Camel Chairman Ke Xiaming: Set Up A Leading Brand To Promote Fashion Trend.

< p > Quanzhou Western camel < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Limited (hereinafter referred to as "western region camel") successfully listed on the Frankfurt Stock Exchange main board of Germany, one of the four largest stock exchanges in the world, and became the first Chinese men's clothing enterprise listed in Frankfurt, Germany in 2013.

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< p > Ke Xia Ming said that the capital market must be the biggest recognition of the ten year operation of the "western region camel" brand.

2013 is the beginning of the western region's camel's leap forward development. The camel in the western region will no longer be a fashionable individual, and will also be the main body of the trend.

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< p > western region camel officially released in October 11th. Stocks rose strongly after opening, the first day rose nearly 30%, and the recent listing price increased by about 60%.

This result makes Ke Xia Ming feel that the goal of "men's casual fashion dress experts" is no longer far away. "The camel in the western region will be an important force in international fashion men's clothing, and will also lead the fashion trend with originality."

Ke Xia Ming is so determined.

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In the past two years, the capital market is so difficult, but the way of listing a href= http://sjfzxm.com/news/index_f.asp is not bumpy. Why? In fact, as early as 2008, Ke Xia Ming began to prepare for the listing of camels in the western region. It was only later that it encountered financial turmoil and postponed the listing. However, every year, the internal control audit work of the camels in the western region was still being done. "Our audit team is internationally renowned, and the management, accounts and financial affairs are relatively standardized. Although it took us only a year to choose from the German market to the formal listing, the basic work of listing actually did not stop in 2008." < p

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"P > why choose the German market, Ke Xia Ming has his own clear thinking," now there is no special economic boom in the global capital market, but Europe, especially the German market, is relatively stable. In the past two financial turmoil, Germany Frankfurt is a relatively stable market, investors will be relatively small in terms of economic impact. "

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More importantly, P is also looking for some European investors to join the camel brand in the western region.

Before China's reform and opening up, there was basically no concept of fashion. The prevailing fashions at that time basically came from Europe, and Europe always took the lead in fashion and creativity. Ke Xia Ming wanted to graft some European fashion resources to bring Chinese and American popular news and elements to Chinese consumers, and to build a better platform for the future development of camels in western regions.

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"P", "listing is a new starting point for camels in the western region. On the one hand, raising funds will give impetus to brand development in the future. On the other hand, we will also pfer some resources from European investors, such as product R & D ideas and brand management experience, to more and more use in the construction of their own enterprises."

For the road after listing, Ke Xia Ming clearly knows how to go.

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< p > market expansion and brand promotion are two things that Ke Xia Ming has to do immediately.

Although the western region camel has been successfully listed, but Ke Xia Ming believes that this is a new brand, and its market base in China's two or three tier cities is still very large.

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"P", therefore, he plans to open up the whole two or three line market and make full use of the potential of the market through the channel sink. He will fully tap the market potential and promote the popularity and reputation of the camels in the western region, in order to increase the profit point and profit source of the brand.

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"P > western region camel is successfully listed, and the heart of Ke Xia Ming is more turbulent than anyone. He once again proves forcefully to the outside world that his insistence is not wrong.

Since 1987, it has entered the a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry. In the 2003, it started to have its own independent clothing brand of Minnan entrepreneurs.

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Less than 26 years ago, P, who had just entered the clothing industry, first did the processing of raw materials for others. After two or three years, he began to make wholesale in the domestic market.

In 1995, he joined a well-known local clothing brand. After 3 years of cooperation, he withdrew from the clothing brand in 1998.

After that, he shared other brands with others.

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"P", "those years, from clothing research and development, production to sales, all the links have been done. In the process, I find that my favorite product is always."

Ke Xia Ming said, and almost in such a groping process, his heart began to ignite his idea of creating cards.

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The clothing industry of P > 2003 has been surging and surging. In the men's wear of Fujian Province, business men's wear is already in full swing. At this time, Komi Ming, who wants to create a brand, has clearly put forward the brand development road of fashion men's clothing at the beginning of the brand building, in order to provide a comprehensive dress guidance for modern fashionable men. The target group of brand positioning focuses on 25-40 year old white-collar, freelance, private BOSS, civil servants and other fashion men.

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"P >" at that time, the local business men's wear brand is already well known in China. If we follow up again, there will be no room for competition.

In fact, from business men's clothing to fashion men's clothing, many men want to try but dare not, but once they try, they can't go back.

In life, Kate Xia, who advocated individuality and fashion, began to inspire friends and consumers around him through his actions, changing his concept of facing clothes.

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< p > the western region camel divides the fashionable men into different states such as work, life and leisure. Through the insight into their different roles in different roles, they create two series of subdivision products, fashion business and fashion leisure, and cover the needs of all men at all times.

After the establishment of brand positioning, Ke Xia Ming quickly locked the style of products in simplicity, delicacy, fashion and connotation, and was committed to the spread of fashion ideas, so as to develop a unique market suited to the camel brand development in the western region.

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"P >" before 2010, navigating the Chinese men's wear market is the business dress, which conforms to the world outlook of the 60 generation and the 70 generation of Chinese men.

But today's society is changing rapidly. The new generation of post-80s generation has become the main force of this society. It is not only the main force of construction, but also the main force of consumption.

With the new generation, business costumes can no longer meet their personality and innovative thinking needs, they can not reflect their innovative and distinctive personality. At this time, fashion and leisure that can reflect this value and aesthetic will become the label clothing of this era.

Ke Xia Ming thinks.

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Nowadays, fashion and leisure products are leading the new trend of clothing industry with irresistible posture. The camels in the western region are also blowing up an unprecedented fashion whirlwind in the whole country with the most rapid innovation momentum. P

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This is the tenth year that P worked with the Western camels.

In the past ten years, whether facing the recession of the economic situation or facing the shopping mall like the master's shop, Ke Xia Ming always managed to deal with it calmly.

He said that these ten years are not only the most important ten years in his life course, but also a summary of his consistent fashion men's wear.

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< p > "everyone says that it is very hard to make clothes. I have been doing it for so many years, but I do not think so, but I feel very relaxed.

First of all, I love the clothing industry very much, and I can develop something that I am interested in into a career, which is more powerful than doing anything.

In addition, I give many things to the managers' team below, not necessarily everything, but to give themselves more time to observe the wind direction of the whole industry.

Ke Xia Ming said.

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< p > the annual inspection of the fashion market is an essential job of Ke Xia Ming, and his love for the clothing industry is born. It also makes him more sensitive and delicate than others when he visits the market.

At every node, half a step faster than others, neither walking too fast nor walking too slowly is a good idea.

"If your product is too advanced, then it will probably have no market, because consumers are not yet able to accept this product. If you develop products that are outdated by others, the market will be taken away by others, so we must properly grasp the psychology of consumers and the pulse of the market."

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In order to better advocate the concept of fashion leisure brands to consumers, the western region camels strive to create a category concept of their own. Facing the fierce competition of product homogenization among many fashion and leisure brands in China, the camel in western region takes the fashionable leisure style as the core, and integrates into the fashionable elements in the existing mature leisure style. It highlights the 30-40 year old successful man's pursuit of healthy, dynamic and unwilling mediocrity in the mature and steady pursuit, and integrates more fashionable elements of design sense into it, so as to convey the rich emotion and exquisite P.

At the same time, through rigorous changes in detail, express the pace of urban life, with a capable image of youth passion.

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< p > "change all the time, follow the fashion."

This is the brand slogan of "Xia Xia Ming" giving the camels in the western region.

In his view, the clothing industry is always a sunrise industry, because people's pursuit of personality and fashion is constantly changing, and the pressure of external competition is forcing companies to constantly change their internal management and business models.

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< p > "the only thing that remains unchanged is change. Enterprises must keep pace with these changes in rhythm and keep thinking and moving forward to survive.

Just as traditional clothing companies are suffering from the impact of foreign fast fashion and the impact of e-commerce, it is very important for enterprises to cope with these impacts quickly through their own management and product development. "

Ke Xia Ming said.

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