Lining, The Sports Brand, Won The Title Of "The Most Influential Brand Of The Year".

Li Wei, director of brand and Public Relations Department of Li Ning Co, received the award on behalf of Li Ning Co on the 19 day of the awards ceremony held at o Yihe mountain villa in Guangzhou, P.

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< p > this event has been supported by the Ministry of industry, the China Council for the promotion of Commerce, the State Environmental Protection Administration, the China Federation of private enterprises, the China Light Industry Federation, and other mainstream media and industry media such as Tencent, Sina, NetEase and so on.

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< p > industry insiders say that Li Ning Co is honored to win this award.

Since its inception, Li Ning Co has attached great importance to product original design and product quality.

The Li Ning Co set up a special a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > quality management department, and report directly to the general manager of shoe business department.

In 2012, Li Ning Co was the product quality year of the previous year. During this year, Li Ning Co has launched several joint audit actions continuously to enhance the quality awareness of quality managers at all positions, so that the quality of the company's products in 2012 will be upgraded to a new level.

This should be one of the reasons for this award.

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< p > Li Ning Co has corresponding quality control procedures, standards and corresponding professionals from the product design stage, development stage, mass production stage, pportation stage, storage stage and other stages related to product quality.

All the products listed before were qualified by the three level inspection of product suppliers, Li Ning Co and national corresponding testing institutions.

The quality management of Li Ning Co is certified by ISO quality management system.

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Li Ning Co, which consistently adheres to the first principle of product quality, says that innovation is the foundation of Lining's brand development. P

In 1998, Li Ning Co established China's first "a target=" _blank "href=" http://www.91se91.com/ "dress less than /a" and shoes product design and development center, and became the first Chinese sporting goods company developed independently.

In the award-winning 2012-2013 year, Li Ning Co used the most advanced sporting goods technology to continuously introduce new competitive products, such as the series of products sponsored by CBA[micro-blog, and signed the NBA superstar Wade [micro-blog] to launch the Wade road series products. Among them, Wade's limited edition basketball shoes attracted the fans' great attention, and they were sold out after being sold.

In addition, products such as practical basketball shoes, bow running shoes, ultra light tenth generation running shoes, light basketball shoes - sonic speed, arc three generation and other popular products have been launched.

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Lining < /a > can launch various kinds of shoes that are loved by professionals and ordinary consumers, which is mainly for the company's innovation and technology.

In the first quarter of this year, the company's bow running shoes and basketball shoes are equipped with a new upgraded bow technology.

While retaining the unique "arch and string" structural damping principle of Lining arch technology platform, the new bow arches integrated into the way of material shock absorption. The PU ball with excellent damping performance was coated with TPU film. The outer layer was stabilized, reinforced and shaped with rubber strips, forming a new arch and string structure, and the circular bow unit module was thoroughly reformed to further enhance the damping effect.

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The three generation of Lining arc products, designed in 2013 to carry out the new concept, flexible and shock-absorbing technology and cater for different sports needs, was listed in July, and was welcomed by consumers. P

From the running shoes of Lining arc series to the basketball shoes, and then to the comprehensive training shoes, the Lining arc technology platform realizes the best proof from supporting single products to the repeated distillation of many kinds of products.

The new Lining arc series helps everyone who loves sports constantly to "give" self and enjoy challenges.

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