Jordan Sports: Building Chinese Sports Equipment

< p > Ni Zhennian believes that only the absolute a target= "_blank" href= "http://www.91se91.com/" designer /a can understand the real needs of Chinese consumers. In the past 8 years, Jordan has attracted many young talents to join. This has laid a solid foundation for Jordan to realize the concept of "building Chinese people's sports equipment". < /p >
< p > < strong > seize the opportunity to take the "wind" straight up < /strong > /p >
Like P, like kites, we must be good at using the power of wind to make ourselves fly higher. In the eyes of Ni Zhen, China International Fashion Week is a good "wind". < /p >
< p > China International Fashion Week is a professional stage for Chinese and foreign famous brands and designers to display new designs and fashion trends. It has been successfully held for 17 years and is the most influential cultural and social event in China's fashion industry. Among them, all kinds of professional competitions held during the fashion week have created a large number of excellent a target= "_blank" href= "http://www.91se91.com/" and "clothing /a" designers for the society. < /p >
< p > Ni Zhennian said that in the past 8 years, the cooperation between the "Jordan Cup" and the fashion week has been very successful. He hopes that fashion week will continue to lead China's fashion trend and help more enterprises in the future. "Jordan will also adhere to the original intention of running the competition, making contributions to the design and training of talents in China's fashion design, and improving the level of design professionals in the industry, hoping to grow with the international fashion week and witness the glory." < /p >
< p > as a national enterprise, Jordan sports has been committed to tailor-made products that meet the needs of sports professionals for many years, maximizing the design connotation of Chinese sports equipment and improving the international status of Chinese sports equipment. "We also hope that through this platform, we can reserve more design talents for the company, enhance the overall level of the company's products and the influence of the industry," Ni Zhennian said. < /p >
< p > < strong > crossing oneself is the only way to be brilliant. < /strong > /p >
< p > "with the theme" Metamorphosis "of this year's < a href=" http://sjfzxm.com/news/index_s.asp "> Jordan cup > /a, this is actually in line with Jordan's spirit of" leap over and new life "in sports. What may need to be "Metamorphosis" may be the achievements of the past, perhaps the setbacks that have been suffered. Whether it is achievements or setbacks, learning from experience, learning from lessons and creating a better future is what we need to face. Ni Zhennian has a very unique understanding of the theme of "Metamorphosis". "We need this kind of Metamorphosis" for the players of this competition, for Jordan's sports and for everyone of us. < /p >
< p > "insist on building a brand competition. We have made plans for the next few years. Next year's theme is" passion and excellence ". The theme of 2015 is" Yao Shi Guang ". Jordan sports hopes to work together with China International Fashion Week Organizing Committee to make the" Jordan Cup "Sports equipment design competition bigger and bigger, and strive to become the most authoritative sports equipment design competition in China. Referring to the development direction of the Jordan cup in the next few years, Ni Zhennian introduced us to the existing plan without stingy. < /p >
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< p > < strong > mastering the trend of young culture. < /strong > < /p >
< p > today's sports equipment design is a systematic project, which can be seen as a fusion of technology, fashion and brand culture. "In general, the essence of sports products returning to sports is an inevitable trend. Today's sports equipment is working hard to improve athletic performance and increase body protection. This needs to improve the level of technological innovation of products. " Ni Zhennian introduced, "Jordan sports is no exception, has always been" tailored for Chinese consumers "for the design concept, designed to match the physical characteristics of the Chinese sports equipment. This is also our original intention to create stage for sports equipment design talents and improve the level of industrial design talents. < /p >
< p > followed by fashion demand for young people. Nowadays, the consumption groups of sportswear are mostly young people. Whether we can grasp the fashion trend of fashion nowadays depends on whether garment enterprises can grasp the "heart" of consumers and meet the needs of consumers in all aspects. Jordan sports always stands at the forefront of fashion and has a keen grasp of the trend of sportswear. < /p >
< p > third is to integrate cultural connotation and make the brand emit charm. Regarding this point, Ni Zhen year confidently said: "Jordan sports is currently focusing on the establishment of a comprehensive professional sports brand, combing the brand personality image style, laying the foundation for the future development of the brand. At the same time, China Jordan sports will strengthen communication with young consumers, and assistant sports brand is younger." < /p >