Hermes Hangzhou Lake Yintai Store Opens

Hermes Hangzhou Hubin Yintai stores today usher in the grand opening of the new store. Hangzhou is known as China. silk With its long history and picturesque scenery, it is the first Chinese city to join UNESCO's "global creative city network" with "craft and folk art capital". Mr. Cao Weiming, President of Hermes China, said: "Hangzhou has long been committed to the inheritance of handicrafts and the pursuit of the ultimate realm of art, which is the essence of the Hermes brand."

Hermes Hangzhou lakeside Yintai store is located on the beautiful West Lake. The elaborate art window shows ingenuity, presenting Hermes's poetic handicraft tour.

In 2006, Hermes went to Hangzhou for the first time and opened a special store in Yintai, lakeside. Today, the store has expanded its business area to more than four times the original size. The area of the first and two floors has reached 652 square meters, showing 16 major products of Hermes. In addition, the store has a multi-functional area on the three floor with an area of 243 square meters.

The shop floor is made of cigar, brown and linen mosaic tiles. The ground is lined with neckties and scarves, forming a beautiful landscape.

　　 Hermes Hangzhou lakeside Yintai store is located on the beautiful West Lake. The whole three floors are open and three-dimensional, and natural light is abundant. The white oak staircase in the center of the store twists and turns, which links the three layers of space perfectly. The left side of the floor shows the jewelry and watches of Hermes, and the male world area on the right shows the latest men's ready-made clothing series. Along the stairs to the two floor, the headline Hermes scarves, accessories and premium jewelry series are beautiful, and ingeniously lead customers to ladies' clothing areas and jewelry areas. On the left side of the two floor, leather goods, harness, dining porcelain and life works of art, and the Hermes home series are wonderful.

Along the stairs to the two floor, the customers were led to the ladies' clothing area and the high jewellery area. The exquisite material of women's wear and exquisite jewelry show the unique elegance and charm of women.

The extension of the Hermes store at Hangzhou lakeside is the artistic director of Denis Montel, and is the architectural design of Paris architects RDAI, which is responsible for the Hermes global store.

On the occasion of the opening of the new store, from November 8th onwards, the film documentary "heart of hearts", which interprets the legend of Hermes crafts, will also be an important part of the "Hermes crafts ceremony". It will be shown in the exhibition hall on the third floor of the shop, showing the traditional handicraft skills of the Hermes family to the public. The documentary will continue to be screened until November 12th.