Interview With Alex Hua Tian, Chairman Of Huzhou Sheng Sheng Garments Co., Ltd. - Shen Minhua

< p > Zhejiang Huzhou is well known for its "Silk house" in history. It enjoyed the reputation of being "dressed by the world" as early as 1915.

How can an enterprise bring forth new brilliance in silk today? Reporters interviewed Shen Minhua, chairman of Huzhou a href= "http://www.91se91.com/news/index_c.asp" and Alex Hua Tian Sheng /a dress Co., Ltd. to explore the rising road of Hua Tiansheng, a silk dress brand.

< /p >

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201311/13/20131113110500_sj.JPG "/" < > > "

< p > < strong > down to earth and be the operator of the enterprise < /strong > < /p >

< p > facing reporters' questions, Shen Minhua first introduced the development track of Alex Hua Tian Sheng with the award.

< /p >

< p > "our company was founded in 1993 and has just gone through 20 years this year.

We are one of the first batch of national eco Silk Mark enterprises in China. We won the gold award of the third China International Silk Fair. It is an excellent brand of Zhejiang silk industry. It is rated as a good quality and reputable unit by the China Quality and Technical Supervision Bureau. It won the excellent award of the National Product Fair of the China International Silk Fair, and was named "Huzhou famous trademark". In 2008, it won the "Zhejiang famous trademark".

< /p >

< p > reporters feel that the back of these trophies and honorary certificates are full of two words of "hard work".

In the 20 year, Alex Hua Tian came full of honor.

A time line may make it easier to see the way forward.

< /p >

"P >" now, Alex Hua Tian Sheng's product orders are growing.

Under the stimulation of the market, we have launched 18 new products, including silk, quilt, silk towel and so on, which are necessary for human body, with antibacterial, cosmetology, skin care, eyesight, anti-aging, and so on.

Shen Minhua said.

< /p >

< p > according to him, in order to develop new products, Hua Tiansheng will extract 5% to 10% of the scientific and technological funds from marketing revenue every year for research and development, so as to continuously inject new technological vitality and improve the technological content of products.

When the leading technology, reliable quality and perfect marketing channels, the brand of an enterprise has its brand value.

< /p >

< p > < strong > identify the target and become the creator of the brand < /strong > /p >

< p > > a href= "http://www.91se91.com/pioneer/" > Shen Minhua < /a > thinks that brand is the symbol of the most personal quality service of enterprise development, an important embodiment of corporate personality, an important part of the long-term strategic plan for enterprises, a silent promise made by enterprises to the world, a solemn promise to consumers, and an important part of creating excellent corporate culture.

< /p >

< p > "some people even say that the brand competition in the international market is the contest of national wisdom and ability. Brand determines the long-term prosperity of an enterprise.

A famous trademark not only represents the guarantee of good product reputation, but also makes it easier for enterprises to converge talents, expand scale, expand market and attract foreign capital.

Shen Minhua said that brand strategy is Hua Tiansheng's consistent pursuit.

< /p >

< p > in Alex Hua Tian Sheng's honor wall, there is such a line: "quality first, after-sale guarantee, open up the market, increase influence, create a good image of the enterprise".

< /p >

< p > Shen Minhua explained: "quality first, always pays attention to quality first; after-sale protection is to have double guarantee of product quality and after-sales service quality; establish and improve production and sales system, open up the market, and increase the influence of the brand through the development of good reputation dealers and agents, increasing the monopoly or agency business."

< /p >

< p > when it comes to quality, Shen Minhua can't help thinking of a past.

< /p >

< p > three years ago, Alex Hua Tian successfully displayed the main products of the company at the Venice people's Convention and Exhibition Center in Macao: silk products, clothing, bedding and scarves and so on. The products that were brought away were sold out. After buying and using the silk Handpainted silk produced by Hua Tiansheng, Miss Gu bought the same product again in Macao.

< /p >

< p > Shen Minhua believes that this is the strength of the brand and the guarantee of quality.

As early as 1993, when the enterprise was first established, Hua Tiansheng has achieved the provincial and municipal quality inspection 100%.

In the process of development and expansion, Hua Tiansheng also strictly demands himself and adheres to the slogan of "quality for survival". Hua Tiansheng's confidence in further development and quality has become the leader in the same industry.

Besides the quality, the importance of new product research and development can not be ignored.

At the very beginning of its establishment, Alex Hua Tian Sheng developed the silk batik process to produce shrink proof and non iron silk batik fabrics, headscarves and garments.

He was named the city's best brand new product award.

In recent years, silk pajamas, silk underwear, underwear, silk printed scarves, silk blankets, silk bedsheets, silk quilts, silk sheets, silk pieces and four pieces of bedding bedclothes have been introduced.

In < /p >

In the research and development of P, Alex Hua Tian developed the innovative products through superior raw materials and realized the two-way combination of tradition and modernity, art and technology.

< /p >

< p > liquor is also afraid of deep alley, advertising in brand building is essential.

In order to expand brand influence, the company will invest in advertising every year, and set up a strong network marketing team, vigorously promote the brand, and strive to enhance brand efficiency.

< /p >

< p > now, Alex Hua Tian Sheng brand has gained a high reputation in the whole country and has become a cooperative enterprise of CCTV.

< /p >

< p > < strong > high aspirations, be the successor of culture < /strong > /p >

< p > when the business is on track, the brand becomes a well-known brand.

What should an enterprise do? What should an enterprise's operator do? "Be a successor of culture."

Shen Minhua said.

< /p >

< p > Huzhou silk has a history of more than 4700 years.

So far, Huzhou has also preserved silk and other place names.

As early as the northern and Southern Dynasties, the "a href=" http://www.91se91.com/news/index_c.asp "Huzhou silk < /a" has exported more than 10 countries.

When silk is passed along the ancient Silk Road to Europe, it is not only a piece of beautiful clothes and ornaments, but also the ancient and splendid civilization of the East.

From then on, silk has almost become the disseminator and symbol of Oriental civilization.

The silk itself is light, thin, soft, and slippery. It is more suitable for people to wear. It is a work of art with both cultural significance and great use value.

China has been the largest producer and exporter of silk in the world since ancient times. The output of raw silk accounts for 70% of the world's total. At present, the competition of low-end products in the global market is fierce. It has become an inevitable trend to raise the scientific and technological content of silk products and meet the needs of new consumers.

< /p >

< p > talking about inheritance, Shen Minhua said: "in recent years, Alex Hua Tian has been selling well at home and abroad, and we always adhere to the quality control, adhere to technology oriented, enhance product technology content, adhere to the principle of customer first, and produce new products of health care skin care to meet the needs of the market, so as to make the history of" Hu silk "a success again! < /p >