Humen Town -- Make Clothes Full Of Vitality

< p > < Humen a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > as the outstanding representative of China's reform and opening up achievements, and constantly changing with the changing market situation.

In recent years, a series of public service platforms such as Humen fashion innovation service center, Humen online fashion publishing center, Humen fashion brand promenade and a series of public service platforms have been launched, the two China (Humen) International Women's wear online design competition and the first China (Humen) International Children's wear Online design competition successfully held. The Humen electric business demonstration base has been put into use, and Humen and Alibaba jointly build the first clothing industry belt platform for Guangdong.

While the strength of clothing in Humen is increasing, the industry has seen the vitality and vitality of Humen's clothing.

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Li Dingru, deputy mayor of Humen clothing industry, told reporters in an exclusive interview that "over the years, the four modes of traditional wholesale retailers, franchisees, e-commerce, and advanced customization" coexist in Humen's clothing industry. Each mode has its own characteristics and advantages. For example, traditional wholesale and retail businesses win the volume, franchisees chain effect and brand effect are strong, e-commerce has the characteristics of low threshold, low cost and high efficiency, while advanced customization is highlighting the high added value of brands. If we can give full play to the advantages of these four models and form a resultant force to boost the development of enterprises, their future will be limitless.

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< p > at present, Humen town has really implemented "traditional wholesalers + franchisees + e-commerce + advanced customization" development mode of enterprises are rare. In the past, the four modes were mutually exclusive and could not coexist.

The contradiction between online and offline makes the traditional wholesalers and franchisees of the real economy think that e-commerce is too much impact on the entity business. E-commerce makes the investment in the real economy high and stressful. On the other hand, the traditional wholesalers think that the way to take the brand is too difficult. Franchisees believe that doing the traditional wholesale and retail business will damage the brand image, and the other 3 think that the threshold for advanced customization is too high.

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< p > Li Dingru said that the pformation of global technology and the trend of life is irreversible. The government will strengthen the timely guidance of enterprises and take measures to encourage enterprises to adhere to the simultaneous development of the four modes, give full play to their multiple advantages and form a resultant force. At the same time, the conflicts between the four will be eliminated by creating four brands or different styles and styles, so as to form complementary advantages and differentiated development.

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< p > Li Dingru stressed that the overall construction of Humen clothing "cloud plan" project is by no means a whim. It is based on the re recognition of the strong foundation of the region's clothing industry and the development of the future industry, and the replanning of the future of Humen's clothing after careful consideration.

The overall construction of Humen clothing "cloud plan" project is practical and feasible, mainly due to the solid foundation of Humen Town, the foundation of e-commerce, and the unique geographical location and unmatched logistics guarantee.

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< p > it is understood that after more than 30 years of development, Humen's clothing "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "industry has basically formed the country's largest garment industry cluster, supporting and perfecting the industrial chain, mature and well-developed market system, strong town and rich people's leading industries, distinctive regional economy.

By the end of 2012, there were more than 2300 garment and apparel production and processing enterprises, with a production area of 2 million 740 thousand square meters, employing more than 200 thousand, and total industrial output value of about 30 billion yuan per year.

There are more than 300 accessories enterprises, more than 400 logistics, printing and dyeing, embroidery and other supporting enterprises, more than 300 consulting, training, design, planning and other service agencies, forming a complete R & D, design, production, sale and service of a complete industrial chain, to achieve full link production and sales.

All these have laid a solid foundation for the further development of the industry, providing fertile soil for the growth of the four business models, namely, "traditional wholesale retailers, franchisees, e-commerce, and advanced customization", and made their development to a larger scale.

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Xie Qundi and other "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "original brand demonstration drive role, vigorously guide and encourage enterprises to strive to create famous brand names, strive to make advanced brand names; at the same time, actively implement the" 3 support funds for industrial development support funds, creative industries support funds and cultural tourism industry support funds "for the development of 30 million industrial development funds. Through a series of public service platforms such as Humen a target=" _blank "href=" P "," clothing designers' Association "and Humen fashion innovation service center, Humen online fashion publishing center, Humen clothing brand promenade and Humen clothing design and Research Center, which are about to be listed on the eve of the trade fair, let Humen garment cloud plan really fall. < p > it is learnt that Humen town will continue to implement the strategy of brand promotion.

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