Online Customization Of Footwear Industry Greatly Promotes And Stimulates Consumer Demand.

< p > when the basic needs of daily life have been satisfied, the tastes of consumers are becoming more and more challenging, and the products and services that embody the individuality and individuality become the trend of the market.

Although it belongs to the traditional industry, Quanzhou a target= "_blank" href= "http://www.91se91.com/" > shoes < /a "industry can still detect the new market trend at the first time, and promote the online customization business with the increasingly mature environmental conditions of e-commerce.

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Last month, the online Quanzhou sports brand hall, founded by the Quanzhou footwear industry association, was launched formally, and opened a new chapter in the development of the industry. "P"

On this basis, the industry has introduced online customization and O2O (offline commerce connection to the Internet) mode. At present, XTEP, 361 degrees, Jordan, AI Ding passenger and many other brands have tried first.

In the online customization mode, soles, vamp and tongue can be freely colored by consumers, and some enterprises also allow consumers to customize their unique styles.

For supporting online businesses, individual springs enterprises also introduce flexible production lines, one shoe can produce only one pair, and can also be produced in large quantities.

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< p > experts say that this move helps to narrow the distance between the brand and consumers, enhance consumption interaction, and promote the pformation and upgrading of the whole industry to the re design and innovation direction. At the same time, because of the need for fixed production, the inventory can be avoided.

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< p > < strong > is still in the initial customization stage < /strong > < /p >.

< p > according to Li Haiting, vice president of Quanzhou footwear industry association, the operation mode of online Quanzhou sports brand hall includes the B2C mode of traditional electricity supplier, and the introduction of online customization and O2O mode.

Among them, the online customization mode will be an important step for Quanzhou enterprises to innovate boldly. At present, XTEP, 361 degree and Jordan have begun to try on the Internet customization.

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< p > at present, there are two main aspects of the online customization business of Quanzhou brand: one is the basic customization, and the other is the business of providing the fixed colors, the soles, the vamp and the tongue, etc., which are filled by the consumers themselves. On the other hand, they are "a target=" _blank "href=" http://www.91se91.com/ "," designer /a "custom-made, and the designers with the design ability design sole shoes belonging to the consumers according to their feet and trends, and then make them by the businessmen.

At present, the customization of online Quanzhou sports brand hall is still in its initial stage.

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< p > as the operator of the online Quanzhou sports brand hall, Huang Xiaojun, general manager of Quanzhou net Le Agel Ecommerce Ltd, said that the most important test of the online testing and customization mode of the sports brand hall is the rapid production and rapid supply. In the aspect of production, the introduction of the flexible production line is inseparable from the introduction of O2O.

Huang Xiaojun said, at present, Quanzhou sports shoes enterprises, 361 degrees and Jordan have introduced flexible production equipment, and entered the trial run stage.

He believes that online customization is only a banner of innovation and exploration in Quanzhou shoe enterprises, or a special force in the big business of electric power providers. Nowadays, there will not be much traffic through customization. The traditional B2C is still the mainstream mode for a long time in the future.

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< p > < strong > flexible production is more flexible < /strong > < /p >

< p > although the flexible production project launched by Jordan and 361 degrees is still in the pilot stage, the customized customized footwear website has been on line for a year.

Recently, Dang Qiyuan, general manager of the company, accepted the interview with the Morning Post reporter, revealing the mysterious veil of flexible production for us.

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< p > according to the introduction, the concept of flexible production is that only by adapting to the changing needs of the market can the competitiveness of enterprises be enhanced.

Price and quality are not the main means of competition, but only part of the competition means, we must constantly develop products, create special use value of products to meet users, determine production volume and small batch varieties according to orders, this is the starting point of flexible production management.

Flexible production enables the production of single piece products to be realized.

The traditional production line is mass production, and each style must produce thousands or tens of thousands of pieces to achieve the reduction of cost.

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Another feature of P flexible manufacturing is customization.

This kind of consumer oriented and demand oriented production mode is in sharp contrast to the traditional mass production mode.

In flexible production, the reaction speed of production line and supply chain is tested.

For example, C2B and O2O, which are emerging in the field of e-commerce, reflect the essence of flexible production.

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< p > Dang Qiyuan thinks that flexible production must have two basic conditions.

The first thing to bear in mind is the flexible response capability of the production line, that is, the small batch production capacity of machine equipment.

In the C2B industry chain, if C has not reached a certain scale, customization is a severe test for producers. Enterprises must first solve the problem of cost control.

The system of the whole industry chain is implemented by AI Ding customers, so that the network backend will be directly linked to the factory.

It takes about three or four hours for a pair of shoes to be ordered from consumers to start factories.

So although the company promised to deliver the goods within 7 days, it usually can be delivered in two or three days, and the consumers receive the shoes in advance.

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"P >" Huang Xiaojun also believes that the cost is the biggest challenge for sports shoes to be single - piece, and it is also important to establish a new production model and framework in addition to the introduction of advanced flexible production lines.

In Huang Xiaojun's view, the most difficult thing to achieve online customization is not the introduction of production equipment, but the integration from production to supply chain.

Flexible production requirements are pformed from traditional "fixed sale" to "sales and production". This poses great challenges to the production and operation mode of traditional manufacturers in Quanzhou, and is also a subversion to the traditional supply chain.

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< p > < strong > opening the era of socialized electricity supplier < /strong > /p >

< p > how to realize C2B? Party Kai Yuan mentioned a new concept of socialized electricity supplier to reporters.

On the big platform of socialized electricity providers, participants can get creative products and low-cost entrepreneurial opportunities through social circles. Everyone has their own different circles and networks, and everyone can open their own businesses.

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Zhang Yuan, P Jinjiang Design Co., Ltd. is preparing for his customized online store recently. For the sake of the future customized market, setting up customized online stores in Taobao and AI Ding will be a new starting point for him to pform e-commerce from design company.

Zhang has been paying attention to social networking providers for some time.

He believes that from the global Internet market, the social business model has a long history and has achieved some results.

As early as many years ago, a website in the United States tried to sell a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > through the community system, and created a history of selling more than 30 thousand T-shirts in 1 days. There were also Giordano in China, which cooperated with sina micro-blog, Tencent micro-blog and other social media on its online shopping mall.

He believes that whether it is working with social networking sites or building a community-based e-commerce platform, the socialization of electronic business is a trend of future electricity suppliers, because social networking sites are not only the important entry of Internet traffic in the future, but also with the continuous maturation of e-commerce market, traditional e-commerce enterprises can only better satisfy users' needs through social networking.

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< p > it is learnt that after a year's operation, the company has not only customized shoes, but also customized products such as "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "and" mobile phone shell ".

"Next, we will not only provide customization in shoes and clothing, but also introduce custom mode in bags," a target= "_blank" href= "http://www.91se91.com/" hat "/a" and other accessories and daily necessities, and allow members to set up their own customized online stores on the website of Edo, in a sense, this is already a platform for global custom lovers.

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< p > < strong > offline experience stimulates consumption demand < /strong > /p >

< p > recently, AOKANG shoes launched a new terminal experience store in Hangzhou.

In the experience shop, several intelligent instruments and a large screen are particularly conspicuous. In the future, customers will not be able to see shoes when they enter the shop to buy shoes. The process of selecting shoes, trying on them and placing orders will be completed online.

In the experience shop, there is a foot type measuring instrument which is the terminal collector of the "customized platform".

If you put your feet on the measuring machine for a few minutes, the foot type measuring machine will automatically record all the foot data of the customers, and the shoes designed according to these data will be more appropriate than the shoes purchased by the shoe shop.

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< p > by touching the screen order, it will soon appear on the relevant platform of Quanzhou enterprises.

According to businessmen, in this mode of consumption, when entering the personalized experience area, consumers can choose shoes, materials, colors and so on when they measure feet in the field. They are provided by the businessmen with the version samples, and then combined with the foot data of the consumers. They can design and research and develop. After 7 to 15 days, consumers can get their own personalized shoes.

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< p > in fact, the online Quanzhou sports brand hall has begun to try this new mode.

"Some of the brands in the brand hall have begun to try O2O marketing in their outlets."

Huang Xiaojun said that the online customization interaction of the future brand hall will be carried out in two stages.

The initial stage is that consumers can experience products in the direct store of brand dealers. After scanning the two-dimensional code, they can participate in various sales activities in the shop.

The second stage is to collect the foot database of consumers according to the offline stores of brands, and give suggestions for different styles of shoes according to different consumers' feet.

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< p > < strong > online customization or new direction < /strong > /p >

Since the entry of P into twenty-first Century, mankind has opened up the post information era with the rapid development of Internet services.

Netizens are no longer just recipients of information, but also creators.

Online personalized customization business comes into being in this environment. Some experts even predict that online customization will be one of the ten major technologies to change the future, and is expected to become the most influential internet business mode.

In many industry insiders, personalized customization business is not a concept in China, it will become a new consumer style in a short time.

Today, Taobao has appeared to provide personalized customized business shops, Taobao search personalized custom, related shops have reached hundreds.

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< p > element design Zhang Zhang said: "for example, the consumption of shoes, the era of the older generation of Chinese people, each person has only one pair of cloth shoes to wear to break; after entering twenty-first Century, there are two or three pairs of shoes that can be replaced, and outdoor, sports, tourism and so on have more choices such as casual shoes, sports shoes, outdoor shoes and so on. But the future generation of consumers' demand for shoes will not only be these, but having a pair of shoes that they like will become consumption trends, and this consumption trend will extend to many daily necessities outside the shoes and clothing."

He believes that with the popularity of 3D printing technology, the era of personalized customized products will be accelerated in due course.

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In the view of Party Kai Yuan, P is a trend of online customization and offline customization.

The products of traditional manufacturing industry arrive at the consumers' hands after mass production. It is difficult to satisfy the individual needs of consumers, and the customization of some luxuries is difficult to satisfy the individuality demand because of the characteristics of high-end, high price, slow and small crowd.

This brings opportunities for the popularization of flexible production.

"The market will eventually meet the diversified needs of individuality, and the products will be" civilian "after products a href=" http://www.91se91.com/news/index_c.asp "> customization" /a ".

He said.

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