Rental Of Clothing Shops In Hangzhou

< p > "I hope to use the power of online shopping to suppress high housing prices."

On the evening of November 11th, when the a href= "http://www.91se91.com/news/index_c.asp" > Tmall /a /a "double eleven" shopping Carnival entered nineteenth hours, Ma Yun said at a press conference: "the number is not what I care about. What we are most concerned about today is what is behind the figures."

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< p > the "housing price" in Ma Yun's mouth is more about commercial real estate.

He said that the current commercial real estate prices are high, hoping to weaken the power of traditional commerce through the development of online shopping.

When everyone chooses to shop online, the sales volume of traditional business circles will be reduced, and commercial real estate prices will be reduced. "Today's" double eleven ", whether 30 billion or 35 billion, I want to shock the real estate developers.

Let them know that they can no longer continue to invest in this kind of real estate, but instead focus their attention on new trends.

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< p > < strong > ridicule of real estate V and netizens' thinking < /strong > /p >

< p > Ma Yun has always been "not surprised to death." this speech was immediately ridiculed by some real estate celebrities.

Ren Zhiqiang expressed his disdain on micro-blog: "30 billion is a few pieces of money."

And when Sina Real Estate sighed "Beijing property sales over 15 billion spent a month, Tmall only used 12 hours", Ren Zhiqiang again fired: "Xiaobian ignorance, take Beijing and the national comparison data", and said that the country's average daily price of housing sales more than 15 billion.

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< p > November 11th, this should be a relaxed and enjoyable atmosphere of shopping, which is rendered by Ma Yun's rich and heroic spirit which is full of people's livelihood. Some netizens have started thinking behind the online shopping: "Ma Yun wants consumers to buy more things with the same money, but these developers are wondering how to let consumers get more money to buy smaller houses every day."

Some netizens believe that "double eleven" will make housing prices even higher: "money is in the hands of sellers, logistics and e-commerce providers, and the result is that the money to buy a house or to fry the house will drive the growth of housing prices."

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"P >" of course, many netizens have reached the point: "he said that this should mean that the advantage of the Internet can reduce the circulation cost of commodities, and why the commodity is so expensive in the physical stores. A large part of the reason is that the rental of the shops is too high, resulting in high commodity prices. Therefore, with the growth of the electricity supplier, the living space of the entity store is getting smaller and smaller, and the rent can not continue to be high, so the house price is naturally greatly affected.

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< p > < strong > by the shops, the main force of the shops changed from clothes to restaurants < /strong > < /p >

< p > "commercial property is hard to do during this period."

Ma Aiping, a href= "http://www.91se91.com/news/index_p.asp" > Hangzhou < /a > Zhongyuan Real estate business research department, told reporters: "from a short period of view, it is because of the close examination of the company's financial and auditing activities. Therefore, it is necessary to control cash flow and invest less in commercial real estate.

However, the trend of commercial real estate in recent years is not very good, especially in shops.

The output of commercial real estate is basically in the office block, not only in Hangzhou, but also in the whole country.

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< p > the sales volume of shops is decreasing, and the format of shops is changing.

Just a few years ago, 7 of the 10 shops were clothing stores, and now, a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > is one of the industries that get the most electricity providers and the most benefited from online shopping.

"A lot of lots and two lots of shops are mainly catering and snack shops."

Ma Aiping said that over the past year, Hangzhou tea restaurants and noodle shops have done a lot.

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Ma Aiping, who resigned from a real estate company in Hangzhou at the beginning of the year P, confirmed his statement: "my present noodle shop is not large, 100 square meters, and the profit of one thousand or two thousand yuan per day is guaranteed.

Income is higher than real estate companies, and time is also free. "

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< p > although there are more stringent requirements compared with other industries, such as exhaust emissions and distance from residential buildings, the catering industry is a less influential industry, and there are also foot bath, SPA beauty and other service industries.

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< p > < strong > look at the 6 year rent curve of a shop in Xiang Ji Si Road < /strong > < /p >

< p > reporter has learned that in 2007, both sides of the fragrant garden road are basically a foot bath beauty salon. The annual rent of a 100 square meter double open shop is 180 thousand yuan.

In 2008, the clothing store began to enter a large number of Xiang Ji Si Road. The annual rent of the 100 square double opened shops rose to 250 thousand yuan.

By 2010 and 2011, Xiang Ji Si Road was basically a shop which was hard to find, and the rental shops had a lot of pfer fees. The annual rent of the shop used for clothing shops reached 400 thousand yuan. However, this is not the highest peak yet. In the first half of 2012, the clothing store opened a 600 thousand yuan annual rent and successfully pferred it.

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< p > the situation changed in the second half of 2012, and in a short period of six months, a large number of clothing stores left.

Once a shop was hard to find, the shop of Xiang Ji Si Road began its downhill road. From time to time, shops on the two sides of the road could see the words "pfer".

The 100 square meter double shop was successfully pferred because of the good location. Its rent dropped from 600 thousand yuan a year ago to 10 yuan / day / square meter, that is, 360 thousand yuan a year, or 40%.

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< p > Ye Kaixi analysis of Zhongyuan Real estate business research department, the rent change of the shop in 6 years has obviously reflected the impact of online shopping and e-commerce on physical shops.

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< p > < strong > Hangzhou women's clothing enter the electricity supplier. The rent of Wulin Road falls < /strong > /p >

< p > "double eleven" this day, Li Yingkai in Tmall's clothing shop sales turnover over ten million, she said she did not do well, because the main energy in the design, for the electricity supplier is not very proficient.

Li Ying is the award-winning designer of the first design competition of Hangzhou women's wear. In the past more than 10 years, she and her classmate Hua Yugu founded the "Cherry Valley" clothing brand in Wulin Road, women's wear street, Hangzhou Tower and many shopping malls in many cities in the country. They belong to the pioneers of the original brand of Hangzhou women's wear.

A couple of years ago, several new clothing brands that they had set up started to enter the electricity supplier and shut down a large number of physical stores.

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< p > the same year with Li Ying and Hua Yugu, there were also brands such as "Jiangnan cloth", "romantic life", "commonplace", "ordinary people" and "autumn people." as the enterprises grew bigger and bigger, these Hangzhou style clothes almost occupied the flourishing shops in every block of Hangzhou, especially the Wulin Road, which was built into a street of Hangzhou women's wear.

For a short time, the rental of Wulin Road shops was soaring.

Nowadays, many women's brands in Hangzhou are fighting for the Internet.

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< p > opening Taobao women's clothing, we can easily see the famous women's clothing brands that are full of streets and lanes in Hangzhou, such as "Jiangnan cloth JNBY", "autumn water people", "sketch", "red sleeve" and so on.

At the same time, Hangzhou women's clothing has been greatly reduced in physical stores. Some have left only two flagship stores as an image display, shifting the focus of sales to the Internet.

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"P >" Wulin Road, which once appeared "price rent", is still the preferred street for some brand clothing agents, but its function has changed from "money" to "image display". And with the increase of the vacancy rate, the rent of Wulin Road shop has fallen from 35 yuan per day / square meters to 25 yuan / day / square meters from last year.

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