The Eighteenth China (Humen) International Fashion Fair Is About To Open.

< p > the eighteenth China (Humen) international a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" trade fair detailed plan was announced.

Frugal meeting, cancel the opening ceremony and other luxurious forms, focus more on the professionalism of the exhibition, focus on the "cloud plan" to deepen the electricity supplier forum, the first online trade fair, micro film competition......

For the first time in the history of Humen trade fair, the first time around the "electric shock" has been unveiled "/p".

< p > > "clothing a target=" _blank "href=" http://www.91se91.com/ > dress < /a > industry is an eternal industry. "

Qu Hongqi, mayor of Humen Town, said that despite the uncertainties in the economic environment at home and abroad, the determination of the town government to strengthen and expand the garment industry has not changed.

The eighteenth China (Humen) international garment trade exhibition area, with a total area of 23 thousand square meters, has 816 booths, highlighting the solid foundation of Humen's garment industry and upgrading the industry.

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< p > in recent years, the development of Humen's garment industry is changing quietly.

The traditional wholesale retailer LED single mode has developed into a traditional wholesale retailer, franchisee, e-commerce, advanced customization four modes coexist industrial pattern.

According to Tan Zhiqiang, director of Humen economic and Technological Information Bureau, "each of these four models has its own characteristics and advantages.

For example, traditional wholesale and retail sales win by quantity; franchisees have strong chain effect and brand effect; e-commerce has the characteristics of low threshold, low cost and high efficiency.

If we can give full play to the advantages of these four modes and form a resultant force to boost Humen's industrial development, the future will be limitless.

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< p > what Tan Zhiqiang called the "boundless force of future" is the "cloud project" which was recently released by the Humen town government.

Tan Zhiqiang said that the eighteenth China (Humen) International Fashion Fair, which will be held for 4 days, will be launched on the 15 day of this month. The theme of "integration and innovation" is to integrate industrial thermal energy and create fashionable forces to boost Humen's clothing industry "cloud program" project.

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< p > four wheel drive "cloud plan" < /p >

The four in one development mode of < p > > "traditional wholesalers + franchisees + e-commerce + advanced customization" is rarely seen in China's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing industry cluster.

The reason is mainly limited by the sense of management of cluster enterprises.

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< p > is there a contradiction between the four modes? Can not coexist? Insiders believe that the first is the contradiction between online and offline.

The traditional wholesalers and franchisees who are in the real economy are afraid of the impact of e-commerce on the entity business. E-commerce will also feel that the real economy will invest heavily and under great pressure. Secondly, the traditional wholesalers and franchisees will have different opinions.

Wholesale retailers believe that the road to brand is too difficult. Franchisees will feel that traditional wholesale and retail sales are detrimental to brand image. For advanced customization, the traditional wholesalers, franchisees and e-commerce are all condemning on the same front - the threshold of advanced customization is too high.

In this session of the e-commerce forum, industry experts and actual combat operators will be able to understand in a simple way and strategically explore the operability of Humen's "cloud plan" and its far-reaching significance for the development of the industry.

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< p > "Co ordinating the construction of Humen clothing" cloud project "is not a whim. It is based on our re understanding of Humen's garment industry foundation and current industry development situation. It is a re planning of Humen's clothing future after long deliberation and deliberation.

Tan Zhiqiang believes that the overall construction of Humen clothing "cloud plan" project is practical and feasible. The Humen garment industry has a solid foundation and obvious advantages. The resultant force of the four in one "cloud program" development mode will have a superposition effect in boosting the pformation and upgrading of the garment industry in Humen.

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< p > statistics show that there are 2346 clothing and apparel manufacturing enterprises in Humen, with over 200 thousand employees, with an annual gross industrial output value of about 20 billion yuan, and the existing clothing and apparel market area of about 7 square kilometers, 40 professional markets, 15 thousand operating households, and the annual sales volume is close to 50 billion yuan.

In order to speed up the pformation and upgrading of Humen's garment industry and strengthen the integration of e-commerce resources in Humen, Humen town vigorously builds a clothing e-commerce platform.

Under the guidance and support of the Humen town government, the five hardware projects of Humen Yi Dian electric business base, Humen garment Creative Industry Park, Humen e-commerce demonstration base, Daying electronic commerce business base and Humen brand incubation exhibition and Trade Center are constantly improving and maturing. At the current trade fair, the Humen garment online trade fair, which is the first to be held, will also play a high role in the concept of electricity supplier.

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< p > Tan Zhiqiang said: "Humen town has strong industrial foundation, solid e-commerce foundation, unique geographical location and unparalleled logistics guarantee. Everything is ready, only owing to the" east wind plan ".

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< p > huge amount of money to boost local electricity supplier < /p >

< p > reporter understands that Humen's "cloud plan" is not an armchair strategist.

As early as August this year, the Humen town government signed a cooperation agreement with Alibaba. The series activities of "Guang Huo online" went into Humen - the Alibaba Humen garment industry belt platform project was officially launched, and jointly built Humen clothing online shopping mall.

Although this is the first industrial belt platform deployed by Alibaba in Guangdong, the Humen town government has spent 6 million yuan to promote the zero cost of the local electricity supplier to enter the field of e-commerce.

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< p > "at present, we have established 30 industrial belt platforms in the whole country. Humen town is the first industrial belt platform in Guangdong Province, with a focus on promoting the development of the domestic garment industry through the development of e-commerce."

Yang Runhua, director of Alibaba division, said that the Alibaba China industrial belt platform is a brand new B2B sub site.

The reason why Humen chose Guangdong as the first landing Industry Zone in Humen is due to the perfect matching landing mechanism, government policy support and some representative enterprises' promotion.

After the establishment of the Humen industrial belt, it will serve the small and medium-sized enterprises that have not yet entered e-commerce in Humen town. Through professional teams, they will conduct agency sales on the Internet, help them develop online sales channels, and achieve the joint development of physical shops and online shops, offline marketing and online marketing.

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< p > Tan Zhiqiang pointed out that Humen is working with China's first operation platform Alibaba to build a platform for China's industrial belt Humen industrial belt, aiming at gathering the electricity supplier enterprises on the platform, creating Humen clothing online shopping mall and establishing a never-ending online Pavilion.

The 6 million yuan invested by the Humen town government in the first year will help the development of nearly 300 electric business enterprises on the platform in three aspects, such as traffic volume, generation operation and online shop decoration training.

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< p > the bottleneck of the development of the electricity supplier needs to break through < /p >.

< p > in Humen, many enterprises are not willing to buy and sell in the local market after making the brand. Their franchised stores, franchised stores and direct stores are "walking" in the major cities of the country, and even three or four lines of small cities.

At present, the town's existing a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > has more than 36 thousand stores and chain stores established in the whole country. Humen has become an important distributing center and radiation source for the national garment industry.

Tan Zhiqiang said that with the prominence of Humen's apparel industry in the country, the development of e-commerce in Humen has become more and more rapid, involving clothing, apparel, electronic components, communications, food, hardware and other industries. It has become an important new economic format of Humen town.

According to statistics, from 2003 to now, there are about more than 5000 enterprises or individuals engaging in e-commerce in Humen. Through e-commerce platform, nearly 200 garment enterprises with annual sales volume of more than 5 million yuan, and more than 10 million garment enterprises reach more than 100.

According to statistics, the total sales volume of Taobao industries in Dongguan is about 6 billion yuan, of which Humen has about 2000000000 yuan, accounting for 33% of the total sales.

In addition, Humen's town express business has reached about 200000 orders.

According to the analysis data provided by the Southern China branch of China Electronic Information Industry Development Research Institute, Humen's e-commerce paction volume is about 15 billion yuan in 2012, and the third party service company engaged in e-commerce agency has reached more than 100.

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< p > industry pointed out that, due to resources, market, management and other factors, the current development trend of Humen garment industry is difficult to achieve new breakthroughs. E-commerce field is facing the bottleneck of resource dispersion and industrial cohesion.

At the same time, the Humen town government has also realized that strengthening the integration of e-commerce resources, enhancing the cohesion of the electricity supplier industry, and realizing the large-scale and standardized development of e-commerce are not enough by relying solely on the hardware construction of industrial parks and electronic business bases. We must develop software projects and support the overall development of the electricity supplier industry. We must integrate with the garment industry and strengthen the agglomeration effect of the garment industry.

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< p > vigorously developing the cloud plan of e-commerce has become an important way to improve the organizational level of Humen garment industry resources and optimize the industrial structure.

"Through the" cloud plan "to build an industrial belt platform, aimed at gathering the electricity supplier enterprises on the platform, enhancing the development of e-commerce in Humen, and effectively supporting them through the e-commerce hardware projects and software projects, creating a Humen electricity supplier gathering area, guiding the development of clothing e-commerce, and forming an exemplary and leading role.

Tan Zhiqiang said that the platform will also help Humen traditional clothing enterprises to break through the business mode, pform the mode of economic growth, and build a new pattern of industrial development, thereby constantly enhancing the radiation force and influence of the independent brand of enterprises and the regional brands of Humen clothing, and improving the core competitiveness of Humen's clothing industry in the world.

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< p > Humen is located in the geometric center of the Pearl River Delta. It has unique geographical advantages and a three-dimensional pportation network. It is Dongguan's only regional pportation hub that integrates high-speed railway, intercity rail, expressway and Guangdong and Hong Kong routes.

These advantages provide convenient conditions for the prosperity of Humen's business and the development of e-commerce, and will also provide strong support for the development of the "cloud plan" business model.

Li Dingru, deputy mayor in charge of Humen garment industry, believes that enterprises can timely guide and take measures to encourage enterprises to adhere to the four in one integrated development of "traditional wholesaling retailers + franchisees + e-commerce + advanced customization", giving full play to their multiple advantages and forming a combined force. At the same time, the conflicts between the four will be eliminated by creating four brands or different modes and styles, so as to form complementary advantages and differentiate development.

Focus on the advantages of the four, form a resultant force to achieve the superposition effect, and realize the "four wheel drive" to jointly promote the Humen clothing to take off again.

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