Analysis Of China'S Garment Industry Pformation And Independent Brand Creation

< p > to achieve the value creation of clothing, we must first have a brand.

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< p > < strong > no brand, how to "vocalizations"? < /strong > < /p >

< p > "China is not only the largest producer of clothing in the world, but also the largest garment export country in the world, and its exports account for about 1/5 of the total global garment trade."

But in the view of Cai Kaijian, chairman of ZOJE holding group, it does not mean that China is a strong garment country. "Although the earth people have already put on the clothes of MADE IN CHINA, it is a pity that many of the clothing brands produced in China are not Chinese, and the Chinese garment industry has not yet got rid of the fate of" making wedding clothes for others ".

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In order to change such a fate, Chinese clothing must rely on the cultivation and construction of its own brand. < p >

With the brand, a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > local dress < /a > has the right to speak in the market, so that Chinese clothing can be heard in the world.

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"P" is precisely aware of the importance of independent brands to the future development of local clothing. The China Apparel Association established the "China clothing brand annual awards" in 2004, aiming to provide a display and "voice" stage for local brands, and strive to expand the popularity and influence of local brands.

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< p > in the early days of the grand prize, the organizers thought deeply about the evaluation criteria of the awards.

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< p > "what is a brand? There are three mouths, so we all say good brand."

Feng Dehu told reporters that it is precisely because of this original intention that the grand prize invites PWC, an internationally renowned auditing and consultancy company, as the third party organization to conduct the whole process of monitoring the awards.

"At the same time, all the nomination awards will be voted publicly by the industry and consumers on the public platform, all of which are aimed at ensuring the openness, fairness and impartiality of the award."

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< p > is precisely the "cautiously" for the Chinese clothing brand "future". After winning the award for 9 years, it has been praised as the "Oscar" of the Chinese garment industry by the industry. The grand prize also witnessed the growth and development of a batch of Chinese independent clothing brands.

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< p > "Parker lane" is the second prize winning brand and the first award-winning children's clothing brand.

The award of the grand prize made the park a high degree of popularity and recognition in the industry and the market.

The Grand Prix's support for Chinese original brands also makes Parker a beneficiary and a supporter.

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< p > Feng Dehu told reporters that the biggest help for the brand is to expand the business channel.

"It is very difficult for local brands to enter the front-line stores. It is even more difficult to get a good location in the mall.

But if the brand once nominated or won the prize, it would have more negotiating capital when entering the shopping mall.

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< p > when it comes to the achievements and influence of the grand prize, Feng Dehu feels that he must thank a person, that is, Cai Kaijian, chairman of the board of directors of ZOJE holding group.

"It was Cai's original support that allowed the grand prize to go through the first 5 years.

Those 5 years are also directly related to the development trend of the grand prize in the future and even "life and death."

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< p > for this reason, why did ZOJE choose to be the first "crab eating man" to support the Chinese clothing brand annual award? < /p >

< p > strong > brand should also strive for "upstream" < /strong > /p >

< p > to mention ZOJE's original choice, Cai Kaijian said: "the sponsorship award was mainly aimed at building a platform called" a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" sewing machine industry < /a > communicating with the garment industry.

Because clothing enterprises often have a deeper understanding of sewing machines, strengthening communication with garment enterprises can better drive ZOJE's technological innovation and quality improvement.

Now it seems that ZOJE has done these things.

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< p > "before, we visited the processing workshop of local garment enterprises. Many sewing equipment they used were imported machines from Japan and Germany. But now, more and more enterprises are starting to use ZOJE equipment to use local brand sewing equipment."

Cai Kaijian said.

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< p > in the years of cooperation with the grand prize, ZOJE has also made considerable progress.

It is understood that at present, ZOJE has built three major production bases in Zhejiang, Shanghai and Jiangsu, and has formed a fully automated production enterprise that integrates four major processes, including sewing machine casting, shell processing, painting and assembly, and has achieved the first achievement in many years.

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< p > "in fact, there is a deep correlation between clothing and sewing machine industry.

At the same time, two industries are shouldering the task of creating national brands.

In Cai Kaijian's view, to realize the turn from "made in China" to "made in China", we need not only to build local clothing brands, but also to build local sewing machine brands.

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< p > Feng Dehu also believes that sewing equipment is very important for the development of China's garment industry.

"In addition to brand contribution rate, the contribution rate of science and technology is also related to the smooth pition of China's garment industry."

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< p > "I was studying cotton spinning. When I was at school, a href=" http://www.91se91.com/news/list.aspx ClassID=101112107108 "> cotton textile industry < /a > 10000 yuan, employing more than 300 workers, and now, some enterprises have less than 20 employees.

In Feng Dehu's view, to achieve breakthroughs in the pformation of the garment industry, we must use advanced clothing technology and equipment to be "armed".

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< p > for this reason, the Chinese garment industry has set up relevant research centers long ago to promote the upgrading of industrial technology and the promotion of clothing products and equipment.

But this is far from enough for Feng Dehu.

"To realize the progress of garment industry's production technology, it is very difficult for the garment industry alone to accomplish it."

This is the combination of Chinese costumes and ZOJE.

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< p > and can we wipe out a new spark on the industrial chain once again for the two sides? < /p >