable, cable, cable, cable, etc.

Men's wear includes Mirto, Wesley, D By D Milano and Meyer.

Fashion accessories brands include Melissa, Bangalore, Alibey, Drap Barcelona, Colgado de T, Pablo y Mayaya Mayaya, and so on.

In the new swimwear area, the underwear, especially beaches, has played a prominent role in this SIMM.

According to figures provided by CITYC, sales of underwear, tights and swimsuits in Spain last year were nearly 590 million euros, an increase of 12% over 2006.

SIMM is the ideal platform for expanding this market. Companies participating in this exhibition include companies in Brazil, Italy and Spain, such as DIM-Wonderbra, Banana Moon, Luna, Parah and Rosanna Ansaloni.

The main feature of this year's SIMM is the newly launched underwear and swimsuit fashion exhibition area, known as ALMA AGUA, and has achieved good results.

The exhibition area is located in hall 4, and the decoration design is different from other exhibition areas.

A large number of companies from Italy, Brazil and Spain and the new design they bring are coming here.

The swimwear T station is located in the same exhibition area, and the company's featured series are released daily, including the Spanish clothing group Gran Canaria Moda C Lida Lida brand DIM, Wonderbra swimsuit and Schock Absorber, and the swimsuit brand of Brazil also participated in the exhibition.

Alberto Garcia, general manager of Gran Canaria Moda C Lida, said: "we are very impressed by the fashion show to the public and the media."

There are 24 exhibitors in Brazil, the host country of SIMM. They are distributed in the exhibition area corresponding to their fashion creation styles.

These unique costumes from Brazil, full of imagination, freshness and fashion appeal, constitute the most attractive feature of this SIMM.

Rafael Seon, head of TEXbrasil project in Brazil, said: "we are very pleased with the results of this exhibition.

At the exhibition, we obtained many orders and established a large number of new customers.

In February this year, the SIMM exhibition began to set up the host country, which was aimed at promoting the fashion and garment industry of the elected countries, including the companies and designers of the fashion industry in the country.

The first guest country is Portugal.

The next 2009 Fall and winter SIMM will be held at the Madrid Exhibition Center in February next year.

The host country has been designated as France.

For this reason, the SIMM team has held many meetings with the French industry in a warm atmosphere.

SIMM announced an innovative agreement between Brazil and Portuguese professional associations.

The agreement between the two organizations ABIT (Brazil textile and clothing manufacturers association) and ANIVEC/APIV (Portugal Clothing Industry Association) has reached a series of important cooperation and mutual support consensus on the related fashion business and measures that have never been involved between the two countries.

The agreement also includes the establishment of an inter office office between the two associations in the establishment of St Paul and Oporto.

As one of the features, the Latin American fashion show (LAF) has not appeared on the SIMM stage since it has entered a new stage of development.

As a platform to promote the avant-garde design of Latin America, SIMM has held the 6 Latin American fashion show.

Columbia has become the venue for the new LAF.

The seventh Latin American fashion show was held in Latin America's most important fashion show ColombiaModa in from July 29th to 31st.

This is a push from IFEMA to the LAF project, even if it enters a new cycle of cruising in different parts of the continent.