Can Han Style Clothing Once Again Lead Chinese Fashion Customs?

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Less than P this year, Wuhan has put fashion consumption into the ten billion billion industry for the first time.

The "fashion consumption industry" has not been mentioned in Wuhan's "12th Five-Year plan" formulated two years ago.

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< p > it is said that adjustment is to adapt to industrial changes.

In recent years, Han school has developed a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > output value at nearly 40% speed, and there are more than 1600 garment enterprises, with output value of about 40000000000 yuan last year.

Among them, 42 enterprises above scale, 23 of the output value of more than 100 million, the private economy is more than 98%.

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< p > Liu Shuren, President of the Wuhan clothing trade association, said that there were nearly 1000 Chinese clothing in Wuhan international fashion week.

Will the Han style clothing, which has long been silent, usher in an inflection point? < /p >

< p > < strong > Han group clothing to form a "Han workshop" < /strong > /p >

< p > September, Zhuankou opened the Wanda Plaza, a 5000 square meter "super clothing store" was born.

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< p > its area is about 100 times that of the ordinary clothing store, with 30 thousand garments on its shelves and hundreds of garment enterprises from Wuhan.

They have a common name -- "Han workshop".

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< p > last July, 14 enterprises of the Wuhan clothing trade association jointly invested and registered Wuhan Han faction business and investment Limited by Share Ltd, and established the "Han workshop" brand.

Liu Shuren, President of the Wuhan clothing trade association, said that this is to learn from Zara, a fast fashion giant in Spain, and build the "Han workshop" into a chain retail brand.

Like most fast fashion brands, it will bring together a large number of Wuhan brands, a target= "_blank" href= "http://www.91se91.com/", "dress less than /a", unify the "Han factory" label, and sell it in the collection store.

This is the first time that Han style clothing has been developing in the market for more than 30 years.

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On P fashion week, Liu Shuren said that this is an unprecedented innovation and a tear for Han style clothing breakout.

According to the plan, the "Han workshop" will cooperate with the shopping mall and cover the whole country in 3 to 5 years.

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< p > < strong > was once occupied by the three or four line market < /strong > < /p >.

< p > last year, the annual output value of Wuhan's garment industry reached about 40000000000 yuan, ranking sixth in the same cities in the country, and the production scale of women's clothing ranks first in the country.

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< p > however, the main market of Han style clothing is the three or four tier city in the whole country. The market share of Wuhan is only 5%, not to mention the first tier market.

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< p > Han style clothing has been brilliant.

As early as in the 70s and 80s of last century, some shops in Hanzheng Street sold clothing with the original shop and factory mode, which was fashionable and affordable.

"At that time, our products were in short supply, and merchants from all over the country scrambled to buy Han style clothing and shipped them to all parts of the country for sale."

Liu Shuren is still proud of his description of the year.

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Before and after 2000, clothing was in the brink of brand development. The shopping malls were changing to the boutique route. The Han style clothing that did not pform in time was gradually declining, and Shenzhen, Hangzhou, Ningbo, Zhengzhou and other cities were catching up with P.

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< p > the industry pointed out that despite the development of nearly 30 years, Han style clothing lacks competitive brands and lacks outstanding personalities. < a target= "_blank" href= "http://www.91se91.com/" > designer < /a >, the art level is relatively backward, the brand planning packaging is not enough, restricting the development of the industry.

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< p > it is reported that the output value of clothing enterprises in Shenzhen is 160 billion yuan, with more than 800 self created brands, 437 clothing enterprises above Designated Size in Ningbo, and 11 well-known trademarks in China, compared with only 40 enterprises above Designated Size in Wuhan, and there is not a first-rate brand in the whole country.

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< p > < strong > expect the Han style clothing to go to the world < /strong > < /p >.

< p > clothing, food, shelter and clothing.

I think the clothing industry is an eternal sunrise industry.

Tang Liangzhi, mayor of Wuhan, expressed confidence on several occasions.

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< p > October, Wuhan made the fashion consumption industry represented by clothing for the first time. It was listed as a pillar industry with key development, and planned output value exceeded 100 billion yuan in 2016.

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< p > the industry believes that the advantages of Wuhan's garment industry still exist and calls on the government to introduce more feasible plans, such as subsidizing enterprises to participate in international fashion fairs, helping enterprises to squeeze into the central stage, so that enterprises can fully express themselves.

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< p > Tang Liangzhi also suggested that enterprises should break through the mindset of Hanzheng Street in innovation.

The so-called "Hanzheng Street thinking" is to look at samples in the morning, buy materials in the afternoon, process at night, and sell goods on the street for second days.

Always follow others.

We must break through this thinking, brand awareness, dare to innovate, do our own design, create our own brand.

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