Why Does This New Down Jacket Cost Thousands Of Dollars?

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P > cold weather, winter clothing is listing in large numbers, and prices are rising again.

Recently, the reporter visited several shopping malls in our city randomly, and found that the new down jacket with a price less than 1000 yuan was hard to find. Even the old down jacket that was in stock last year, the price was generally around five hundred or six hundred yuan.

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< p > but strangely enough, although the price of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > prices continue to rise, the clothing industry is still very depressed.

A lot of clothing manufacturers in Nanjing complain that there are very few orders, and the survival is very difficult.

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< p > < strong > new feather clothing thousand yuan "start" < /strong > /p >

< p > reporters found in many mass market stores in Xinjiekou that winter clothes such as down garments are full of shelves, including Yalu, Xue Zhong Fei, duck, Bosteng and so on.

From the price point of view, the price is less than 500 yuan.

Slightly higher grade, the unit price is more than 1000 yuan, part of it is as high as 2000 yuan.

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< p > there is a down jacket priced at 1780 yuan. After the reporter bargained, the final discount will still be 1380 yuan.

"These are the new models of this year, and the price is certainly more expensive. Over there are several items that are priced at over 600 yuan, and they are not discounted."

The salesman said.

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< p > City Price Bureau related personage introduction, from the monitoring situation, this year, the price of clothing is rising almost every month, the newly listed winter clothing prices generally rose about 10% year-on-year, and some brand down clothing may rise more than 20%.

For some high-end shopping malls, a target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a", the price is even higher.

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< p > < strong > clothing factory orders big drop survival difficult < /strong > < /p >

< p > clothing prices continue to rise, according to common sense, clothing manufacturers should have a very healthy life, but the opposite is true.

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< p > "from the end of October, we basically couldn't get the order.

In the past years, when prices were good, they were busy from October to November.

The responsible person of Huarui group, located in the Jiangning Development Zone, said that many dealers were not optimistic about the market, and they did not dare to place large orders.

Overall, their orders will drop by 30% - 40% this year.

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< p > Heng Po Li (Nanjing) Garments Co., Ltd., responsible person said that since the 2008 financial crisis, the entire garment industry has been depressed, and their clothing business has been decreasing year by year, and there is basically no clothing business this year.

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< p > a person in charge of a clothing production enterprise in Qixia District revealed that many of the small clothing manufacturers he knew had already gone bankrupt, and many of them remained struggling.

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< p > < strong > four factors push up the price of clothing < /strong > /p >

< p > "clothing prices continue to rise, the profits of manufacturing enterprises have not actually risen."

Huarui group responsible person analysis, rising raw material costs and labor costs are the two basic reasons for the rise in clothing prices.

Take down garments as an example. Although the down price has dropped, many of the manufacturers are prepared for early purchase. In the first half of the year, the bird flu has just happened, resulting in a decrease in the down supply and a price increase of about 40%. And the labor cost has risen almost every year by 15% left and right.

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< p > the rental and publicity expenses of shopping malls are another important reason for pulling up the price of clothing.

A person in charge of a clothing factory in Jiangning revealed that the sales cost of the "a target=" _blank "href=" http://www.91se91.com/ "> http://www.91se91.com/" /a "was 1000 yuan in the mall, and the production cost in their factory was only about 150 yuan.

Most of the profits of clothing are divided by the circulation links of shopping malls and distributors.

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< p > "there are still many domestic clothes deliberately put on the" waistcoat "to raise their identity and follow suit.

Wu Maoxin, general manager of Nanjing time Trademark Office, said that the clothing industry registered the largest number of "foreign brands". Many trademarks looked like overseas, or were registered abroad, but their products were actually produced by domestic manufacturers in China.

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