The First "9.15 China Home Clothes Day" Was Officially Born.
Join hands and work together to create brilliant future.
Since its establishment, the Specialized Committee of China's home furnishings has been leading the industry members to continuously promote the classic culture of home culture.
Just as the concept of "home clothes" in the industry is booming, the Specialized Committee Secretary of home furnishings is at the second presidential meeting of the home furnishings Specialized Committee and the enlarged meeting of the two directors.
After intense discussions, it was finally decided that September 15th was the "China home service day" and 2008 was the first.
The industry elite shouted enthusiastically: "Chinese household clothes are no longer lonesome".
The purpose of "China home service day" is to spread the concept of home furnishing to the majority of consumers, and the new concept of home life guided by home furnishings.
At present, it is the first industry holiday in China. It is not only an industry activity, but more importantly, it directly faces the masses of consumers. The effect of life advocacy, consumption guidance and publicity is immeasurable.
We call on all members to take an active part in giving their first shot to jointly launch the first artillery for this pioneering holiday.
2008 is bound to be a grand year.
On the evening of September 15th, at the home furnishing industry base in Shantou, Guangdong, representatives from all walks of life in the home furnishing industry gathered together to take part in the first 9.15 China home dress Day celebration and awards evening.
The party was jointly sponsored by China Textile Business Association and Shantou Municipal People's government, jointly organized by China Textile Association home furnishing Specialized Committee, Shantou economic and Trade Bureau, Guangdong Mong Long Garment Co., Ltd., Shantou Ru Sven Underwear Co., Ltd., Shantou Dora Beauty Clothing Industry Co., Ltd., Shantou City Jade eggplant Industrial Co., Ltd., Shantou Hao clan Garment Co., Ltd., Shantou City Anzhi companion Garment Co., Ltd. jointly organized six units.
This is the first industry holiday celebration held by industry organizations in China. Members of the CPPCC National Committee, former deputy director general of the State Administration for Industry and commerce, Yang Shude, Vice Minister of the Ministry of internal trade, and Li Jianhua, President of China Textile Business Association, were invited to attend the meeting.
As the first "9.15 China home dress day" Celebration Gala, it is also the highlight of the event. It is a summary and report from the holiday preparation, the start to the end, and the three months' activities.
First, the highlight of the two organizers is the launching of the "home service day" by the leaders of the two organizers, which symbolizes that every year in September 15th will become a holiday for all home furnishing people from 2008 onwards. Then, the naming enterprise "new world family" shows its overwhelming strong colors and the beautiful future of the home furnishing industry by presenting its spirit and culture to all the audiences present. Next, the unprecedented three home furnishing show shows the guests from all over the country to open their eyes. The Chinese and foreign modern and contemporary theatrical productions, home scenes, life sketch dramas and ten home furnishing dress brands show shows the family culture connotation fully explained. Evening party
At the evening party, the 2008-2010 "China's ten largest home furnishing clothing brand" will be unveiled and the awarding ceremony will be held.
After nearly 1 months' selection, 20 candidate brands were selected by public opinion survey, and experts' jury of experts from all walks of life was held in Beijing in August 18th.
The selection campaign is of great significance. When the "9.15 home service day" was set up to promote the home dress to the whole nation, the winners will bear the heavy responsibilities in the coming years, and will actively play the leading role of the leading enterprises in the industry, so as to promote the healthy and rapid development of the industry.
The future development of the industry also needs more outstanding rookies. We also look forward to the emergence of more excellent brands in their industry.
The awarding ceremony of the China home dress photography competition is also a highlight of the evening party. Since its launch in July, the campaign has been launched in all major domestic clothing brand terminals, attracting consumers' home life photos.
Home furnishing industry base, the local brand representative of Shantou's home furnishing clothing has also launched an upsurge of home dress shooting in the locality through cooperation with the local wedding photo studio.
The whole activity lasted for more than a month, and nearly three hundred works were received.
Finally, five single awards and gold, silver, bronze awards and best organization awards were selected by the jury.
The sense of social responsibility has also been fully reflected in this newly developed industry.
At the party, the China Textile Association's home furnishings Specialized Committee donated all the charity bazaars and donations donated by the charity fund created by the Specialized Committee to the peak village primary school in Sichuan, an earthquake hit City, to build the first "China home clothes hope primary school".
Set the strength of the industry to provide a love for the people in the disaster area.
5 of the stone industry, the strategy of "going out" and providing a broader stage for the world.
9.15 the establishment of China's home furnishing day is not only in line with the current situation and development trend of China's home furnishing industry, but also has many favorable factors, such as heaven, time, place, people and so on, which will further promote the rapid development of the industry.
It is not only an industry activity, but more importantly, it directly faces the masses of consumers, and the effect of life advocacy, consumption guidance and publicity is immeasurable.
Let all our family members and people who love life pay close attention to the first 9.15 Chinese household clothes day to welcome it.
Fu: general situation of home furnishing industry HomeDress is a sunrise industry rising from the garment industry in recent years, and has great potential for development.
It originated in Europe and America in the 1980s and introduced China in 90s.
From ancient cloth to modern pajamas, home's emotional sustenance -- home furnishing clothes has always been what people aspire and pursue.
Home clothes are home furnishing clothes, which are home centered and at home and around its surroundings, including work, leisure and sports, including bedroom rest, hall reception, yard work, club sports, community activities, etc. it makes people savor the fashionable and family time in the family and let people enjoy the spiritual world of family culture.
Chinese household clothes are gradually accepted by the Chinese people along with the improvement of people's living standard and the change of the traditional family life concept. They are the products of social development and express the Chinese people's potential thirst for high quality life.
Its category is far beyond the concept of pajamas.
From functional distinction, there are pajamas, bathrobes, sportswear, home clothes, labor clothes and so on.
Over the past decade, household clothing has developed to varying degrees in the fields of design, raw materials, finished products processing, marketing channels, brand promotion and so on. The products are sold to large and medium-sized cities throughout the country and exported to foreign countries, which have made positive contributions to China's efforts to solve labor employment, export earnings and economic development.
In China, after more than 10 years of development, household clothing industry has gradually formed industrial clusters. Guangdong, Zhejiang, Shandong and other provinces have relatively concentrated home clothes production base.
Among them, the most complete industrial chain and the largest industrial scale are Shantou, Guangdong.
In 2004, Shantou Xia Shan town was awarded the title of "famous town of Chinese household clothes".
With the production of medium and high class home furnishings and supplemented raw materials, the town's output reached more than 300 million pieces in 2006. Its annual growth rate is nearly 15%. It is not only sold to all parts of the country, but also exported to more than 30 countries and regions such as North America, Europe, the Middle East and Southeast Asia.
At present, the town has 380 large scale home furnishing enterprises and 45 thousand employees, and there are over 50 thousand sets of household clothing production equipment, including more than 40 thousand sets of imported equipment, accounting for 80% of the total equipment.
According to incomplete statistics, there are more than 1000 enterprises specializing in home and professional clothing production in China. Most of the enterprises specializing in the production of home furnishing clothes are concentrated in Guangdong province.
It can be seen that regardless of the scale of the industry or from the perspective of the industrial chain, household clothes as an independent clothing sub industry has become an indisputable fact.
Taking a look at the development of domestic clothing industry, especially in 2007, the Specialized Committee, the China Textile Business Association's home service Specialized Committee, was set up to make this new industry a powerful guide.
Under the integration of home furnishing Specialized Committee, a number of professional production home furnishing brands such as "Connie", "autumn deer", "American Standard", "Darling", "Ru Fen Fen", "new family", "cocoa", "Lotus", "Mu long" and "Fen Teng" have been formed, thus leading to the industrial structure of small and medium-sized enterprises and family workshops.
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