Only To Foster Strengths And Circumvent Weaknesses Can PK Shops Be Established

< p > < strong > to avoid weaknesses, the shop is not afraid of the electricity supplier < /strong > < /p >

< p > "no plug" shopping, delayed promotion, 40 hours without closing.

"A href=" http://www.91se91.com "double eleven < /a >" in the near future, many merchants launched a new promotion strategy under the line, whether it was pushed by the electricity supplier? "Business people think that it is not so serious, but from the perspective of differentiated competition, the real estate store should really play the trump card to experience and create the consumption atmosphere.

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< p > < strong > store promotion promotion new /strong < < /p >

< p > lucky draw, until 1 a. m.

In November 22nd, Nancheng department store published a full page advertisement in the media, and launched the 12th anniversary promotions of the company's South cotton store.

At the same time, we promoted the promotion of the store, as well as the "no plug in" shopping promotion of Nanning department store, which is called the most authentic and essential promotion.

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Less than P, however, what is even more interesting is that Nanning department stores explicitly put forward the promise to buy appliances under the "lower line" in the promotion, and also put forward the advantages of property ownership and bargaining power.

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< p > at the same time, Nanning dream island, crystal city is also hanging out in front of the store "40 hours without closing" notice.

The time for "no closing up" has not yet been made public, but the activity of pre paid shopping gold gifts for "40 hours without closing" activities has been launched.

According to business people, the only way to promote sales without closing time was only last year.

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< p > < strong > under the pressure of the electricity supplier. < /strong > < /p >

During the "double eleven" network promotion in 2013 P, Tmall Taobao's 24 hour sales volume reached 35 billion yuan.

The ranks of online shopping are getting bigger and bigger, and the shopping centres under the line are racking their brains to carry out promotional activities. Is it a response to the pressure of the electricity supplier? Business people believe that although the electricity supplier has brought pressure, it is not so serious.

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A manager of Limited by Share Ltd planning department, < p > a href= "http://www.91se91.com/news/index_p.asp" > Nanning < /a > department store, said that the promotion of Nanning department store was done in combination with sales promotion and last year's home appliance promotion activities. It was not set up for e-commerce and network shopping behavior.

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< p > "companies have annual marketing targets, and the increase in online shopping will have some impact on the marketing data of the company, but it has not yet come up with the degree of special sales promotion to deal with the electricity supplier."

Mr. Lu, purchasing manager of Guangxi Nancheng department store, said that the implementation of raffle and delayed promotion measures were aimed at creating a consumption atmosphere.

At the end of the year, when shopping malls are "shopping", everyone will be racking their brains to think of some new sales promotion techniques.

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Ms. P, director of marketing of Guangxi Dream Island (Group), told reporters that the dream island "Crystal City" is not closed for 40 hours, because many people who play nightclubs are still very active at three or four a.m., and this promotion is just satisfying the shopping needs of these people. This is based on the sales experience of last year's real store.

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< p > < strong > entity store has its own advantages < /strong > < /p >

< p > even if the activity is not due to the impact of online shopping, it is still difficult for the entity store to avoid competition with the electricity supplier.

In this regard, what do merchants under the line think about it? Lu, Guangxi's Nancheng department store Limited by Share Ltd, believes that because of the cost of manpower and property, it is difficult for the entity store to compete with the electricity supplier in terms of price. However, the customers' advantages in the real experience of the physical store and the consumption atmosphere at the scene are not available to the electricity supplier.

From the perspective of differentiated competition, the real store should play more cards.

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< p > "if the quality and style of the shop are the same as that of the physical store, the customer chooses the lowest price."

But online shopping often appears in the wrong version of goods, the quality is not ideal and so on.

Physical stores are visible and touching, shopping malls are also bustling, which is in line with Chinese customs and is better than electricity suppliers.

Guangxi Dream Island (Group) marketing director Ruan said.

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< p > from the line below a href= "http://www.91se91.com/news/index_s.asp" > business < /a > reaction, the entity shop has been competing with the electricity supplier inadvertently.

Experience and create a consumer atmosphere is the trump card of the real store. The hundred business activities of the autonomous region business hall and the business departments at all levels also objectively create a strong consumption atmosphere for the offline businesses in the whole society.

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