Joyce Profitable Growth In The Mainland Market

Inland market At last, the Hongkong high-end collection store Joyce released its interim results yesterday, showing that profits from the mainland market increased by 2.2% to HK $31 million compared with the same period last year, an increase of HK $700 thousand over the same period last year. Last year, the Joyce mainland lost 31 million 400 thousand Hong Kong dollars under the influence of the three phase of China trade.

During the reporting period, the group's turnover amounted to HK $618 million, an increase of 5.1% over the same period last year. Although Hongkong is still the core business of Joyce, it is reported that the turnover of Joyce group in Hongkong has fallen from 82.6% to 81.1%, mainly due to Hongkong BOSS Guangdong road. Storefront The sharp reduction in production led to a drop of HK $5 million 400 thousand -3400 in Hongkong's profits.

During this period, the group was profitable through the mainland market sales, gross margin increase and operating expenses reduction. The mainland market has a profit of HK $4 million 400 thousand. Compared with the same period last year, the mainland's turnover grew by 13.7%.

It is understood that Joyce high-end collection agent brand has Alexander McQueen, Givenchy, Anna Sui and other major brands. Joyce stores are divided into multi brand store, single brand store, Joyce Beauty, Joyce Warehouse and joint store Marni.

Joyce said that during the reporting period, the group obtained the franchise of Stella M tier Cartney in Hongkong, and opened second specialized stores at the Ocean Center in late September. During the reporting period, Joyce opened second Joyce multi brand stores in the mainland in iapm.

In December of this year, Joyce A special store will also be opened in MIG mall, Shanghai.